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  • MontagePro, eka.care join hands to help people with vaccination bookings

    MontagePro, eka.care join hands to help people with vaccination bookings

    Mumbai: Video editing tool MontagePro by Mitron TV has partnered with eka.care to launch an influencer led initiative to reach out to the audience in metros & small towns of India and help them with healthcare facilities.

    eka.care app, which is CoWin approved, builds digital solutions for health care providers such as doctors and care seekers. It has built an AI-based innovation on WhatsApp that helps Indians to download vaccine certificates, book vaccine appointments amongst a host of other facilities.

    With MontagePro and its creators, the initiative in one week reached over 3.7 million Indians through the medium of social media and saw close to 35 per cent of overall vaccination slot bookings and around 60 per cent CoWin vaccination certificate downloads happening through the WhatsApp bot-based innovation, the platform said in a statement on Tuesday.

    “We launched MontagePro in the month of March with the sole aim of helping the creator’s community across the globe with a free to use editing tool,” said Mitron TV’s CTO & co-founder Anish Khandelwal. “Partnering with brands like eka.care gives our creators an opportunity to engage with brands and help them in reaching out with their initiative to a maximum number of consumers. As a brand, we look forward to such partnerships which have a great cause and help Indian citizens at large.”

    “eka.care is for better health outcomes of Indians. We built the app in 9 languages to facilitate local experiences and ease of use,” eka.care founder & CEO Vikalp Sahni said. “When we received approval from CoWin, we went back to the drawing board with the same innovative philosophy, so that vaccination slot booking and certificate download happens in a matter of seconds. MontagePro assisted us in ensuring that we reached the right audience, where super simple and conversational experiences in local languages were essential. We are super happy with the reach we have got and it opens up new opportunities for us to collaborate with MontagePro and its brilliant network of influencers who care to participate in this #LargestVaccinationDrive of the earth.”

    The initiative aims to reach more than 16 million Indians in the next two weeks.

  • MakeMyTrip users can now book Covid-19 vaccine slots on app

    KOLKATA: As travel picks up, MakeMyTrip is rolling out new functionality on its mobile app to allow customers to book their vaccination slots through its app. Customers can also download the vaccination certificate and link it to their profile to avail special travel offers and value adds on travel bookings made through the platform.

    The initiative is a step towards supporting vaccination drives while making travel hassle-free, seamless, and more rewarding for vaccinated travellers, said the company on Thursday.

    As part of CoWIN integration, MakeMyTrip users will now have access to all relevant travel documents anytime and anywhere. The new functionality further allows users to view the linked certificate offline and also schedule reminders for their second vaccination slot. The option to book slots on CoWIN and to download the certificate for both, online and offline viewing will go live on the homepage of the MakeMyTrip app on 28 June. The downloaded certificate will be visible within the ‘My Profile’ section under the ‘Saved Vaccination Certificates’ option. Vaccinated travellers will also be able to avail special offers while booking travel on the platform.

    Speaking about the API integration with the CoWIN portal, MakeMyTrip COO Vipul Prakash shares, “As travel opens up and the vaccination certificate gains more currency, the functionality will allow travellers to have quick access to the document at all times.”

    The company has also released a digital film titled ‘Make the Trip’ – with an encouraging message from children to elders on the need to get vaccinated for the safety of all.

    MakeMyTrip group CMO Sunil Suresh says, “The most important trip all of us need to take this year is to the vaccination center. The digital film is a plea from children to the ones eligible to take a vaccination shot at the first available slot to protect them and everyone around them – a trip that will help everyone to bring back safe and pleasant days soon. We can all do our bit by encouraging people around us to take a shot and with this film, we hope to make sharing this message even easier.”