Tag: Craftsvilla

Homeshop18 appoints Manish Kalra as CEO

MUMBAI: Homeshop18, part of TV18 Home Shopping Network has appointed Manish Kalra as CEO. Kalra joins Homeshop18 at a critical yet promising stage in the company’s journey when it has merged its business with Shop CJ, thereby becoming the largest television home shopping brand in India.

He brings with him extensive experience in e-commerce and will report to the board of TV18 Home Shopping Network.

Speaking on his appointment, Kalra said, “I am excited to join Homeshop18 and look forward to working with and learning from the talented team there. Retail industry in India is going through a transformation phase. The team at Homeshop18 has a unique opportunity to deliver innovative products and solutions to our customers that will bring greater value to them, our suppliers, employees, investors and other stakeholders in the process. I am grateful to the HS18 board for giving me this opportunity.”

Prior to joining Homeshop18, he was the chief marketing and business officer at Craftsvilla where he was the overall business P&L owner. He is a young achiever and comes with over 16 years of experience in leading businesses across e-commerce, IT, FMCG and BFSI Industry.

Over the years, he has gathered deep understanding of customer behavior and can convert a business vision into a customer relevant story, combined with exceptional execution skills. Prior to Craftsvilla, Kalra has worked for companies such as Amazon India, MakeMyTrip and Dell.

Also Read:

HomeShop18-Shop CJ merger begins to take effect

Network18 forms India’s largest TV home shopping platform, acquires Shop CJ

March 15, 2018
OnePlus exec Karan Sarin joins Razorpay as CMO

MUMBAI: Online payments platform Razorpay has appointed Karan Sarin as the chief marketing officer. Sarin, who most recently served as the Head of Marketing for OnePlus India, will now focus on building Razorpay’s brand, nationally & globally to generate customer demand, planning strategic events and designing the company’s communication strategy.

“As we grow and expand our technological footing with multiple stakeholders across the ecosystem, I’m confident that Karan’s expertise, will be invaluable. Karan has achieved many milestones in his career and has been instrumental in building some of the leading startup brands in India. I’m thrilled Karan will be joining our company to play a prominent role in leading the journey,” said Razorpay CEO and co-founder Harshil Mathur.

“Razorpay’s journey is inspiring, and it’s amazing to see how the company has emerged to be one of leading Indian fintech startups in such a short period. I am happy to be a part of this growth story. There are no gold-standards when it comes to B2B marketing in India. At Razorpay, we want to lead and set a high benchmark for B2B marketing and that’s the most exciting part about my new role”, said Sarin.

Razorpay is the second India focused company to be selected to the Y Combinator. Razorpay has been rapidly growing since its inception in 2014, with over 10,000 merchants including the likes of Videocon, Nykaa, Craftsvilla, Zerodha, NestAway, Udacity and Chai Point among others. Razorpay’s other investors include MasterCard, Tiger Global, and Matrix Partners.

September 16, 2016
OnePlus exec Karan Sarin joins Razorpay as CMO

MUMBAI: Online payments platform Razorpay has appointed Karan Sarin as the chief marketing officer. Sarin, who most recently served as the Head of Marketing for OnePlus India, will now focus on building Razorpay’s brand, nationally & globally to generate customer demand, planning strategic events and designing the company’s communication strategy.

“As we grow and expand our technological footing with multiple stakeholders across the ecosystem, I’m confident that Karan’s expertise, will be invaluable. Karan has achieved many milestones in his career and has been instrumental in building some of the leading startup brands in India. I’m thrilled Karan will be joining our company to play a prominent role in leading the journey,” said Razorpay CEO and co-founder Harshil Mathur.

“Razorpay’s journey is inspiring, and it’s amazing to see how the company has emerged to be one of leading Indian fintech startups in such a short period. I am happy to be a part of this growth story. There are no gold-standards when it comes to B2B marketing in India. At Razorpay, we want to lead and set a high benchmark for B2B marketing and that’s the most exciting part about my new role”, said Sarin.

Razorpay is the second India focused company to be selected to the Y Combinator. Razorpay has been rapidly growing since its inception in 2014, with over 10,000 merchants including the likes of Videocon, Nykaa, Craftsvilla, Zerodha, NestAway, Udacity and Chai Point among others. Razorpay’s other investors include MasterCard, Tiger Global, and Matrix Partners.

September 16, 2016
Leo Burnett crafts ad campaign for Craftsvilla celebrating Indian women

MUMBAI: Online ethnic store Craftvilla has launched an integrated campaign that will help the brand make inroads into India’s e-commerce business with its specialist offering of ethnic apparels and products.

Conceptualised and executed by Leo Burnett India, the campaign puts Indian women at the centre and demonstrates how stunning they look with Craftsvilla’s range of ethnic collection.

Directed by fashion photographer Bharat Sikka, the film features models like Kanishta Dhankar, Smita Lasrado, Katheleno Kenze, Nidhi Sunil, and Monica Thomas in a truly Indian avatar. The track Aaj Jane Ki Zidd Na Karo written by poet Fayyaz Hashmi and sung by Pakistani classical singer Farida Khanum, plays in the background.

Craftsvilla managing director Manoj Gupta said, “Craftsvilla offers more than two million ethnic products through 20,000 registered artisans and designers. We are one of the fastest growing top five e-commerce company in India right now. We believe we have an uncommon journey compared to other e-commerce companies and we were looking to bring that unique Craftsvilla ethos out through an uncommon creative. We believe this creative will not only be talked about in India but globally as one of the best in the world. We are fortunate to have partnered with Leo Burnett and Bharat Sikka who have put their heart in to build something so beautiful the world will remember.”

Leo Burnett India chief creative officer Raj Deepak Das added, “The strongest measure of chemistry between two strangers is when it is devoid of words. A glimpse, a smile or even an eye-contact can sometimes create a memory for a lifetime. We used this ladder for Craftsvilla.com, India’s largest ethnic online store. In the process trying to make ethnic cool. The soundtrack Aaj Jane Ki Zidd Na Karo lifts the overall mood of the campaign and lends a feeling of grace to it.”

September 28, 2015