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MUMBAI: After seven members of Hats Off Productions’ show Bhakarwadi tested positive for Covid2019 and one of them, a tailor present on the set, succumbed to...
NEW DELHI: This year, when the world’s movement and celebrations are restricted, Radico has taken up the task to not allow the pandemic to affect the...
BENGALURU: Kalanathi Maran’s regional telecaster and FM radio broadcaster Sun Tv Network (Sun TV) reported 44.3 percent y-o-y decrease in consolidated operating revenue for the quarter...
NEW DELHI: As the nation preps up to commemorate its seventy-fourth Independence Day, Kent RO has come up with a campaign #NewNazairya which is currently doing...
MUMBAI: White Rivers Media today, launched three assets under its title—101 Marketing Insights for a Post-pandemic World by India’s top marketers & entrepreneurs, a free eBook;...
NEW DELHI: India’s digital payments platform PhonePe today announced the launch of a new brand campaign saluting the resilient spirit of the people of India and...
NEW DELHI: As the out of home (OOH) industry struggles to get back on its feet, Bright Outdoor Media has already come up with plans for...
NEW DELHI: Since the announcement of various unlock phases, business and economic activities have gradually resumed. However, the future is still uncertain for the tourism industry....
The television news ecosphere is battling great image issues in India. Their over-the-top, arguably, frivolous, coverage of sensitive matters and in certain cases, their eyes turning...
The entire film fraternity was shaken with effect to the complete lockdown declared by the Indian prime minister in mid-March 2020. Industry people who were otherwise...
NEW DELHI: Faber-Castell is a name most children grow up with. As one of the leading manufacturers of wood-cased pencils with a varied range of products...
NEW DELHI: Fractal Ink linked by Isobar, the design specialist from the house of Dentsu Aegis Network (DAN) India, has announced the launch of a Virtual...
MUMBAI: There appears to be doom and gloom for the media sector, considering the sharp downturn in consumer sentiment and in advertising courtesy Covid2019. Global agency...
NEW DELHI: Even as the automobile industry was only beginning to cope with the changes from BSVI norms, the pandemic battered it. Deteriorating demand has affected...
NEW DELHI: Like it or not, the Covid2019 pandemic has pushed brands to the heights of innovation. Along with it comes creativity coupled with responsibility in...
NEW DELHI: Covid2019 turned out to be a rather interesting and better time for the e-sports ecosystem, leading to large jumps in user numbers as well...
NEW DELHI: In the face of unprecedented economic disruption caused by the COVID2019 pandemic, non-metro markets are likely to recover faster than metro markets, an EY...
MUMBAI: The Maharashtra government allowed shootings to resume but barred people above the age of 65 from participating, deprived them of a livelihood and because of...
NEW DELHI: With more relaxations in Unlock 2.0, productions houses are currently trying to adjust to the new style of doing business, with reduced crew members...
NEW DELHI: RB today announced the launch of a global initiative to generate high-quality scientific research-based evidence to inform public health recommendations and promote behaviours that...
MUMBAI: Turn on your TV sets and you will see that most shows have resumed shooting. But what’s different now? Unlike before, leading characters in shows...
KOLKATA: To fight the uncertainty caused by Covid2019 pandemic, many organisations resorted to pay cuts to take forward the business. While NDTV announced a salary cut...
NEW DELHI: The Covid2019 lockdown has significantly changed the user mobility (traffic flow patterns). The current traffic movements are very different when compared to the pre-Covid2019...
MUMBAI: SBI Life Insurance, today, unveiled its new product campaign ‘Apno Ki #PoornaSuraksha’, highlighting the product’s (SBI Life’s Poorna Suraksha) dual protection feature which offers complete...
NEW DELHI: While most of the markets witnessed a slump in ad revenues across genres on television, Kannada news market was surprisingly on an upward spree...
MUMBAI: The Covid2019 pandemic has given a boost to indoor activities such as TV viewing but specific genres such as English GECs, lifestyle and infotainment channels...
MUMBAI: Hindi GEC saw eight percent growth in non-prime time slots in 2020 as compared to 2019, revealed the tenth edition of BARC-Nielsen data. However, there...
NEW DELHI: As the nation is dealing with Covid2019, the problem of hunger still prevails amongst millions of under-privileged humans. India Gate Basmati Rice, being one...
NEW DELHI: In the post-Covid2019 world, measuring the efficacy of advertising spends will become even more critical for companies as they navigate their recovery given the...
NEW DELHI: Due to the current nationwide lockdown, Indian classical musicians were looking for opportunities to continue performing for their audiences. Brooke Bond Taj Mahal recently...
MUMBAI: TRRAIN, a not for profit organisation, in partnership with JP Morgan has launched a rapid response program with the aim to assist 3000 women employees...
KOLKATA: The lockdown and its lack of content on television seem to have had an impact on viewers. About 4.5 to five million subscribers have gotten...
NEW DELHI: The third biggest contributor to south India’s ad space, amounting to Rs 5,000 crore in the year 2019 (as per TAM AdEx South Side...
NEW DELHI: While Covid2019 has had an unprecedented impact over businesses across the country in the past few months, the media and entertainment consumption witnessed some...
MUMBAI: Ground zero of the entertainment industry, Mumbai, has been on standstill for over three months. Finally, the wheels have begun moving as production across film,...
MUMBAI: The Bengali TV industry is one of the first to have resumed shooting and successfully started off with compliance protocols. The single most confidence-building step...
MUMBAI: As the country tries to plot a safe return to work and a restarting of the economy, the short- and long-term effects of the pandemic...
KOLKATA: As the lockdown opened up the corridors to OTT content, several reports suggest that Netflix has been one of the top gainers. This was reflected...
NEW DELHI: The world is still in the thick of a raging pandemic, which is continuing to take its toll on humanity, but not many are...
NEW DELHI: The Ayush ministry has asked Patanjali to immediately stop promoting and advertising its Covid2019 drug, Coronil, until such claims have been examined. Yoga guru...
MUMBAI: Food trends in India during Covid2019 lockdown threw up some very interesting results, a detailed report by Foodfood, India’s favorite food and lifestyle channel. With...
NEW DELHI: The past few years have generated a heated discussion on the role of creativity v/s the role of technology in advertising and marketing. With...
MUMBAI: In these unprecedented times, it is easy to lose focus and develop a sense of anxiety or fear. Hence, people around the globe are utilising...
MUMBAI: Covid2019 has forced the entire medical workforce to focus on just the pandemic creating a shortage of clinics and hospitals for other medical needs. This...
MUMBAI: While India is battling Covid2019 at its forefront, unemployment has shaken the very core of its economy and its impact is likely to change the...
MUMBAI: Persistent safety concerns, financial pressures and sticky new behaviours mean consumers will not return to pre-pandemic behaviour any time soon. Marketers will need to pivot...
NEW DELHI: The South Indian ad market is a flourishing one, moving on an upward trajectory for the past decade. In 2019, it accounted for 30.7...
NEW DELHI: With the Covid2019 health crisis surging, the concern for health and wellbeing is at an all-time high. While other sectors saw revenues spiral downward,...
MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) announced a national-level CSR drive towards enhancing the country’s healthcare infrastructure, further strengthening its fight against Covid2019. In line with...
Consume or connect ? We didn’t know it at the time but somewhere in the middle of March we all got enrolled in a digital bootcamp....
