ITV

Tag: Crazy Few Films

  • Lowe Lintas & Naukri collaborate to launch a new campaign

    Lowe Lintas & Naukri collaborate to launch a new campaign

    Mumbai: Lowe Lintas has joined forces with Naukri.com, India’s premier careers platform, to introduce an engaging new campaign tailored specifically for the ambitious Gen Z workforce. The campaign aims to reinforce Naukri’s position as the preferred destination for young professionals, by showcasing & legitimizing their ambitious behavior.

    In today’s dynamic corporate landscape, the younger individuals are characterized by their ambition, drive, and determination to succeed. In a world governed by age-old rules and wisdom, Gen Z are in a hurry when it comes to careers. They are ambitious for growth, unwilling to settle for anything lesser than their goals. And while the world may see it as a not so positive trait, they see it as essential for getting ahead in their professional journeys.

    Recognizing this trait, Naukri & Lowe Lintas has conceptualised a strategic campaign focused for this discerning demographic.

    Intended to go live during IPL where ACDs are no more than 15seconds, the campaign leverages compelling storytelling & resonant messaging, to connect with Gen Z job seekers on a deeper level. Developed in a tone & manner that is quint-essential ‘Naukri’ – insightful & light-hearted yet thought provoking, the films exhibit the change that has begun shaping careers all over.

    Info Edge (India) Ltd CMO Sumeet Singh expressed her enthusiasm for the collaboration, remarking, “Naukri has always championed the cause of India’s professionals. With this campaign, we are siding with the ambitious Gen-Z, who now make up most of the country’s workforce, and we’re teaming up with them for their career building.”

    Lowe Lintas regional creative officer Vasudha Mishra shared her insights on the campaign, stating, “When it comes to jobs, the young are not reticent. They know what they want, and they cannot be gaslighted into settling for less. Especially when they have as their ally, Naukri, one of the most iconic modern brands of India. Two spots, done with the signature irreverent style of the brand, done by our fabulously talented team at Lowe Lintas.”

    The campaign is now live on the JioCinema IPL feed and other online platforms.

  • Maruti Suzuki, Dentsu Impact launch ‘Swift Limitless Stories’ campaign to salute real-life heroes

    Maruti Suzuki, Dentsu Impact launch ‘Swift Limitless Stories’ campaign to salute real-life heroes

    MUMBAI: Maruti Suzuki India, in collaboration with Dentsu Impact, has unveiled a brand-new campaign, ‘Swift Limitless Stories’ for the 3rd generation Swift.

    After the launch of the new model last year with the campaign #BeLimitless, MSIL was looking to take Swift’s legacy of performance forward. The objective of the campaign was to help people connect; not just physically but also emotionally with the concept of being ‘Limitless’.

    Commenting on the campaign, Maruti Suzuki India executive director-marketing and sales Shashank Srivastava said, “We want to engage with our target group (TG) in a more meaningful way. The Swift Limitless Stories is a way to build a higher level of brand salience to associate with performance but in an emotional way. It is also going to be our long-term strategy. These stories celebrate individuals who keep challenging themselves to become their better version. We wish to associate Maruti Suzuki with visual dynamism and pursuit for excellence. We also have a separate campaign for sales promotion for Swift. This campaign does not push for immediate sales. It, however, is meant to build brand salience."

    Brought to life by Dentsu Impact, the creative agency from the house of Dentsu Aegis Network, the ‘Swift Limitless Stories’ campaign celebrates three individuals who have overcome immense challenges in their lives while in their pursuit of greatness – Olympic and World Champion Mary Kom, Para-athlete Bhupendra Sharma, and a corporate banker Vikas Dimri, who conquered Mt. Everest and the Ironman Race the same year.

    Speaking about the campaign, Dentsu Impact national creative director Anupama Ramaswamy said, “Swift has always celebrated performance. And the ‘Swift Limitless Stories’ campaign has been created to do exactly that, with one difference – it takes the ‘Be Limitless’ philosophy beyond just the car. It salutes the undying spirit of certain special achievers who never accept things as they are and keep pushing past all limits to achieve their dreams. These stories have been carefully selected; because we felt they strongly connect with our consumer’s ‘nothing-is-impossible’ attitude.”

    The campaign relies on storytelling and celebrating the limitless heroes without consciously integrating the car. Reason being that the vision of this campaign is to personify the philosophy of ‘Be Limitless’ by highlighting the strength, passion and relentless determination of certain out-of-the-ordinary individuals.

    Swift Limitless Stories has been created to engage specifically with audiences on social media, Maruti Suzuki’s content hub, as well as the individual social media handles of these heroes.

    Dentsu Impact senior vice president Hindol Purkayastha said, “Swift has been an iconic brand which has been loved by multiple generations. Our latest campaign focuses on the digital audience and with compelling storytelling it will truly allow us to inspire millions of followers and get newer younger audience. With performance at the core of the brand, it was time to shift the conversation to individuals from the product. Thus, the concept of #BeLimitless campaign was used as a trigger to invite more stories of individual achievements. With this, we continue to own the space of performance.”

    With the Limitless Stories campaign, MSIL is not just sharing inspiring stories, but is also creating a platform for its audience to share their own journey with the world.

    The films have been directed by Sharat Sharma of Crazy Few Films.