ITV

Tag: create

  • Jassi’s Nandu to create hungama on ‘Hero’

    MUMBAI: Gaurav Gera popularly known as Nandu of Jassi Jaissi Koi Nahi fame will be making a special appearance on Hungama TV’s Hero.

    Gera’s guest appearance is scheduled to air from 11 – 18 August at 7.30 pm where he appears as a comic super villain-Flash during the five episodes.

    Prior to this Farida Jalal had also made a special appearance on Hero.

    The show is a live action fantasy about the heroic deeds and adventures of an ordinary boy Joy, who is bestowed with magical powers by the Goddess Durga to help him fight the arch-villain Viraat. His two beloved toys Dholu and Bubbli also transform into real life hilarious characters.

  • Columbia uses unique motion capture technique to create a ‘Monster House’ film

    MUMBAI: Hollywood movie studio Columbia Pictures has announced that it will release the film Monster House in July 2006. What makes this film unique is that it will be only the second film after The Polar Express to employ the Performance Capture innovation developed by Sony Pictures Imageworks.

    The difficult technique captures the facial movements of the stars that do voiceovers for characters in an animated film. In the US the film will also be released in more than 100 theaters in Real D’s digital 3-D forma at the same time as the 2D release. Sony Pictures president domestic distribution Rory Bruer says, “Monster House is the perfect film for REAL D’s innovative technology. It literally adds another dimension to the filmgoing experience and enhances the film’s entertainment value.”

    Sony Pictures Imageworks president Tim Sarnoff said, “As a leader in visual effects and character animation, we are constantly developing new technologies to enable filmmakers to tell their stories. Real D Cinema truly enables a movie-goer to experience a film versus just watching it and we look forward to working with them on such an exciting project.”

    The animated Monster House tells the tale about three kids who must battle with a mysterious home that is determined to eat every trick or treater in sight on Halloween. Steve Buscemi, Maggie Gyllenhaal, Kevin James, and Jason Lee are among the stars who have lent their voices to the endeavour.

  • BBC will create television’s first ever toddler sanctuary in the UK

    MUMBAI: Showing its social conscience the BBC has announced a series in the UK s aimed at helping Britain’s parents deal with toddler grievances. These will range from their little toddlers not sleeping or eating properly to terrible tantrums.

    Clinical psychologist Dr. Tanya Byron will be at the helm, giving the residents who stay in a house of terraways the professional advice that proved to be so effective when dealing with the troublesome toddlers in BBC Three’s show Little Angels.
     
     
    The doors of the sanctuary will open for one month to families seeking solace. The show’s presenter Claudia Winkleman will be guiding the audience through the daily events. This production has been put together with the collaboration of an ethics committee made up of child-focussed experts. Dr. Byron is a consultant clinical psychologist and has worked in the NHS for 15 years and has a great deal of experience of working and teaching in many areas of mental health and psychology.

    Tanya says, “This series gives me a unique opportunity as a practitioner to experience what happens to families once they leave the consulting room and to continue working with them. I love the thought of all the families living together, giving each other help and support.”

    The BBC states that observing children’s behaviour behind two way mirrors is a long-established psychological technique for ensuring children are relaxed and natural in their play and interaction with each other. Filming in this way is actually far less invasive and intrusive, particularly for young children, than filming with cameramen, sound recordists and crew around them.

    The safety and welfare of the children involved was a primary objective and consideration for the production team from the outset of this project. To this end, Dr Tanya Byron and other programme consultants were enlisted. Before the families are presented to Dr Byron for her consideration, the short-listed families are all psychologically screened by Judith Lask, a leading Family and Systemic Psychotherapist. She is a UKCP Registered Psychotherapist and the Chair of the Association for Family Therapy.

    One problem that is tackled is related to sleep. Nicola is a 28 year old mother and has a 23 month son Dante. Dante will only sleep when Nicola is with him. If he is put in his own bed he will get up 10-15 times a night. Nicola has spent the last six months on the sofa in an attempt to get him to sleep on his own. Dante is also clingy, has tantrums and will not let his mother divert her attention from him. Nicola is unable to get a full-time job, because son Dante has only just started nursery.

     

  • Indiagames to create mobile content for Godzilla

    MUMBAI: Mobile entertainment developer Indiagames has entered into an agreement with Toho Co., Ltd. to bring wireless content based on “Godzilla,” now celebrating over 50 years of life since 1954.
     
    Founded in 1932, Toho Co. Ltd. is one of the leading entertainment conglomerates in Japan. Toho is best known worldwide as the producer of numerous Godzilla motion pictures and classic films directed by Akira Kurosawa.

    Godzilla is the brightest dream and at the same time is the most horrific nightmare of the Japanese cinema. The wireless content, which will be available beginning November 2005, includes two mobile games, wallpapers, screensavers, ring tones, voice ringers, and alerts. The wireless games (both casual and fighting) will include various Toho monster characters (such as Mothra, King Ghidorah, Mechagodzilla, Gigan, etc.), states an official release.
     
     

    Indiagames CEO Vishal Gondal says: “The Godzilla property has been very popular throughout the world for over 50 years and has been successfully translated into Movies, T.V., games, toys, video games and other merchandise. Indiagames is pleased to be associated with this mega property for mobile phones and thinks it is one of the best properties that Indiagames can leverage across its global distribution network.”

    “We’re excited to see this deal bring all the fun of Godzilla to mobile phones around the world outside of Japan,” adds Shozo Watanabe, general manager of Toho’s Los Angeles office.

  • Max to create new time bands, plans brand campaign

    NEW DELHI: After having made some aggressive forays to come at par with competition, SET Max, the Hindi movie-cricket hybrid channel, now is on a consolidation phase through a multi-pronged strategy envisaging big ticket movie acquisition, building up Sundays as a time band and snazzy packaging backed by aggressive marketing activities.

     

    Also on the anvil is the unveiling of a `refreshed’ brand campaign for SET Max towards the end of this month. This promo film too will revolve round the channel’s mantra, `deewana bana de,’ and will be followed in May by the premier of the Hindi-dubbed Spiderman.

    “The last one year has been good for us. More so, because we managed to come from behind and today are a notch ahead of competition (that is primarily Zee Cinema),” SET Max business head Albert Almeida told indiantelevision.com today, categorically pointing out that sustaining the lead and building on it would be the focus for the new financial year, which started today.
     
     

    According to Almeida, the channel has embarked on a game plan to create new time bands for movie viewing, which has been bringing in viewership from non-metro and smaller towns and cities. Such viewers, on an average, spend more time on the channel than their metro-centric counterparts, he added.

    For Sundays, SET Max is looking at a mix of films that can be viewed by the whole family, while for the afternoon band, primarily watched by an average Indian housewife in non-metro cities, family and romantic films would be lined up.

    “This sort of differentiation needs to be done as we have seen viewership keeps on changing from one time band to another. That’s why, for Sunday, which we are looking to build up in a big way now, will have movies appealing to everybody in the family,” Almeida said.

    As part of the Hindi dubbed films, SET Max is looking at acquiring more recent films from the Columbia TriStar library as well as from other Hollywood studios. The type of films that would find favour traditionally fall in the action and sci-fi genre.

    Pointing out typical examples of Hollywood Hungama will include films like Spiderman and Anaconda, Almeida said, “The aim is to give the non-metro viewers films that would generally not be made in Bollywood. When dubbed in Hindi, such films do attract a sizeable viewership, which is worth nurturing.”

    However, when asked about the financial aspects of the whole game plan for SET Max, Almeida demurred from extending details, saying, “The bottomline looks healthy and Max’s share of contribution to the kitty has increased over the previous year(s).”

    In 2006, when Sony’s cricket properties come into action, Almeida feels packaging will play an important role. Though he sidestepped a question on programming and distribution synergy between Max and ten Sports, now part of the One Alliance bouquet, Almeida did admit that “such things could be looked into, especially by the distribution team.”

    Sony Entertainment had launched its second channel, SET Max, in the Indian market in 1999 and started with the telecast of the one-day cricket series being played out in Sharjah between Sri Lanka, Pakistan and the West Indies then. Events, cricket and Hindi movies were said to be the highlights of SET Max that is still being followed and built up.

  • Saatchi to create campaign for 2004 summer Olympic Games

    NEW YORK: Saatchi and Saatchi has won the mandate of creating a new global branding campaign for the International Olympic Committee (IOC).

    An Adage report says that Saatchi will create campaigns promoting the 2004 Summer Games (Athens) and 2006 Winter Games. The campaign will be largely made up of public service announcements and placements with the IOC’s media partners. However, there is no billing figure attached to the account as yet.

    The global promotional campaign will keep the title “Celebrate Humanity” which was created by TBWA/Chiat/Day in 2000. The objective of the campaign is to emphasise the values of the Olympic movement, which include “friendship, fair play and inspiration.”

    The report also adds that Publicis Groupe agency beat Omnicom Group’s TBWA/Chiat/Day, New York, the incumbent; WPP Group’s Rainey Kelly Campbell Roalfe/Y&R, London; and El Segundo, Calif.-based independent Siltanen/Keehn.