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Tag: Creative Abbys

  • Abby Awards 2025: Round 1 shortlist unveiled, Leo Burnett and Enormous Brands lead the creative charge

    Abby Awards 2025: Round 1 shortlist unveiled, Leo Burnett and Enormous Brands lead the creative charge

    MUMBAI: The AdClub has revealed the Round 1 shortlist for the Abby Awards 2025, powered by One Show, with industry heavyweights Leo Burnett, Enormous Brands, FCB, VML, McCann, Famous Innovations, and Havas leading the charge in the creative categories.

    A star-studded lineup of creative powerhouses and brands has made the cut, including Good Morning Films, Tribes Communications, Atom Network, Cheil, Schbang, Mudra Max, Y&H, Grey Group, Hogarth Studios, Vanilla Films, Mindshare, BBH, and Tilt Brand Solutions.

     The client roster shines just as bright, with AIS, Jaguar, P&G Whisper, Manifest, The Times of India, Axis Bank, Coca-Cola, Finolex, Reliance General Insurance, Durex, Flipkart, Lays, and Dream11 all vying for glory.

    Digital dynamos like Schbang, BC Web Wise, Digitas, and Interactive Avenues have carved out their space, while design virtuosos Open Design, Hyphen Brands, and Tree Design have made their mark. 

    Video craft maestros—Good Morning Films, Vanilla Films, Bang Bang, Kitchen Video, and Superfly Films—add a cinematic edge to the shortlist.

    The broadcast and publishing giants aren’t left behind, with Bennett Coleman, ABP, Jagran Prakashan, Viacom, Star India, The Hindu Group, and Zee Entertainment staking their claim for the trophy. 

    Start-up agencies like Y&H, tgthr, Brave, and Believe Trinity have also entered the spotlight, proving that fresh talent can compete with the best.

    Awards governing council chairman Ajay Kakar expressed his delight: “The shortlist for the Abby Awards 2025—across both creative and media categories—is now out. It’s heartening to see the breadth and diversity of agencies, clients, brands, publishers, and broadcasters who have made it through the first round of rigorous jury evaluation. This wide representation is a reflection of the vibrancy and depth of talent in our industry. With the second and third rounds of judging ahead, we now look forward to seeing the best rise to the top. All roads lead to the awards nights between 21 and 23 May.”

    The round 2 and round 3 judging are already underway, with the final winners set to be crowned at the much-anticipated Goafest 2025.

  • Dentsu Aegis walks away with 87 metals, Taproot creative score: 41

    GOA: Dentsu Aegis Network India has pocketed the highest tally of metals as a group at the Creative Abbys at the Goafest 2017 edition. With 13 Gold, 39 Silver and 35 Bronze wins, Dentsu has brought home a whopping 87 metals, demonstrating its creative prowess that surely matches up to the group’s business growth momentum. Taproot Dentsu dominated Creative Abbys with 41 metals in its kitty.

    While Taproot Dentsu dominated the Goafest Creative Abbys with 41 metals, Dentsu Impact followed next with as many as 20 wins. Dentsu Webchutney (13 metals), Happy mcgarrybowen (7 metals), Milestone Brandcom (4 metals) and Isobar (2 metals each) put in their collective best to surpass all other groups at this year’s Goafest. With wins across the entire gamut of categories—from film to print, out-of-home to activation and design to digital—Dentsu Aegis Network showed itself to be a creative force to be reckoned with, even as its business growth has been ample evidence of clients’ faith in the group’s capabilities. 
     
    Commenting on the performance, Dentsu Aegis Network chairman and CEO – South Asia Ashish Bhasin said, “It’s overwhelming to witness such a massive win for the network on such a grand industry platform. I must congratulate our creative leadership team for demonstrating such high quality of work across such a wide category range.  Business growth can only be sustained on the back of fantastic creative work, and our performance at Goafest 2017 is a demonstration of that. Outstanding creative work has played a big role in propelling us to become the second largest advertising network in India. In our business, great creativity is the best accelerator and what pleases me is that all our creative agencies have performed so well at Goafest 2017.”

    Also Read:

    GoaFest 2017: Winners of Day 3 Creative Abby Awards announced

    Laura Ries, Phogat sisters, Amitabh Kant impart leadership lessons: Goafest ’17 concludes

    Goafest 2017: Carat chief strategist observes data’s great tool, but gut feeling critical

    Goafest 2017: Change is possible when one takes risks, says Patanjali’s Balkrishna

  • The ad trinity attends Goafest 2016

    The ad trinity attends Goafest 2016

    MUMBAI: A couple of a months ago, ad guru Prasoon Joshi pleasantly surprised the advertising fraternity by announcing McCann Worldgroup India’s presence at the 11th edition of Goafest, after three consecutive years of no show from the agency at the Creative Abbys. The agency sent symbolic token entries to honour the festival in all the categories and their delegates participated and attended the fest in large numbers.

    Naturally anticipation was high to see if the other heavy metals in the industry like Ogilvy and Mather, Lowe Lintas and Leo Burnett, who had long refrained from attending the Creative Abbys, would also follow suit and rejoin the biggest celebration of Indian advertising under Ad club president Raj Nayak’s leadership.

    Though the other two agencies didn’t participate at the Creative Abbys this year either, Goafest 2016 lived up to the anticipation to a certain extent as the top honchos of Ogilvy and Mather and Lowe Lintas graced the conference individually.

    The second day of Goafest 2016 leadership summit saw an auditorium full of creatives and media honchos at the edge of their seats listening to Mullen Lowe Lintas chairman R Balki having a tete a tete with film maker Karan Johar on the stage.

    When the curious audience couldn’t help but ask him — “What will it take to get Lowe Lintas back to Goafest? — Balki’s quick response was “Better ask Arun Iyer this question” before he gave a knowing smile.

    “It’s not about returning to Goafest. Just like Karan is happy just making Hindi cinema, as an advertising agency, we are happy making campaigns that touch people.  We are currently positioned in a way that we can say we are not ‘judged’ to be creative. I don’t think we will be back only because it works for us. We are positioned in a way that we can call ourselves good without recognition, we are doing good work given the credentials that come from clients. So when something like this is handed to us by default, it will be foolish to sort of give it away.”

    It didn’t stop at that. The trinity was finally complete later that day when the advertising fraternity came together to felicitate O&M India creative director and executive chairman Piyush Pandey on receiving the Padma Shri award.

    “We haven’t changed our stand. But, this invitation that has been extended to me pertains to my felicitation  by the organisers for getting the Padma Shri this year. I have accepted it and feel honoured to be part of an industry show such as Goafest,” Pandey informed when asked about his presence at Goafest 2016.

    The industry witnessed something similar when Prasoon Joshi was felicitated last year at the Goafest 2015. Given the indications, the industry is hopeful that the next edition of the advertising festival will see a full participation from all the industry heavy weights.

     

  • The ad trinity attends Goafest 2016

    The ad trinity attends Goafest 2016

    MUMBAI: A couple of a months ago, ad guru Prasoon Joshi pleasantly surprised the advertising fraternity by announcing McCann Worldgroup India’s presence at the 11th edition of Goafest, after three consecutive years of no show from the agency at the Creative Abbys. The agency sent symbolic token entries to honour the festival in all the categories and their delegates participated and attended the fest in large numbers.

    Naturally anticipation was high to see if the other heavy metals in the industry like Ogilvy and Mather, Lowe Lintas and Leo Burnett, who had long refrained from attending the Creative Abbys, would also follow suit and rejoin the biggest celebration of Indian advertising under Ad club president Raj Nayak’s leadership.

    Though the other two agencies didn’t participate at the Creative Abbys this year either, Goafest 2016 lived up to the anticipation to a certain extent as the top honchos of Ogilvy and Mather and Lowe Lintas graced the conference individually.

    The second day of Goafest 2016 leadership summit saw an auditorium full of creatives and media honchos at the edge of their seats listening to Mullen Lowe Lintas chairman R Balki having a tete a tete with film maker Karan Johar on the stage.

    When the curious audience couldn’t help but ask him — “What will it take to get Lowe Lintas back to Goafest? — Balki’s quick response was “Better ask Arun Iyer this question” before he gave a knowing smile.

    “It’s not about returning to Goafest. Just like Karan is happy just making Hindi cinema, as an advertising agency, we are happy making campaigns that touch people.  We are currently positioned in a way that we can say we are not ‘judged’ to be creative. I don’t think we will be back only because it works for us. We are positioned in a way that we can call ourselves good without recognition, we are doing good work given the credentials that come from clients. So when something like this is handed to us by default, it will be foolish to sort of give it away.”

    It didn’t stop at that. The trinity was finally complete later that day when the advertising fraternity came together to felicitate O&M India creative director and executive chairman Piyush Pandey on receiving the Padma Shri award.

    “We haven’t changed our stand. But, this invitation that has been extended to me pertains to my felicitation  by the organisers for getting the Padma Shri this year. I have accepted it and feel honoured to be part of an industry show such as Goafest,” Pandey informed when asked about his presence at Goafest 2016.

    The industry witnessed something similar when Prasoon Joshi was felicitated last year at the Goafest 2015. Given the indications, the industry is hopeful that the next edition of the advertising festival will see a full participation from all the industry heavy weights.

     

  • GoaFest announces Creative Abbys & shortlist online

    GoaFest announces Creative Abbys & shortlist online

    MUMBAI: The Awards Governing Council (AGC) of Abbys at Goafest 2014 has announced the team of jury chairpersons for the Creative Abbys.

     

    The jury chairperson for the Integrated Advertising category is McCann World Group president, south Asia, Prasoon Joshi. The film category will be chaired by it Taproot chairman and chief creative officer Agnello Dias. Alok Nanda communications director Alok Nanda will chair the design category.

     

    For Outdoor Advertising and Ambient DDB Mudra Group, India chairman and chief creative officer, Sonal Dabral will be the jury chair and for Radio Advertising it will be Contract Advertising National Creative Director, Ashish Chakravarty.

     

    Commenting on the jury, chairman of the Awards Governing Council, Pratap Bose, said “We are delighted to have such a remarkable line-up of jury chairpersons this year. All of them are creative stalwarts and I am pleased that they will be judging the Creative Abbys this year. The judging process will be transparent and fair. KPMG will be monitoring the judging procedure.”

     

    This year more than 3,000 entries were received. Shortlists for Goafest 2014 are being displayed at www.abbyshortlist.com.

     

    If any, then issues related to shortlisted entries can be brought to the attention of jury chairperson in writing. The matter with proof submitted will be tabled in the second round for the jury to make a final call on. Metals awarded by the jury after the second round of judging will be final.

     

    Goafest 2014 will be held at The Grand Hyatt, Bambolim, North Goa on 29–31 May 2014.