ITV

Tag: Crayons

  • Ranjan Bargotra returns to Crayons Advertising as executive director

    Ranjan Bargotra returns to Crayons Advertising as executive director

    MUMBAI : Crayons Advertising has re-appointed its former president, Ranjan Bargotra as executive director this time. His return marks a pivotal moment for the agency as it embarks on a new phase of expansion and innovation.

    With a legacy of impactful campaigns across industries, Crayons has long been at the forefront of creative excellence. Now, with Bargotra back, the agency is poised to strengthen its position in the advertising world.

    During his earlier tenure, Bargotra played a crucial role in shaping major brands like Kajaria Tiles, Fortis Healthcare, Kohinoor Rice, ITC Fortune Hotels, and APL Apollo. His ability to cultivate long-term client relationships helped establish Crayons as a trusted partner for brands seeking innovative storytelling.

    Beyond the corporate sector, Bargotra made significant contributions to India’s political landscape, leading over two dozen campaigns for national and regional parties. His expertise in crafting compelling narratives has left a lasting impact on both business and political communication.

    Even during his brief sabbatical, Bargotra remained actively involved in initiatives that drive change. He serves on the board of Abhinandan, an NGO dedicated to education and welfare, and is also associated with Digital Health Associates, an organisation focused on healthcare innovation.

    His return signals a renewed focus on strategic growth, innovation, and strengthening Crayons’ reputation for creativity. “Crayons has always been home,” said Bargotra. “I’m excited to be back and look forward to driving growth, innovation, and meaningful partnerships in this new phase.”

    With Bargotra at the helm once again, Crayons is set to build on its strong foundation, embracing fresh opportunities and pioneering new creative frontiers.

  • APL Apollo releases “Desh Ki Badhti Taqat” TVC featuring Amitabh Bachchan

    APL Apollo releases “Desh Ki Badhti Taqat” TVC featuring Amitabh Bachchan

    Mumbai: APL Apollo Steel Tubes Ltd has proudly launched its new TVC campaign titled ‘Desh Ki Badhti Taqat’, featuring the legendary actor, Amitabh Bachchan. The TVC, envisioned by Crayons, highlights the forward-thinking trajectory of the company, focusing on solidifying its reliable and trustworthy connection with the customer base.

    The Desh Ki Badhti Taqat TVC beautifully portrays the emotional connect between a grandfather and his grandson in a light-hearted narrative that draws parlance with the legacy and growth journey of APL Apollo through generations. This heartwarming story highlights the brand’s vision of being a leader in the structural steel tubes industry that values integral connections and the strong foundation they provide.

    Speaking on this commercial launch, APL Apollo MD Sanjay Gupta said, “Our ‘Desh Ki Badhti Taqat’ TVC reflects the company’s journey on becoming the World’s largest structural steel tubes company along with deep-rooted responsibility towards nation building. We are proud to have Amitabh Bachchan as part of our journey, symbolising the strength and trust of our brand. Our vision extends far beyond being a homegrown success; it’s about sculpting a transformative narrative, where our innovation moulds a stronger, more resilient future.”

    Amitabh Bachchan’s association with APL Apollo as its brand ambassador aligns perfectly with the brand ethos. His iconic presence resonates with the strength and trust that APL Apollo represents, reinforcing the message of resilience in the company’s product range. As an iconic figure loved across generations, Mr Bachchan’s role in the commercial amplifies the emotional chord that APL Apollo strikes with its consumer base.

    APL Apollo chief brand officer Charu Malhotra, highlighted the strategic significance of the TVC, stating, “The Desh Ki Badhti Taqat’ TVC highlights the diverse product range of APL Apollo along with its role in building some of the most iconic structures, emphasising our significant contribution towards the nation’s infrastructure. On top of that, Amitabh Bachchan’s larger-than-life persona adds an extra layer of credibility and resonance to our brand message. This commercial isn’t just about structural steel tubes – it’s about fostering a deeper connection with our audience. Looking at the future, we will be running a 360-degree campaign across TV, Print, OOH, OTT and Digital platforms, to engage with the masses.”

    APL Apollo’s dedication to innovation, quality, and customer-centric approach remains at the forefront of its operations. Therefore, the “Desh Ki Badhti Taqat” TVC portrays the brand’s growth-oriented trajectory and its efforts towards making permanent relationships in the industry while contributing to the nation’s strength.

     

  • The Delhi Advertising Club Annual Awards – Lots of Gold & Silver

    The Delhi Advertising Club Annual Awards – Lots of Gold & Silver

    New Delhi: The DAC awards 2016 titled as the ICE Awards (Indian Creative Excellence), was held recently at The Ashok Hotel New Delhi with much fan fare and excitement befitting a grand award ceremony.

    The award is instituted to acknowledge and reward creative excellence in advertising in all forms of communication.

    Started 40 years back with a modest number of 25 people as founders and under the able leadership of Mr. V. K. Chopra the chief patron, DAC has come a fairly long way and has grown leaps and bounds. For the first time in the history of DAC Awards, a special section was created for Made in India agencies along with multi-national agencies. Mr. V. K. Chopra announced that this year saw a record number of entries which was very encouraging, and at the same breath he also announced that DAC wishes to take this award to SAARC countries as well.

    The advertising agencies were vying for awards in 48 different categories in Print, Electronic and Social/Digital Media. The evening turned out to be a fantastic event unlike others as the entire work of all the agencies were showcased in the do. It was a buzzing evening with the breeze of healthy competition in the air. The agencies came out in great number to support and cheer their entries. The excitement took over and it and it was shouts and howls all over. They all were cheering for each other. The event witnessed Vermillion Communications walking away with maximum number of awards. Close on their heels was Span communication. Agencies like HS AD, Omni Media, Herald, Crayons, Innocean Worldwide, Span, I Broad 7, Reprise, Interactive, Magnon Eg+ and more witnessed the grand award ceremony at The Ashok Hotel. The happy and proud CEO and MD of Vermillion Communications Mr. Deepak Hiremath gave the credit of the spectacular win to his entire creative team. The agency won a whooping 22 awards in different categories.

    Not only did Vermillion communications win the maximum number of trophies, they also bagged the most coveted award of “The Agency of the Year”.

    The happy and proud CEO and MD of Vermillion Communications Mr. Deepak Hiremath gave the credit of the win to his entire creative team. The agency won a whooping 22 awards in different categories.

    With record number of entries in the awards, the overwhelming enthusiasm amongst the participating agencies, the Delhi Advertising Club is sure to Rock for times to come.

    About Vermillion Communication

    Vermillion is a full-service advt agency. Evolving and growing every day to meet the marketing needs of our clients. Focusing on delivering all of the critical disciplines of marketing, but with a singular focus on measured results achieved through the highest level of customer engagement.

    Founder by Mr Deepak Hiremath, who carries a long experience in advertising, Vermillion Creates an ideas that sell. We use multiple media channels to develop and implement comprehensive, fresh marketing and advertising programs. This allows us to bring about better, more meaningful results for our clients. In addition to strategic planning, our core advertising and marketing services include print promotions, brand identity, branding & campaigns, web designing, collaterals, radio, PR, events, SMS promotions and more.

    Sell the right idea at the right time through the right medium. We connect our clients with their clients. After all, it’s not just about advertising – it’s about getting customers to do something. Out here, we ensure the client’s brand is taken home, used and bought again. And just as important, that the people who buy the brand tell everyone they know to buy it too. So what better can you ask for than the word of mouth?

  • The Delhi Advertising Club Annual Awards – Lots of Gold & Silver

    The Delhi Advertising Club Annual Awards – Lots of Gold & Silver

    New Delhi: The DAC awards 2016 titled as the ICE Awards (Indian Creative Excellence), was held recently at The Ashok Hotel New Delhi with much fan fare and excitement befitting a grand award ceremony.

    The award is instituted to acknowledge and reward creative excellence in advertising in all forms of communication.

    Started 40 years back with a modest number of 25 people as founders and under the able leadership of Mr. V. K. Chopra the chief patron, DAC has come a fairly long way and has grown leaps and bounds. For the first time in the history of DAC Awards, a special section was created for Made in India agencies along with multi-national agencies. Mr. V. K. Chopra announced that this year saw a record number of entries which was very encouraging, and at the same breath he also announced that DAC wishes to take this award to SAARC countries as well.

    The advertising agencies were vying for awards in 48 different categories in Print, Electronic and Social/Digital Media. The evening turned out to be a fantastic event unlike others as the entire work of all the agencies were showcased in the do. It was a buzzing evening with the breeze of healthy competition in the air. The agencies came out in great number to support and cheer their entries. The excitement took over and it and it was shouts and howls all over. They all were cheering for each other. The event witnessed Vermillion Communications walking away with maximum number of awards. Close on their heels was Span communication. Agencies like HS AD, Omni Media, Herald, Crayons, Innocean Worldwide, Span, I Broad 7, Reprise, Interactive, Magnon Eg+ and more witnessed the grand award ceremony at The Ashok Hotel. The happy and proud CEO and MD of Vermillion Communications Mr. Deepak Hiremath gave the credit of the spectacular win to his entire creative team. The agency won a whooping 22 awards in different categories.

    Not only did Vermillion communications win the maximum number of trophies, they also bagged the most coveted award of “The Agency of the Year”.

    The happy and proud CEO and MD of Vermillion Communications Mr. Deepak Hiremath gave the credit of the win to his entire creative team. The agency won a whooping 22 awards in different categories.

    With record number of entries in the awards, the overwhelming enthusiasm amongst the participating agencies, the Delhi Advertising Club is sure to Rock for times to come.

    About Vermillion Communication

    Vermillion is a full-service advt agency. Evolving and growing every day to meet the marketing needs of our clients. Focusing on delivering all of the critical disciplines of marketing, but with a singular focus on measured results achieved through the highest level of customer engagement.

    Founder by Mr Deepak Hiremath, who carries a long experience in advertising, Vermillion Creates an ideas that sell. We use multiple media channels to develop and implement comprehensive, fresh marketing and advertising programs. This allows us to bring about better, more meaningful results for our clients. In addition to strategic planning, our core advertising and marketing services include print promotions, brand identity, branding & campaigns, web designing, collaterals, radio, PR, events, SMS promotions and more.

    Sell the right idea at the right time through the right medium. We connect our clients with their clients. After all, it’s not just about advertising – it’s about getting customers to do something. Out here, we ensure the client’s brand is taken home, used and bought again. And just as important, that the people who buy the brand tell everyone they know to buy it too. So what better can you ask for than the word of mouth?

  • Goldmine Advertising bags MTNL Account

    Goldmine Advertising bags MTNL Account

    NEW DELHI: Mahanagar Telephone Nigam Limited, the state-owned telecommunications service provider, has appointed Goldmine advertising to handle its creative and media duties.

    The multi-agency pitch process began in early 2012. The agency‘s Delhi office will service the brand, which plans to strengthen its presence in the country.

    The mandate was won after a multi agency pitch which included Percept, Concept and Graphic ads also participated in this pitch process.

    Speaking on this occasion, Goldmine Advertising regional director Rajindra Singla said, “We are happy to announce our association with MTNL which is one of the leaders in telecommunication. Today, with the presence of so many players in this sector, it will be a challenge for us to increase the brand equity that it has enjoyed amongst its customers.”

    Other agencies who have also been empanelled for creative and media duties with MTNL are Span, Airads and Crayons.

  • Crayons wins Saab India creative biz

    MUMBAI: Saab India has appointed Crayons Communications Group as its new creative agency. The agency will execute all requirements on brand communications including print advertising, events and online advertising with the exception of television commercials.

    Crayons was chosen after a rigorous selection process and comprehensive evaluation on an extensive set of evolved parameters. Crayons brings on board extensive experience and critical appreciation of defence processes, key influencers and safety and security concepts within the creative domain for India market.

    Saab India head of market area India and chairman Lars-Olof Lindgren said, “Crayons is expected to facilitate creation of a distinct market space for Saab and establish its presence with all stakeholders in India. With this new creative partner on board, Saab will be well equipped for handling the creative translations and innovation requirements for India market.”

    Crayons Communications Group president Ranjan Bargotra said, “It will be a unique experience for all of us at Crayons to work within the growing defence and security sector, in which Saab is a multi-billion dollar player. This kind of opportunity will be a first for Crayons, and we eagerly look forward to building a strong relationship with Saab.”

  • Innocean Worldwide bags creative duties of Sleepwell

    Innocean Worldwide bags creative duties of Sleepwell

    MUMBAI: Mattress and comfort accessories brand, Sleepwell, has roped in the Korean-agency network, Innocean Worldwide, to handle its creative mandate. 
     
    Rediffusion Y&R Worldwide is the incumbent agency.

    The account size is pegged at Rs 120 to 150 million.
     
    The mandate was awarded to Innocean, following a multi-agency pitch, which involved agencies such as Mudra, Everest, Crayons, Infinity, Triton, Apple and Vermillion.

    Sleepwell is owned by Sheela Foam Industries, which is aiming to take its communication strategy to the next level.
     
    The company‘s retail presence is being ramped up nationwide and retail branding is being standardised along with a new look to the product packaging.