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Tag: covid2019

  • Too Yumm! CMO Anupam Bokey confirms exit

    Too Yumm! CMO Anupam Bokey confirms exit

    MUMBAI: Too Yumm! chief marketing officer Anupam Bokey, speaking to indiantelvision.com, has confirmed that he has put down his papers as Too Yumm! chief marketing officer and is looking out for newer challenges. It was his decision to move on from the company after three years.

    While he confirmed the news of his resignation, Bokey didn’t wish to comment any further until the company releases an official statement of his exit. The company has been undergoing structural changes at the management level and has already started looking for a new CMO.

    A source close to the development says, “The discussion between the company and Bokey is yet to take place for the former’s proper exit and it has been going on before the Covid2019 situation. Perhaps, due to this ongoing crisis, the discussion has been taking longer than usual.”  

    Bokey had joined RP Sanjiv Goenka Group’s FMCG business as vice-president, marketing (CMO) in June 2017. His current role was focused on the overall strategy and marketing leadership. Before joining Guiltfree Industries RPSG Group, Bokey had 17 years of a stint at Hindustan Unilever (HUL).

    At HUL, Bokey held a position of senior brand manager for Huggies Diapers and rose to the position of senior global brand manager for the Dishwash Category. It’s under Bokey’s leadership, the guilt-free baked snacking brand Too Yumm! was able to gain market share in the snacking category.

  • The United Nations Covid2019 Response Creative Content Hub selects two entries from 22feet Tribal Worldwide

    The United Nations Covid2019 Response Creative Content Hub selects two entries from 22feet Tribal Worldwide

    MUMBAI: The UN Covid2019 Response Creative Content Hub, a joint initiative of The United Nations (UN) and The World Health Organisation (WHO), has selected two entries from 22feet Tribal Worldwide, part of the DDB Mudra Group, to help stop the spread of Covid-19. The entries were submitted by the agency in response to UN’s open call out to creators across the world.

    The World Health Organisation (WHO), which leads and coordinates the global health response to coronavirus, invited creators/ artists across the globe to produce and submit artwork that will educate, uplift, and inspire individuals and communities through this global crisis. The creative brief was to create an impactful illustration, audio, video, concept etc. to convey one of the UN messages, such as personal hygiene, physical distancing, know the symptoms, kindness contagion, myth-busting and do more, donate.

    An illustration talking about our ‘Everyday World Heroes’ and an 8-bit Game concept, ‘Saving Sumbo’, created by the team at 22feet Tribal Worldwide were some of the selected entries among a whopping 17,000 submissions from 143 countries in 20 different languages.

    22feet Tribal Worldwide NCD Debashish Ghosh said, “This is one of the reasons we came into the industry, to begin with, isn’t it? When the UN issued a call to arms and provided a tinderbox of tools, the challenge was inspiring – it tested our ingenuity to create something effective, accessible and shareable with a strong emotional tug. The fact that this was not tokenism fired us up even more. We are very proud to have contributed to this global effort.”

  • Medlife partners with Snapdeal to bring medicine delivery, lab testing services

    Medlife partners with Snapdeal to bring medicine delivery, lab testing services

    MUMBAI: Medlife had announced its partnership with Snapdeal enabling users to order medicines and avail full body health check-ups and curative diagnostic tests through the Snapdeal platform. With this partnership, Medlife aims to take its flagship healthcare services to the homes of millions of people across the country, at affordable prices.

    Users of Snapdeal can readily order medicines online, with a valid prescription through this partnership. Medlife’s dedicated delivery personnel,  equipped with the necessary safety equipment, will deliver the order at the customer’s doorstep within 24 hours following order confirmation.

    With a vast array of tests on offer, including diabetes screening and thyroid profiling tests, Medlife also seeks to encourage, at-risk patients and those with chronic conditions, to take up essential tests from the comfort of their homes during this difficult time.

    In addition to this, there is also the option of testing for Covid2019 at home, for users of Snapdeal, undertaken through the association with Medlife, if patients meet certain criteria.

    After scheduling a test through Snapdeal’s platform, a certified-and-trained phlebotomist from Medlife will arrive at a pre-decided time slot to collect samples. Users do not incur any additional charges for sample collection and test results are shared within 48 hours in most cases.

    “The availability of lab tests and medicines on Snapdeal serves a crucial need of our users and offers them a safe way to fulfil their medical needs. With Medlife’s reach, we will bring the convenience of medical testing from home and medicine delivery to our users in more than 400 big and small cities across India,” said a Snapdeal spokesperson.

    “Medlife’s partnership with Snapdeal is an initiative undertaken not only to accelerate consumers’ transition to online platforms for purchasing medicines and diagnostic lab tests, but also to encourage social distancing from the perspective of safety. With millions of users, Snapdeal is an ideal partner to help bring Medlife’s affordable healthcare services into the homes of anxious patients, who are putting themselves at risk by delaying essential tests. As the world grapples with the uncertainty caused by Covid2019, we are intent on ensuring vulnerable patients continue to take essential medicines and tests from the comfort of their homes,” said Medlife head of revenue Bhavesh Singhal.

    Medlife’s on-ground personnel, phlebotomists and lab technicians follow strict guidelines on safety and go through regular temperature checks, apart from using all the necessary protective equipment for their own safety and that of customers or patients. In addition to these measures, cleaning and sterilization of lab premises is also undertaken regularly.

  • DAN India’s Indeed supports global & homegrown brands in battle against Covid2019

    DAN India’s Indeed supports global & homegrown brands in battle against Covid2019

    MUMBAI: In the wake of the Covid-19 crisis, Indeed, the CSR advisory arm of Dentsu Aegis Network has partnered with over twenty organisations across sectors in their endeavour to provide and distribute relief material. With the objective of ensuring the safety of frontliners and the most vulnerable, Indeed distributed 1,00,000 PPE kits, over 100 ventilators, 10,00,000 face masks, 10,000 medical footwear and 5,00,000 biscuits packets in the remotest parts of the country.

    Global giants like Vivo, Crocs, Larsen & Toubro, Transworld Group, Citrix systems, Nutanix, MG Motor and leading homegrown companies like Parle, boAt and Laxmi Organic Industries have been some of the names on Indeed’s client roster. Additionally, government of Karnataka, municipal cooperation of Haryana, government of Tamil Nadu, government of Gujarat and government of Uttarakhand have also collaborated with Indeed to make a significant impact in the community during these unprecedented times.   

    Indeed AVP and CSR head Sahil Arora said, “At Indeed, we believe that to create a real impact, CSR initiatives must be aligned to corporate values and these initiatives must be put into action at the right time. Happy to collaborate with organisations that understand the gravity of the current situation and are taking steps towards mobilising help and ensuring that relief is provided with minimum movements. Indeed stands committed to lending its full support both to our clients and the community in their fight to collectively overcome the global crisis.”

    Commenting on Indeed’s admirable effort, DAN India COO media brands and Posterscope APAC president Haresh Nayak said, “Indeed has successfully lived by the DAN values of being ‘Responsible’, ‘Collaborative’ and ‘Agile’ as each member of the team has worked round the clock to provide the necessary support and gear to our essential workers in India with the support of their clients. Indeed’s work has been highly appreciated and I feel very proud.”

    During the distribution drive, Indeed has followed strict social distancing norms and has also taken all the precautionary measures. For future initiatives, the team is well equipped with masks, gloves, cover-all, and sanitizers.

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  • Hershey India to distribute 1.2 lakh fortified beverages and cookies across 20 cities

    Hershey India to distribute 1.2 lakh fortified beverages and cookies across 20 cities

    MUMBAI: Hershey India will distribute 1,20,000 fortified beverages and cookies across 20 cities pan India to express their gratitude and support towards the medical staff, police, sanitation workers, migrant labourers and underprivileged children in these tough times. The organisation will be distributing Hershey’s Milk Shake, Sofit Almond Milk, Sofit Soy Milk and Sofit Protein Cookies.  The distributed products are fortified with essential vitamins and minerals.

    Hershey India has associated with India Food Banking Network (IFBN) of the Food Security Foundation India to conduct the distribution. The organisation will also be distributing its products to the medical staff in All India Institute Of Medical Sciences (AIIMS) Bhopal and Sion Hospital in Mumbai.

    Hershey India MD Herjit Bhalla said, “As India and the world continue to battle the pandemic, this is a small gesture of gratitude and support by Hershey India to lift the spirits of all the brave frontline workers and the affected communities. We salute the medical staff and the police who are gallantly serving the society in these critical times and hope that they continue to stay safe.”

    Highlighting the steps taken by the organisation internally he further added, “We have also rolled out several programs to ensure protection and safety for our frontline sales force, contract workmen and depot staff in these challenging times. We have implemented our ‘Hershey Cares’ program which ensures a suitable insurance scheme for all our frontline sales force. Additionally, we have allocated a special fund to cater to medical needs of our frontline sales force and contract workmen.”

    Hershey India and employees have also contributed towards PM Cares. The Covid2019 pandemic has caused an alarming health crisis across India and the world, with the healthcare infrastructure overwhelmed with critical patients. The need of the hour now is for everyone to stand together and support the communities that need utmost care in these trying times.

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  • Covid2019 cuts back customer acquisition costs

    Covid2019 cuts back customer acquisition costs

    MUMBAI: Covid2019 has plummeted what was a skyrocketing cost of customer acquisition, according to a report that delves deep into the correlation between the pandemic and the entertainment industry. According to the special report, Navigating Covid-19, by Parrot Analytics, this is exciting for platforms launching in the middle of pandemic such as Quibi, HBOMax, and Peacock. Yet, as time stretches on, OTTs may lose subscribers whose free trials end or who churn due to the recession. After the lockdown, the demand for content may be even more important as out-of-home activities will pose greater competition.

    Under stay-at-home orders, OTTs are gaining subscribers due to consumers’ heightened perceived value of their catalogue offerings.  

    The report says that the global lockdowns, forcing everyone to be home, have led to increased content consumption (viewership, ratings, etc.). Yet, this increased consumption has been accompanied by the unique challenges of satisfying audiences while production of key tentpoles has been halted and delayed. Broadcasters and cable (Pay-TV) have additional hurdles compared to OTTs. They must also cope with reduced ad revenue within the industry, making their ability to optimize their airing schedules and to fill content gaps even more crucial. Nonetheless, OTTs and Broadcasters alike are looking to solve their challenges by acquiring and producing virus-proof content.

    Meanwhile, distributors have an opportunity to revisit and leverage their reserve of content. They can offer unique packages of titles that will allow platforms and channels to retain their viewers and subscribers. Producers are challenged with finding innovative ideas and formats as well as adapting existing ideas to new restrictions placed during and post-lockdown. Simultaneously marketers are left searching for fragmented and dispersed audiences, recalculating and holding on allocating budget.

    Pay TV

    In the short-term, Pay TV has similarly seen a surge in viewership and ratings. Yet, as industry analyst Rich Green- field points out, this bump has been underwhelming. Greenfield is not alone; many analysts expect networks to feel more repercussions due to their losses of advertising, their reliance on live TV, and their battle for a digitally orient- ed key audience: those between 18-24. When consumers are faced with hard choices, Covid2019’s impact long-term may accelerate cord-cutting, contributing to Pay TV’s decline. However, broadcasters can avoid this by capitalizing on audiences who are tuning in now.

    What qualities have created opportunity under stay-at-home measures?

    According to the report, there are a few characteristics of SVODs that have been advantageous during the lockdowns.

    •           Size of catalogue:  The lockdown conditions have temporarily increased the value of all content, making it easier to reach the threshold of demand needed to acquire a customer. Thus, the larger the catalogue the greater the likelihood of customer acquisition at the moment.

    •           Supply of originals:  As stay-at-home orders continue, boredom and loneliness is on the horizon for many consumers. This makes original content that connects people more important than ever.

    •           Flexible viewing: With families, roommates, and others forced to share living spaces, SVOD content avail- ability on multiple screens is an advantage. The flexibility to watch on TVs, laptops, and phones allows consumers to watch their preferred content wherever they want and with whomever they want.

    •           Ad-free: Declining revenue from advertising poses a unique challenge at the moment; many companies have cut their marketing teams, frozen budgets, and are limited in ad-production capabilities. Thus, SVOD’s diminished reliance on ad-revenue is beneficial.

    Netflix

    Consider Netflix. Its large catalogue, supply of diverse original content, flexible availability and lack of ad-reliance allows it to thrive at this moment. The crisis has also temporarily reverted Netflix to an earlier phase in OTT life-cycles, in which total demand for content dictates subscriber growth and retention.

    Netflix is not alone, Disney+ also exhibits similar qualities. Although it has a limited supply of originals, its flexible access, ad-free platform, and large catalogue of premium children’s and family-friendly IP support its ability to thrive. Amazon Prime Video and Hulu are also well positioned with large catalogues, many originals, and flexible viewership.

    For Pay-TV, channels with large catalogues of family-friendly content, such as Discovery and Disney, are fulfilling increased demand from kids who are home due to school closures. Other broadcasters which are experiencing holes in programming are employing repeats or flashbacks of favourite episodes, searching for foreign acquisitions, and considering moving exclusive content from their OTT platforms back

    The key for producers and distributors is therefore to capitalize on this need for a larger catalogue and greater supply of originals. They can solve the pains of an aching industry with innovative content that fulfils and attracts the audiences that platforms, networks, and marketers are seeking to find.

    What can the industry do to thrive moving forward?

    In the midst of uncertainty, data allows decision-makers to be agile, says the report.

    Covid-2019’s effects on the global TV industry have likely just begun to unfold. As new consequences emerge, the industry will need to adapt swiftly by combining the art of storytelling with the science of human behaviour.

    Content preferences

    Audience content preferences have shifted due to Covid2019, these include a desire for original content, especially content that fills holes left by cancellations or delays.

    OTTs have an opportunity for growth due to increased streaming volume, but in order to prevent churn they must optimize their release schedules and content acquisitions.

    Broadcasters are challenged with holes in programming schedules, but can adapt by reinvigorating fandoms and finding replacement titles that will attract target audiences.

    Distributors should optimize their content packages for broadcasters and OTTs in need.

    Producers, despite shutdowns, can be resilient by prioritizing projects that fulfil audiences’ shifting demand and finding new formats to create fresh content.

    Marketers may need to pivot their channel spends, but can find ways to maximize their audience reach and tap into emerging preferences.

    OTT solutions

    Capture shifting preferences: By examining trends in content preferences, OTTs can prioritize speeding up releases or acquiring titles that may appeal to audiences’ shifting needs.

    Acquire vs. retain subscribers: Platforms must evaluate whether titles fulfil the preferences of existing subscribers or those yet to be acquired. Depending on an OTT’s goals, they may choose to prioritize a title that targets retention or to prioritize a title that targets acquisition.

    Ensure audiences are satisfied, but not overloaded:  Saturation is another term for diminishing marginal returns. Based on past data, OTTs can derive an optimal point or a point of saturation. To ensure audiences are not over- whelmed, OTTs should evaluate if there is headroom before speeding up releases or acquiring titles. Otherwise, due to genre saturation, titles may underperform.

  • Restaurant industry can introspect and reinvent during Covid2019: Sanjeev Kapoor

    Restaurant industry can introspect and reinvent during Covid2019: Sanjeev Kapoor

    MUMBAI: The restaurant industry, just like any other industry in the country, has suffered huge losses since the Covid2019 outbreak. India’s culinary master and food entrepreneur, Sanjeev Kapoor, in a virtual fireside chat with indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari talks about the spirit of generosity, lessons learnt during Covid2019 and his personal evolution. He also explains how the restaurant industry needs to reinvent itself in order to grow ahead.  

    Explaining about his work during the pandemic, Kapoor said, “In Mumbai we have partnered with Taj Group to distribute food to 45,000 people every day and same is the case in Delhi and Bangalore.”

    As people will not stop eating food, there is a significant growth in the consumption of digital content where audiences are looking up their favourite chefs to acquire cooking skills. Hence, Kapoor is keeping himself busy looking after his specialised channel Food Food and also creating content for his digital platforms where he is creating content and live shows with the help of his family members who have turned into sound and camera persons.
    According to Kapoor, reviving restaurants during this pandemic is very essential. Because people's need to eat is still there. What they will eat or where they eat may change. Which means that skills are still required. He added, “If you want to eat a rumali roti you cannot eat at home.You need skilled people to do that. I have been advising people in the restaurant industry to bring in new concepts, new thoughts to sustain and grow.  Also, this is the time to look at what was going wrong in the industry.”

    Kapoor is of the opinion that the fixed cost in the restaurant industry is very high. He notes businesses should look into compensation based on the work being done. They should create work that functions on a variable cost model in order to survive.

    The one positive outcome of the pandemic will be a chance for the restaurant business to refurbish itself.

    Kapoor feels that the restaurant industry will have to go in for some major modification in the coming future. When the business starts, it is important to let go of outdated business practices and develop new concepts, thoughts and more innovative ways to feed people.

    According to Kapoor, the hospitality industry is a very resilient sector, but going forward, will they change their traditional model of doing business? He said, “Meal kits are going to be the next big thing in the industry. We have already started our meal kits. I will include primary ingredients, a recipe card along with a cook along with Alexa, where you scan the QR code and the cook will guide you. It is about changing the model and creating opportunities.”

    Kapoor, who closely works with Akshay Patra, serves 18 lakh meals every day. The food is prepared at 50 large kitchens. According to Kapoor, the restaurant industry was not looking at sectors like that as an opportunity. Institutions like Akshay Patra have interns from top universities including Harvard and Stanford whereas top Indian colleges do not even go there. He thinks that a food service solution needs people who understand processes and taste.

    He says, “If today you want to eat Thai food at home and if you are vegetarian, you don’t want something with fish oil and shrimp paste. You want an Indian solution for that. There are many such opportunities in the market like I closely work with, such as pharma companies. Has anyone thought if medicine tasted good what miracles it would create? There are nutritional and functional foods which need to be healthy and tasty. So, many companies need that intervention. This is the time for specialists and there are many opportunities. We just have to keep our ears and eyes open. I have always advised people to look beyond the standard option.”

    About the options available for a corner-side restaurant, Kapoor said, “They are way better warriors than us. I know many people who are supplying food to a hospital chain. There will be two kinds of people: one who will fight and another who will wait. The ones who are fighting will survive and those who are waiting will also survive but they will need much more time.”

  • Technology comes to broadcasters’ rescue to create content during Covid2019

    Technology comes to broadcasters’ rescue to create content during Covid2019

    MUMBAI: Technology has been the saviour for most broadcasters while producing content amid the nationwide lockdown due to the Covid2019 pandemic. This was the unanimous view of panellists from news and entertainment channels, who came together for a virtual panel discussion to share their experiences of generating content from home or remote locations.

    The virtual panel discussion, an initiative by indiantelevision.com held on 5 May, was moderated by Indian Television Group founder, chief executive officer and editor-in-chief Anil Wanvari. The panellists who participated in the virtual discussion were TVU Networks SVP solutions Jared Timmins, Mathrubhumi Television senior manager-technical Bijumohan R, Asianet News Network chief promo director Ajith Nambiar, Fakt Marathi co-founder Shirish Pattanshetty, TV9 Network technical head Devendra Maurya, ABP News Network SVP broadcast technology and operations Manish Sharma, Odisha Television head technical and engineering Sukanta Rana, Hoichoi VP-content Anindo Banerjee and senior TV Journalist Bhupendra Chaubey.

    Explaining how they have been able to provide tech-based solutions to broadcasters across the globe, TVU Networks SVP solutions Jared Timmins said, “We have seen people getting on cloud technology as soon as possible during this crisis situation, and our mobile application TVU Anywhere has seen 500 per cent jump in usage.” TVU Networks provides IP-based live video solutions.

    “Unlike video call applications such as Skype and Zoom, our technology helps the broadcasters to achieve desired audio and video quality within the given internet bandwidth,” added Timmins. He also showed a presentation of their latest offerings of new technology and cleared the doubts of news and entertainment broadcasters who participated in the panel discussion.

    Majority of the broadcasters are forced to use all the available resources amid lockdown to create content for the viewers. In this context, Bijumohan R said, “We have been using remote technology before the pandemic too, but the current crisis has forced us to use video calling apps such as Skype and Zoom more frequently.”

    The news channel has reduced the workforce by two-third and has asked people to work from home or wherever  they are located. The remaining one-third workforce has been asked to come to the office.

    Echoing Bijumohan's views, Sharma said, “The technology that majority of news broadcasters are using today was already available and they have been using it now at an optimum level for content production.” ABP News Network was the first news broadcaster in India to use the very first model of TVU Networks.

    Sharma believes that bonded server technology is a life saviour during these testing times. He added, “All our reporters, guests, speakers have been using the TVU Anywhere mobile application to send live information and also access to this app is given to all our guests during a live debate or for their byte.”

    The news broadcaster organised its current edition of a summit called Shikhar Sammelan virtually with the help of the TVU Anywhere mobile apps and backpacks.

    Chaubey, who moved on from CNN-News18 a month ago, has since then been working on his digital channel. He said, “The era of normal ways of broadcasting has completely gone. All those old broadcasting technologies are behind us.” He adds, “Digital or Zoom summits are exactly the kind of platform you’re talking about and is the way forward in future.”

    News has been the TV content consumption driver during this Covid2019 period, as the Broadcast Audience Research Council (BARC) India and Nielsen India joint report states. news channels are the only ones successfully producing fresh content compared to other genres.

    In this regard, Pattanshetty, said, “Majority of GECs are showing repeat telecast of broadcasted shows unless they have some content in the bank.”

    Banerjee added, “Television has come to a standstill due to the Covid2019 scenario and repackaging of shows is the only way we are trying to survive. We are planning to come up with Live TV in our application; we have a huge library of over 200 films and series.”

    Rana explained how the channel has been creating a 1.5-hour show every day from home for one of their GEC channels. He says, “We have created a script and have asked the artists to record their part on the mobile phone and send to the broadcaster, which we edit and telecast it on our channel every afternoon.”

    The virtual panel discussion, appreciated by the panelists for its topicaliy and relevance, was watched by over 1000 people during a live stream on indiantelevision.com’s Facebook platform. It also received a resounding engagement on its Twitter handle.

  • Global streaming viewership skyrockets 57% in Q1 2020

    Global streaming viewership skyrockets 57% in Q1 2020

    MUMBAI: Streaming viewership saw rapid increase in the first quarter of the year with time spent up by 57 per cent globally year over year. On-demand content drove the lion’s share of this growth, as per a report from Conviva. Moreover, March proved a turning point in the acceleration of streaming, as stay-at-home orders rolled out in countries and regions around the world.

    “On demand content carried the lion’s share of growth, up 79 per cent and capturing 72 per cent share of viewing time in Q1, up from 63 per cent share in Q1 2019. Live programming grew more modestly, up just 19 per cent overall and lost market share to 28 per cent from 37 per cent the previous Q1,” the report said.

    Growth was led by Europe, up 70 per cent, and the Americas, up 57 per cent, while Asia and Africa saw 30 per cent and 25 per cent viewing growth respectively.

    The report also stated that as viewers stayed home in March, consumption habits shifted rapidly. In the span of a single month, comparing February 2020 to March 2020, overall time spent streaming grew a stunning 20 per cent with on demand viewing up 28 per cent.

    However, missed ad opportunities rose up to 26.9 per cent in Q1 as compared to Q4 of 2019 in the wake of Covid2019 pandemic. For 46.3 per cent of missed streaming ad opportunities, the most common issue was the lack of ad demand. While the report predicted that advertising will continue to be dampened by the evolving situation, it will return with fervor in 2021 and beyond. The advertising data included in the report is based on an analysis of 12.5 billion ad attempts in Q1.

  • Viviana Mall beats lockdown by entertaining people daily

    Viviana Mall beats lockdown by entertaining people daily

    MUMBAI: With the entire nation is in a state of lockdown, there is no denial of the fact that all leisure and entertainment activities have come to a full stop. In order to contain the spread of the coronavirus pandemic, all the malls, restaurants and other social gathering places have been shut.

    People have switched over to their smartphones and internet for their dose of entertainment. Another fact that has emerged is that due to the lack of any new content, people are faced with boredom. In order to fight this boredom, Viviana Mall has taken an effort to keep people entertained and engaged with exciting activities through social media.

    Keeping in mind the need of the hour, Viviana Mall has come up with a solution in order to entertain their patrons by conducting various activities on their official social media page.

    Daily, there are activities for people to look forward to. These are either in the form of entertainment or edutainment. The events include live music shows, online fitness sessions, sharing of health tips, quick-to-do recipes, art & craft video, etc. These events and activities are presented and accessible for the viewers by simply logging on to the Instagram page of the Mall. This helps in people remaining entertained so that they can #CelebrateEverydayAtHome.

    There you go with a brief on the exciting and entertaining activities being planned by the team Viviana Mall for the week –

    Monday- Art & Craft:

    Virtual art and craft classes for kids are held every week for them to bring out their creativity and imagination. Through Viviana Mall’s social media page, there are posts on easy art and craft videos to encourage the young artists. People can simply login to Viviana Mall’s Facebook or Instagram page and check out the videos and learn simple tricks and techniques. Few days ago, on27  April , artist Parthvi Kadam shared a few tricks that make painting easier and fun. This was not just limited to kids, but anyone who wanted to try out their hands at painting. Prior to that, Amit Parekh had taught how one can reuse paper and make paper flowers through simple techniques. A competition was also held wherein the kids were asked to share their best artwork.

    Tuesday- Tuesday Treats:

    ‘Tuesday Treats’ at Viviana Mall is a paradise for food-lovers. Food-lovers can avail great discounts and enjoy their delicious meal at great price. Since, the government has announced nationwide lockdown, Viviana Mall has given a spin to ‘Tuesday Treats’. The mall has been posting food recipes that do not require many ingredients or is hosting a live session with chefs. On April 28, a video on how to prepare banana pancakes was shared with people on Viviana Mall’s Instagram and Facebook handle. Chef Ananda Bhowmik detailed out the recipe to the netizens. Earlier in April, a soup recipe was shared by him and a contest was held wherein the audience were asked to submit pictures or videos of the breakfast dish they cooked during the lockdown along with the recipe. The idea behind ‘Tuesday Treats’ is to encourage people to explore their culinary skills. Everyone should utilise the lockdown to learn new skills. Beginners who want to try out their hands at cooking can make full use of this opportunity. Under ‘Tuesday Treats’, Viviana Mall will be posting healthy food recipes every Tuesday, for people to follow easily. The recipe video will be posted on Viviana Mall’s official Instagram and Facebook handle so that you do not miss the recipe and can watch it anytime you like.

    Wednesday- International Dance Day:

    As the name suggests, this campaign has been curated for Women, to celebrate their spirit, uniqueness and talent. The campaign hosts various fun activities for ladies, from makeup sessions, to fitness, to cooking, among various others. Prior to the lockdown, the mall provides a platform for all the women who have talent hidden in them so that they can get a chance to showcase it. Now, Viviana Mall has only changed the platform from being inside the mall to online. The concept remains the same. On Instagram, Viviana Mall is hosting live sessions for you not to miss out on entertainment and fun. Last week Suraj Gupta hosted an energetic Zumba session for ladies to keep them all charged up during this lockdown phase. On the occasion of International Dance Day, the mall  to hosted a live dance session on their Instagram handle to encourage people to put on their dancing shoes and start grooving.

    Thursday:

    Viviana Mall has been sharing ideas where they suggest to the audience how one can unwind themselves after a hectic day by applying a refreshing ubtan facemask. One can also start reading books or tune in to music to fight boredom. Another great idea is to try your hands at calligraphy, which is relaxing and the end result is truly worth all your time and effort. For beginners who want to learn calligraphy, they can always start with tutorial videos available online.

    Friday – Good Ol’ Fridays:

    An initiative by the International Advertising Association – India Chapter in association with Viviana Mall and Rotary Club District 3141 has been organizing Good Ol’ Fridays to encourage youth to spend quality time with their grandparents by doing various activities and creating memories to be cherished for a lifetime. The purpose of the initiative was to rekindle the bond between Grandparents and Grandchildren and help them spend more time making beautiful memories that will last a lifetime. Good Ol’ Fridays is an initiative to bridge the generational gap between grandparents and grandchildren and create happy moments by spending quality time with each other. The initiative encourages them to spend quality time with each other through thoughtful activities every Friday. ‘Celebrate Everyday’ as a part of Viviana Mall’s motto, it has taken a step in curating activities, and programs which revolves around children and their Grandparents.

    Saturday- V4 Live Music session:

    One of Viviana Mall’s intellectual properties is V4 Music. Every Saturday, the mall organizes a live music event at its premises. Owing to the lockdown, this event has moved based from the premises of the mall to their Instagram handle. In the recent past, artists such as Arjun Kanungo, Indian Idol 11 finalists Azmat Hussain, Rohit Raut, Jannabi Das, Kaivalya Kejkar and Sunny, Bombay Raja, Danish, MCAltaf (of Gully Boy fame) and many more have performed at the live. People are looking for newer forms of entertainment and content. Understanding the need for people to get entertained through live performances, Viviana Mall has brought the performances online through their Instagram page. Now, one can get their weekend dose of live music on finger-tips. During the last few weeks, Shrey Jadhav, Bryan Rodrigues and Vernon Noronha had performed a live Instagram session wherein they took requests from the viewers. Lately on the Saturday, (2 May) evening, the mall hosted a live session with Rushi Brahmbhatt.

    Sunday – Live Fitness Session:

    Staying indoors has cut us off from our regular exercise regimen. We want all of you to remain fit and not to lower your stamina and immunity to fight the dreaded disease. Hence, the initiative to bring fitness sessions to your home via Instagram.Every Sunday, Dr Sudarshan Singh has been hosting live fitness sessions for Viviana Mall’s Instagram followers. He shares tips and tricks to remain fit while remaining indoors. Past weekend, Viviana Mall hosted its live session with fitness trainer Unnati Shah who took over Viviana Mall Instagram’s handle and taught the audience some easy home exercises and sharing some fitness tips with the audience that they can perform. This Instagram session was held on Sunday, 3 May at 07:00PM.