Tag: creative account

RK Swamy’s Collage bags Ishtaa jewelry creative account

MUMBAI: Collage Consulting, the newly-formed Branding, Design & Creative Services division of R K Swamy BBDO, has won the positioning, retail identity, packaging and mass media project for Ishtaa – branded Cubic Zirconium (CZ) jewelry.

The creative duties were awarded to Collage after a multi-agency contest. Ishtaa Gold Jewelry Pvt Ltd COO ,Udai Goyal said, “Collage won the business based on their sound strategic approach and obvious creative flair.”

Ishtaa is the product of a joint venture between Coimbatore-based Emerald Jewel Industry Pvt LTD, the country’s largest manufacturers of CZ jeweler, and Mumbai-based Clarity Gold Pvt LTD, manufacturers and wholesalers of jeweler, precious stones and investment products.

Collage executive vice president and creative director, Pankaj Mridul said, “The project fits in perfectly with Collage’s area of focus – the creation of robust new brands using Design as a strategic weapon. At Collage, we are specially geared to deliver the full set of creative services that new brands require – branding, retail and packaging design, mass media creative. Ishtaa poses an interesting challenge. Given the product quality and the reputation of the promoters, we are confident of a substantive impact in the marketplace in the months to come.”

April 3, 2005
Leo Burnett bags Times biz channel’s creative account

MUMBAI: Leo Burnett, which turned 69 on 19 August, has more reason to celebrate than one. The agency has bagged the creative duties of the yet-to-be-named business channel of The Times of India Group which is slated to launch in 2005.

While no official word was forthcoming from the agency, reliable industry sources said that Leo Burnett won the account following a multi agency pitch which included the likes of Lowe, JWT and Contract.

Also, as reported by indiantelevision.com earlier, the creative duties of The Times of India Group’s infotainment channel – Zoom, have been bagged by Lemon Communications.

Well, for one, Leo Burnett was sure abuzz with fun and frolic last week on its 69th birthday with a lot of music, dance, games, treasure hunts and a lot of ‘tamashaa’ to celebrate the completion of 69 years of the agency. From the sound of it, Leo Burnett sure believes that fun and work go side by side.

July 12, 2004
O&M to work on Hindustan Times’ creative account

NEW DELHI: O&M Delhi office has won the creative account of Hindustan Times. The development was confirmed by O&M executive director – North India, Vibha Desai.

The account was previously being handled by Grey Worldwide.

On the development, Desai said: “We won the account in the third week of November. There was a multi-agency pitch, which included O&M, Lowe, Grey and couple of other agencies. The mandate only includes creative work. We felt the client really liked our strategy and creative plans.”

Though details pertaining to how the pitching process shaped up were not revealed, a source disclosed that O&M was preferred over Lowe in the final analysis.

Desai refused to divulge any details about the creative strategy for HT. But a source added that the work might include complete make-over for the brand.

“We had a very clear direction, in which we wanted to take the brand forward. We went with a clear strategy and not with much confusing thoughts. We can’t reveal much at the moment (about strategy) but its related to complete make-over,” said an O&M executive, who was part of the pitching process.

In the past, Grey has worked on campaigns with baseline `Because you deserve to know’, stressing on unfolding of truth and revealing of facts, and `Live Smart’, which focused on presenting the publication as `my newspaper’.

But in the new campaigns, the strategy is expected to take a completely different course. “The idea is to present HT as a contemporary and fashionable. We are working on this and lets see how the entire exercies shapes up,” concluded a source from the agency.

November 27, 2003
Chhattisgarh Tourism Board empanels three agencies for its creative account

NEW DELHI: Following a prolonged battle, spanning over two months, Chhattisgarh Tourism Board seems to have chosen three agencies for its creative account. The three empanelled agencies are Euro RSCG, Grey Worldwide and Ogilvy & Mather.

According to a source from the Chattisgarh Tourism Board, the creative account has been decided on the basis of creative inputs presented by the agencies. For the pitch, more than 25 agencies were invited.

“The decision regarding creative account has been taken and three agencies – Euro RSCG, Grey and Ogilvy & Mather have been selected. We are yet to decide on the media planning and buying account. But, in all probability, the account will be allotted to media house of any of these three agencies,” said the source, who spoke on the condition of anonymity.

According to the information available, Chattisgarh Tourism Board is following a hectic schedule for improving its infrastructure. Recently, it was announced that Air Sahara will commence daily flight connecting Raipur to Kolkata and Delhi, to be inaugurated by the chief minister of Chattisgarh, Ajit Jogi on July 23. The tourism board is also in touch with Taj Hotels.

In order to encourage aviation activities in the state and enhance the air connectivity to and from Chhattisgarh, the state government reduced the tax on ATF (Aviation Turbine Fuel) from 25 per cent to a minimal four per cent.

On the strategy, the source added, “We have more or less worked out our strategy. We want to sustain the equilibrium between tourism and the lives of people in tribal areas (Bastar, Jagdalpur, the Chitrakot falls and the Kutumasar). We don’t want to spoil the daily routine of people residing over there. It’s a place which is known for greenery and forestation, and also cleanliness.”

“Following consolidation of infrastructure work, creative work will commence. We are yet to brief agencies but expect to do it this month.” The size of the account, too, hasn’t been finalised.

June 12, 2003