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Tag: CP Gurnani

  • ‘Never Ask Why’ set for public release in 2024

    ‘Never Ask Why’ set for public release in 2024

    Mumbai: Multi-award winning docu-drama ‘Never Ask Why’ is in talks with OTT platforms in India for global release in 2024, after the documentary’s remarkable success in the international film circuit.

    Till date, the 19-minute short docu-drama has garnered over 63 awards and laurels at global film festivals, including ‘best director’ & ‘best short film’ wins at the Cannes World Film Festival, The French Duck Film Festival, Oregon Documentary Film Festival, Paladino d’Oro Sport Film Festival, New York Movie Awards, Naples Film Awards etc.

    “Never Ask Why” has also been a semi-finalist at the Academy Award & BAFTA qualifying Flickers’ Rhode Island International Film Festival, bringing it tantalizingly close to be selected for Oscars & BAFTA glory.

    The maiden project of Eating Potatoes, a film-focused production house of new-age advertising agency Buffalo Soldiers, “Never Ask Why” beautifully chronicles the journey of 20 under-privileged kids in the inaugural year of the Jishnu Mitra Foundation, where children united under the banner of the ‘Dream Team’ came to play in the U-15 Delhi Youth League. “We are in talks for a global release and hope everyone can see the beauty behind the docu-drama that has resonated deeply with audiences around the world,” explained Eating Potatoes co-founder & CEO Sumon K Chakrabarti.

    Jishnu Mitra Foundation was launched in 2018 with a mission to promote football among underprivileged children under the age of 15.

    “The unfulfilled dream of a young football fan, Jishnu Mitra, became the catalyst to help achieve the dreams of talented young under-15 football players who come from a section of our society that’s struggling to meet their daily needs,” said Tech Mahindra former MD & CEO CP Gurnani. “I think it was a difficult subject, to convert it into a story of triumph of hope over a tragedy, ‘Never Ask Why’ was a beautiful rendition of someone’s dream,” Gurnani added.

    “The passion with which the kids of Jishnu Mitra Foundation have been playing football, I think the team behind ‘Never Ask Why’ told the story with similar passion and art. And it tears me up very easily,” said AVSM and India’s first individual Olympic medalist Colonel Rajyavardhan Singh Rathore, at a private screening of the docu-drama at Alliance Française in New Delhi.

    Directed by Saurabh Dubey, a co-founder of Eating Potatoes, the film has had 17 private screenings across Mumbai, New Delhi, Pune, New Jersey, and Atlanta, touching the hearts of audiences worldwide. “While the Dream Team of JMF boys didn’t win the league, they captured the hearts and minds of everyone with their passion for football,” says Dubey. “The journey of these children, their zeal and dedication, despite the hardships, is what makes this story so powerful. It’s a narrative of hope, dreams, and the transformative power of sports.”

    The foundation has two coaching partners – TSC Asia in Delhi NCR and Veterans Club in Kolkata. Jagdish Mitra and Urmi Mitra, who started the Jishnu Mitra Foundation, said: “We are overwhelmed by the global recognition ‘Never Ask Why’ has received. It’s a testament to the work we are trying to do at Jishnu Mitra Foundation, to the power of storytelling and the universal appeal of hope and perseverance.”

    https://vimeo.com/eatingpotatoes

  • Tech Mahindra acquires leading strategic design consultancy, Mad*Pow

    Tech Mahindra acquires leading strategic design consultancy, Mad*Pow

    MUMBAI: Tech Mahindra, a leading provider of digital transformation and consulting services and solutions has announced the acquisition of Mad*Pow, a strategic design consultancy headquartered in the US. The addition of Mad*Pow to the Tech Mahindra portfolio is expected to help bolster capabilities in Customer Experience (CX) and digital transformation such as research, experience strategy and service design, user experience design, behavior change design, content strategy, mobile app and web development, design ops, data science and analytics. The Boston-area consultancy will offer a strong complement to Tech Mahindra’s existing offerings and capabilities across design, marketing and commerce.

    CP Gurnani, MD & CEO, Tech Mahindra, said, “Mad*Pow’s acquisition is in sync with Tech Mahindra’s global digital charter. With this collaboration, our digital footprint will take a deeper root not just in the US, but in the wider ecosystem world over. I welcome the Mad*Pow team into the Tech Mahindra family, and I am confident that together we will achieve greater success.”

    A pioneer in the experience design field, Mad*Pow leverages strategic design and the psychology of motivation to create innovative experiences and compelling digital solutions for global clients. Mad*Pow’s unique human-centered design approach is fueled by deep empathy and an understanding of behavior science, which will create real differentiation for Tech Mahindra’s 900+ customers.

    Will Powley, Founder and Chief Creative Officer, Mad*Pow, said, “Tech Mahindra’s experience and reach will enable Mad*Pow to scale faster by greatly enhancing its digital transformation offerings with existing and potential clients. The collaboration will also create vast opportunities for Mad*Pow to provide it’s unique and differentiated strategic design services to Tech Mahindra’s large global customer base.”

    Vivek Agarwal, Global head of Corporate Development, Tech Mahindra, said, “We are excited to announce Tech Mahindra’s key acquisition of a digital asset in North America. The addition of Mad*Pow to Tech Mahindra family will greatly enhance our ability to create and deliver enhanced customer experiences for our global clients.”

    Mad*Pow’s acquisition underlines Tech Mahindra’s focus on digital growth, under the TechMNxt charter, which focuses on leveraging next generation technologies and solutions to disrupt and enable digital transformation, and to build and deliver cutting-edge technology solutions and services to address real world problems to meet the customer’s evolving and dynamic needs.