Tag: CRBT

‘Rise of the Zombie’ ties up with Techzone for mobile, WAP-based content

MUMBAI: TechZone, aggregators, developers, publishers and distributors of entertainment content, has entered into a strategic alliance with the movie ‘Rise of the Zombie’ for providing its Value added services.

‘Rise of the Zombie’ is the first ever zombie film. The consumers can download its songs like ‘Dil Pukaare’ and ‘All Alone’ and set them as their CRBT.

Additionally, they can also get an access to the exclusive videos of making of the movie, its best scenes, dialogues, wallpapers by just SMSing “ROTZ” to 56060.

Techzone MD and CEO Naveen Bhandari said,” We are very excited about this collaboration. ROTZ is an interesting movie and has a differential concept. Needless to say, its music is also experimental.The WAP and CRBT service of ROTZ is being very well received. I am extremely glad of this association and am proud that Techzone is a part of this next-gen Indian cinema.”

Lead actor and co-director Luke Kenny added, “ROTZ is a one of its kind movie with exceptional music rendered by the biggest names in the Indian independent music scene. It being a horror-drama makes music an essential part of the movie. This successful differentiation is clearly visible from the positive feedback of the audience. We want ROTZ’s movie to be available all over across all platforms and our alliance with Techzone is one of our endeavours for the same. Our teams have worked closely to bring out various exciting and innovative ways of promoting the content across all platforms. We are very positive about our association.”

Rise of the Zombie is India’s First Zombie Origin Film releasing on 5 April. The story follows the transformation of Neil Parker, a wildlife photographer, as he is clenched into the darkness to only rise again as a monster.

March 26, 2013
TechZone brings ‘Race 2’ on mobile

Mumbai: Tips music has tied up with TechZone for Call Ring Back Tone (CRBT) and WAP services for the upcoming Bollywood movie ‘Race 2‘.

Consumers can access the song track of the movie that is available in various packs through the CRBT and WAP services across telecom services.

As of now, the music of Race2 is only available in digital format.

Tips Music business head Sahas Malhotra said, "The music of Race 2 has created waves ever since its launch. In our endeavour to make the music available to consumers seamlessly across platforms the partnership with TechZone is safely the best choice for us."

TechZone MD and CEO Naveen Bhandari added, "Race2 is the most awaited movie of 2013 and its music is already creating new milestones of success. In such a vibrant situation, our collaboration with Tips Music for the WAP and CRBT services of Race 2 has created new milestones of success for us. This has just added a new feather to our already feathery cap of tie-ups with national and international music labels."

TechZone has plans to release the other songs as well within its "consumer friendly" packages and offers.

TechZone is an aggregator, developer, publisher and distributor of entertainment content across the world.

January 24, 2013
Mobile Vas services could touch Rs 45.6 billion in 2007: study

MUMBAI: The mobile value added services (Mobile Vas or MVas) industry could be worth nearly Rs 45.6 billion by the end of 2007, from its current size of Rs 28.5 billion.

These findings are a part of the Mobile Value Added Services Report, jointly prepared by the Internet And Mobile Association of India (IAMAI) and IMRB International.

A break up of the total market size of Rs 28.5 billion reveals that P2P (person to person) SMS or text messaging, continues to dominate the industry with Rs 11.4 billion, followed by ringtones, including caller ring back tones (CRBT) at Rs 10.26 billion; Person to Application (P2A) and Application to Person (A2P) at Rs 4.28 billion; games and data at Rs 1.71 billion and others (MMS etc) at Rs 860 million.

The P2P SMS revenue is accrued completely to the telecom operators. The remaining MVas revenues are distributed among content owners, developers and the telecom operators on a revenue sharing basis.

In the case of MVas (except P2P SMS) the revenue sharing arrangement is heavily in favour of telecom operators. This model is significantly different from more developed markets such as China where typically the operators are entitled to 20-30 per cent only. In the case of enterprise solution services, the revenue share arrangement between operator and short code owner is typically 70 per cent and 30 per cent respectively.

IAMAI president Dr Subho Ray says, “This is the first attempt at a market estimate for the industry and we are hopeful that government and industry will now look at the MVas industry with the attention that is due to it.”

He adds that for the market to grow and come out with innovative solutions three issues must be set right at the outset: revenue sharing and schedule of payments which is currently heavily in favour of telecom operators; stable and long term enabling policies by the government; and intra industry issues such as intellectual property rights.

January 3, 2007
Spice Telecom in expansion mode, launches Kannada Wap portal

BANGALORE: Spice Telecom (Spice) has launched its Kannada Wap portal Kannada Kasturi.com. Times Internet (TIL) supplies content to the portal.

On offer is a collection of polytones, pruetones, singtones, MP3 Tones, videos, animations, wallpapers, videotones and theme downloads in Kannada. Value added services including WAP. IVR, SMS, USSD and MyTunes (CRBT) will also be offered on KK.

Spice CEO Navin Kaul is optimistic about doubling the existing subscriber base of 500,000 in Karnataka in the next 10 months. Spice is present in two circles – Punjab and Karnataka – with an overall subscriber base of 2 million, states an official release. Kaul also revealed Spice’ Karnataka plan to increase the presence from the current 80 towns and cities to another 150.

On a national scale, Spice proposes to bid for all the circles. Spice has now moved ahead of Tata Indicom in Karnataka, up from the last place to number five with the addition of around 150,000 subscribers over the last 5 to 6 months, claimed Kaul during a discussion with this reporter on the sidelines of the press conference.

TIL Mobile Entertainment business head Neeraj Sharma claims that TIL owns rights to over 50000 picture (wall papers) and sound titles from India and around 10000 from across the world, a major portion of which is English. Times of India Director Sanjiv Sethi claims that TIL owns rights to a major portion – almost one third of the almost 2000-3000 titles of Kannada content.

Plans are afoot to create awareness of KK. Spice Karnataka spends around Rs 180-200 million towards its media campaign. National TV ads have been a recent addition in the Spice campaign. A few moths ago spice roped in Bollywood diva Priyanka Chopra as its brand ambassador. JWT looks after the creative business.

August 24, 2006