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Tag: Crayons Advertising

  • Dr Mukul Jain joins LG-affiliated agency HS AD as digital head

    Dr Mukul Jain joins LG-affiliated agency HS AD as digital head

    MUMBAI: The Dr in Dr Mukul Jain’s name is because he has completed his Ph.D in information technology working for his thesis between 2011-2018, showing his degree of patience in getting it. The degree is in the past now for Dr Mukul has  joined Seoul-headquartered HS AD, an LG Electronics affiliated global ad agency as its digital head of strategy & operations. He will be based in Noida.

    Dr Mukul’s last posting was in AGL Hakuhodo where he rose from group head in March 2021 to account director in April 2022 and to director – account management & marketing strategy in April 2024. Whilst at AGL Hakuhodo he managed accounts like Startup India, Indian Airforce, Alliance Air, and others.

    Prior to that he spent a year as a client servicing director at Crayons Advertising (Jan -Dec 2020), almost five years at Internet Moguls as head of digital marketing and a good seven years and some months as a research associate at the Jaypee Institute of Information Technology from where he also completed his Phd.

    He has had brief stints with the Asian Business School as an assistant professor (Apr 2013-Jun 2014); GL Bajaj Institute of Management & Research as an assistant professor (Jun 2012-March 2013); as a business analyst at Google (Jan 2011-Jun 2011).

    Dr Mukul has other educational credits to his name: an MBA in business management, marketing  and related support services and a B. Tech in electrical, electronics and communications engineering.

    He considers himself a dynamic marketing strategist, a digital transformation leader and a growth architect.  He also is a start up investor.

    “With over 14 years of experience, I’ve partnered with leading global brands, driving growth and enhancing visibility through strategic marketing initiatives, says Dr Mukul. “ My expertise spans digital marketing, brand strategy, public procurement, and project management, with a proven track record of delivering measurable results for clients like the Indian Air Force, Thai Airways, Startup India, Bira, Alliance Air, ITDC, Ministry of Shipping, MP Tourism, Leela Hotels.”

     

  • Crayons wins 2 golds, 1 silver, and 3 bronzes as India’s largest independent agency at ABBYs

    Crayons wins 2 golds, 1 silver, and 3 bronzes as India’s largest independent agency at ABBYs

    Mumbai: In a triumph for independent spirit and creativity, Crayons Advertising won across categories and campaigns. The independent agency competed against big international names from the industry, relying not on the strength of numbers but on passion and dedication.

    The Delhi-headquartered agency’s team took home 2 golds and a silver for a campaign advertising themselves called Creatively Independent Since 1986, 2 bronzes for Woodpecker Beer’s Legally Mandated Glassware campaign and 1 bronze for Clove Dental’s Teeth Have Feelings Too.

    Crayon’s chief strategy officer Samir Datar reflected on the wins, saying: “Last year, we took home one bronze ABBY. This year, we proved it wasn’t a fluke, but the start of something bigger. To win for our very own Crayons campaign is especially sweet. We truly believe in what we do, and to win as an independent agency in a field full of massive names felt special. It was an emotional time for each and every team member present, which says a lot about the passion and pride we take in our work. Watch out for us next year!”

    Crayons executive creative director Manoj Jacob added, “Crayons, yeah we’re different. We don’t have 100 people ideating with the specific intention of picking up metal, just a handful of damn good people doing damn good work. And these awards are testament to what a small team like ours, can do with just good old day-to-day advertising.”

  • APL Apollo ropes Crayons Advertising to campaign its new product

    APL Apollo ropes Crayons Advertising to campaign its new product

    MUMBAI: Crayons Advertising conceptualizes and produces a television campaign for APL Apollo, India’s largest manufacturers of steel pipes, to launch an innovative product – Apollo Chaukhat. The TV Commercial (TVC) features its Brand Ambassador Amitabh Bachchan in a fun-filled family setting.

    APL Apollo’s chairman Sanjay Gupta, talking about their product, said: “We are looking at creating a new category that is steel door frames which will address environmental concerns as well as the economy.”

    He further said that APL Apollo Chaukhat aims to replace wooden door frames, ensure longer product life at a much lower cost. The campaign has been launched through Television nationally.

    The film packs in the right dose of humour and product information, delivered by Bollywood actor Amitabh Bachchan, said Crayons Advertising. “It conveys the ease and utility of steel door frame in a dramatized and lighter way.”

    The Crayons Network president Ranjan Bargotra said, “This campaign is not just about creating awareness but also about creating a ‘Category’ and that’s why we are very excited about it. It feels great to be part of a Brand being built from scratch.”

  • February India wins creative duties of Avon Cycles

    February India wins creative duties of Avon Cycles

    MUMBAI: February India, a Delhi based digital, design and advertising agency has won the creative duties of Ludhiana-based bicycle manufacturer Avon Cycles.

    The incumbent agency on the account was a Delhi based Crayons Advertising.

    February India business head and co-founder Gopal Krishnan said, “We did approach Avon cycles and got in touch with them a month back and we demonstrated what we can do for the brand and in terms of what they are today. So, hence we went with the brand and they really loved our idea of including the newer identity, and the newer campaign on which we are working.”

    “We are going to change the identity of the brand and we are also changing the entire game plans for them,” added Krishnan.

    Avon Cycles MD Onkar Singh Pahwa said , “We are going in with an expanded product line and our growing ambition in the fast changing world, we felt there was need for us to adopt stronger brand communication strategies and the present change is a step in that direction.”

    February India was begun last year by Nirmal Pulickal and Gopal Krishnan. February also handles different accounts which include Blossom, Kochhar cosmetics, Ameriprise financial, Canara, HSBC, OBC, Sleepwell, Mother Dairy, The Spice Global, Spice Mobility and Saket City Hospital.