Tag: covid2019

  • Lung health in the times of Covid2019

    Lung health in the times of Covid2019

    Covid2019 has been majorly classified as a virus that harms the respiratory system, and like other respiratory syndromes, places moderate strain on the lungs. Our lungs processes and helps in the distribution of oxygen in the body which is essential to sustain life. It is therefore extremely important to ensure lung health, especially during these times, in order to be able to put up a fight against the infection that mostly takes the respiratory route to enter the person. Recovery from any infectious disease relies a lot on an individual’s immunity system and by far, Covid2019 has certainly put our abilities to test.

    Covid2019, the disease caused by coronavirus can cause lung complications like pneumonia, acute respiratory distress, and in some fatal cases, total collapse of the lungs. In case of pneumonia caused by this virus, the air sacs in the lungs are filled with fluid and the valves of the lungs get inflamed, leading to breathing difficulties accompanied by coughing. While most people recover from pneumonia without any lasting lung damage, this particular virus may cause breathing difficulties that take longer to withdraw completely.

    In cases of acute respiratory diseases, as the pneumonia progresses, more of the air sacs fill up with fluid, leaking from the blood vessels in the lungs. This eventually results in severe shortness of breath that may lead to acute respiratory problems.

    Such levels of infection happen, in most cases, to people with pre-existing co-morbid conditions. These conditions could be uncontrolled blood sugar in a diabetic patient, uncontrolled blood pressure in a hypertensive patient, uncontrolled cholesterol in a cholesterol patient and uncontrolled thyroid in a thyroid patient. While these four conditions may not be related directly to lung damage, they play a huge role in reducing the overall immunity of a patient.

    People with pre-existing lung ailments like breathing irregularities, wheezing, asthma or bronchitis are also at a risk for Covid2019 because there are underlying causes to it. People are allergic to pollen, fine dust particles, and even some proteins that cause such difficulties. The simple solution is for such people to stay away from these to maintain their lung health. Such people are also prescribed inhalers and medicines to be taken regularly, irrespective of a virus attack. As long as they keep their immunity strong, they are at no higher risk of contracting the coronavirus.

    Measures to keep lungs healthy

    Two functions determine over all lung health – Lung capacity, which is the extent to which lungs can expand. This comes from genetics. The second is, Lung function, which is the processing of oxygen and distribution to the body. This function grows till the age of 25, after which it gradually reduces. Improving lung function should be the primary aim and this can be achieved by exercises.

    Physical Exercise

    A minimum of 30 minutes for adults and 60 minutes for children every day is imperative to keep any lung distress at bay. Physical exercise allows us to take deeper breaths than usual, expand and contract the lung inner valves and ensures optimum oxygen saturation levels, to ensure healthy lung functions. It also keeps a check on the haemoglobin and RBC level in the blood to ensure unrestricted flow to and from the lungs.

    Running, brisk walking, cycling, swimming are all good examples of suggested physical exercises. Aerobics help in removing carbon dioxide from the blood while strength training helps strengthen the thoracic muscles and core strength, which are important for breathing. Strengthening these muscles can greatly help a person affected by Covid2019. Substituting these with gentler forms of exercise like Yoga is not advisable. These exercises must be performed out in the open air, as opposed to a confined room with air-conditioning.

    For older people or for individuals with physical limitations, deep breathing exercises are recommended. They must take deep breaths every hour. This helps in mobilising unused parts of the lungs.

    Eating right

    It has been ascertained that people with underlying conditions like diabetes and obesity seem to fair worse when faced with Covid2019 infection. This could be due to chronic inflammation which influences the body on releasing inflammatory proteins called cytokines. These cause short term inflammation which can help heal the body. However, chronic inflammation throughout the body can trigger a reverse, overreactive immune response that can cause organ damage. These are also responsible for severe lung damage and death in Covid2019 patients.

    The best way to reduce chronic inflammation is to ensure proper nutrition, particularly with foods high in antioxidants like fruits and vegetables. Bananas, apples, tomatoes and grapes are all rich in natural antioxidants and can reduce inflammation over time. Foods rich in Vitamin D and Omega-3 fatty acids, found in salmon help in boosting the immune system to prepare for any virus attacks.

    Kicking the butt

    Over the last few years, lifestyle has not just changed for good, it has also changed for the worse. One of the worst ‘lifestyle change’ is smoking. Smokers are more at risk from developing Covid2019 complications and there cannot be a more opportune time to get rid of this habit. Smoking is linked to inflammation and lowering of the immune function in the lung’s airways. This can increase the likelihood of complications if exposed to Covid2019. It destroys lung tissue, narrows air passages, and is a major cause of cancer, chronic bronchitis, and emphysema, among other intense ailments.

    Medical experts can see remarkable difference in the lungs as early as 12 hours from the time of quitting, when the blood pressure returns to normal. In a week to ten days after quitting, lung function returns to normal when the individual can take deep breaths without coughing. In five years, the risk of heart attacks becomes equivalent to that of a non-smoker.

    For patients with lung damage, treatment is a factor that plays an important role and recovery depends on how quickly they are diagnosed and treated, which can also reduce lung damage considerably. While timely treatment is important, one must practice good habits to ensure healthy lungs in the first place. Proper nutrition, good exercise, and hydration can go a long way in helping people avoid complications.

    (The author is Medlife e-pharmacy director. The views expressed are his own and Indiantelevision.com may not subscribe to them)

  • Brands show human side amidst Covid2019 crisis

    Brands show human side amidst Covid2019 crisis

    NEW DELHI: While the Covid2019 pandemic came out as probably the most devastating blow to the business world as well as to the society, it also brought forth a number of heartening stories of human kindness and support. Be it the on-ground coverage that several news reporters are doing or the warm hospitality that the hospital staff and police personnel are showing, or the exceptional support that several social workers and famous personalities have extended to the underprivileged, we saw humanity raising its head high on many occasions. Indiantelevision.com had also covered how the pandemic even brought brands and agency partners  closer. 

    Not just that, many brands rose above their usual business and indulged in great deeds of public service too. Be it ACC Trust spending close to Rs five crore to help the migrant labours and villagers around ACC Cement’s factories or Relaxo and Metro Shoes donating footwear to the large exodus of migrant workers fleeing to home on feet, there have been ample examples of brands extending a helping hand in time of this unprecedented crisis. 

    Speaking about the varied initiatives that Metro Shoes has taken to support the community, VP–marketing and e-commerce Alisha Malik told Indiantelevision.com, “The pandemic brought the country and the economy to a staggering halt. While it impacted each one of us, the migrant workers were the most affected. Their struggle to meet their basic needs of food, shelter, financial security and reach their homeland was heart-wrenching. We felt that it was important for us to do our bit to support them in the time of crisis and that is how we came up with the Metro Cares Initiative.”

    Under the initiative, the brand provided ration kits to daily wagers with the help of Salaam Bombay Foundation and footwear to all those in need on their journey back home with the help of United Way of Mumbai and the Rotary Club. PPE kits to hospitals and masks to policemen were also provided with the help of United Way of Mumbai. 

    Sanitary napkin brand Pro-ease from the house of RSPL distributed over 10 lakh sanitary pads to frontline warriors managing the crisis. 

    RSPL director Rohit Gyanchandani shared, “We came across a few news reports and on-ground stories of how sanitary napkins were in short supply and women were facing difficulties due to that. Coupled with that we were also witnessing a phenomenal selfless service from corona warriors of both genders. When we put these two stories together, we as a team wanted to do our bit and came up with the idea of distributing 10 lac pads to women corona warriors free of cost as a small token of appreciation from Pro-ease.” 

    He added, “In times like these when the whole nation is going through a crisis, I think it’s imperative for everyone to do whatever little they can to help in whichever way possible. Whether you are a citizen or a brand, the fact remains that you ought to do the things you can, to make a difference for the better.”

    The brand also launched a powerful campaign #RoktiHoonRuktiNahin created by ADK Fortune to salute these female superheroes.

    ADK Fortune VP and ECD Nakul Sharma shared his experience of working on the campaign by saying, “The experience was first of all very humbling. Because the gravity of the fight put up by corona frontline warriors, especially women suddenly hit us in the face.” 

    Congratulating the brand on taking up this great initiative, he added, “Pro-ease had a solid proposition and decided to be a doer and not just a talker – which frankly makes all the difference in these times. These initiatives give clients a chance to show their human side as well. This epidemic is a time like no other and frankly keeping quiet is not an option. People want to know and hear from their brands and expect them to have a human point of view.” 

    Malik also highlighted that it is very important for brands to participate in supporting the community in difficult times as she said, “As important as CSR is for the community, it is equally valuable for a company. It is important for brands to stand up for causes that matter. In fact, in such times, it is important that each one of us takes a step towards helping all those in need. We are glad that we had access to resources that could help the migrant workers in their journey back home.” 

  • Minor changes in Across Genres lists as GECs continue to lose ratings

    Minor changes in Across Genres lists as GECs continue to lose ratings

    BENGALURU: Overall television consumption increased slightly in Week 22 of 2020 (Saturday, 30 May 2020 to Friday, 5 June 2020, week or period under review) according to Broadcast Audience Research Council of India (BARC) data as compared to the previous week (Week 21 of 2020). BARC data reveals that TV consumption in terms of weekly impressions increased to 16.4 billion during the week under review from 16.3 billion in the previous week. However, on analysis of BARC data for top 10 or top 5 channels of various genres/languages in the public domain, it seems that GECs’ continued to lose viewership, if not the GEC genre across languages, then at least the top 5 or 10 GEC channels of most languages had lower consumption in Week 22 of 2020 as compared to  Week 21. The top 10 Hindi GECs’ on all platforms, on the Pay and Free Platforms as well as in Urban and Rural India had lower weekly impressions in Week 22 of 2020 as compared to the preceding week. The Top 5 Hindi Movies channels in Urban and Rural India saw viewership increase slightly, as did Hindi Movies on the Pay platform. The Top 5 Hindi Movies channels on the Free Platform saw a dip in viewership during the week under review as compared to the previous week.

    News channels and movies channels seemed to be the biggest gainers, and of course, in the case of the Top 5 Kannada channels for which production of new content had begun on June 1, 2020 also gained viewership. It must be noted that the Top 5 News Channels ofthree South Indian languages -Kannada, Malayalam and Telugu had lower weekly impressions in Week 22 of 2020 as compared to the previous week. Hindi and English News channels along with Assamese, Bangla, Oriya and Tamil News channels garnered higher weekly impressions in Week 22 of 2020 as compared to the previous week. The 2 Hindi Business News channels saw a 25 percent increase in weekly impressions in Week 22 as compared to Week 21 of 2020, while the 3 English Business News channels which have a lower consumption than the 2 Hindi Business News channels saw Weekly Impressions in Week 22 decline 17 percent as compared to Week 21 of 2020.

    Please refer to the figure below:

    Top 10 Channels on All Platforms Across Genres

    The combined weekly impressions of the Top 10 Channels on All Platforms Across Genres declined by 2.9 percent in Week 22 of 2020 as compared to the previous week. All of the ten channels in the list were the same as in the previous week with some changes in the rankings.

    One of the most significant changes was the Sun TV Network’s flagship Tamil GEC Sun TV slipping to third place with an 8.2 percent decline in weekly impressions in Week 22 of 2020 from rank 2 in the previous week. Despite a 2.5 percent decline in weekly ratings from the previous week, Star India’s flagship Hindi GEC Star Plus replaced Sun TV at second rank in Week 22 of 2020.

    BARC’s weekly list of Top 10 Channels on All Platforms Across Genres comprised of four Hindi GECs’, three Hindi Movies channels and one channel each from the Kids, Tamil and Telugu genres. From the networks’ perspective, there were three channels from Star India, two channels each from Sony Pictures Network India (SPN) and Zee Entertainment Enterprises Limited (Zeel) and one channel each from, Enterr 10 Television, the Sun Tv Network, Viacom18.  While Dangal is available on both the pay TV and FTA platforms, Zeel’s acquired Hindi GEC Big Magic is FTA. The other eight channels were Pay TV. It must be noted that Dangal, Sony SAB and Zee Cinemagarnered higher weekly impressions in Week 22 of 2020 than in week 21, despite the lower combined ratings of the Top 10 channels in the list.
    Please refer to the figure below:

    Top 10 Pay Channels Across Genres

    The combined weekly impressions of the Top 10 Pay Channels Across Genres declined 3.4 percent in Week 22 of 2020 as compared to the previous week. Nine of the ten channels in the list in the week under review were the same as in Week 21 of 2020 with some changes in the ranks. One channel – Viacom18’s flagship Hindi GEC Colors exited BARC’s Top 10 Pay Channels Across Genres list in Week 22 of 2020 an was replaced by Star India’s Hindi GEC Star Utsav at tenth place.

    There were three channels each from the Hindi GECs’ and Hindi Movies genres, two Telugu channels and one channel each from the Kids and Tamil genres in BARC’s weekly list of Top 10 Pay Channels Across Genres in week 19 of 2020.  There were four channels from Star India, two channels each from SPN and the Sun Tv Network and one channel each from Viacom18 and Zeel in the list. While 8 of the channels in the list in Week 22 of 2020 from the previous week’s list had lower weekly impressions, Zeel’s Hindi Movies channels Zee Cinema had higher weekly impressions in the week under review as compared to the previous week.

    Please refer to the chart below:

    Top 10 Free Channels on Across Genres

    BARC’s weekly list of Top 10 Free Channels Across Genres shows that the combined weekly impressions of the top 10 channels in Week 22 of 2020 were 4.3 percent lower than in Week 21. Nine of the 10 channels in the list in Week 22 of 2020 were the same as in week 21 with some shuffling in the ranks.Zeel’s Youth channels Zing exited the list in Week 22 of 2020 and was replaced by Viacom18’ Hindi Movies channel Rishtey Cineplex.

    There were four channels from the Hindi Movies genre and three channels each from the Bhojpuri and Hindi GEC genresin BARC’s weekly list of Top 10 Free Channels Across Genres for Week 22 of 2020, There were three channels each from Zeel and Enterr 10 Television, two channels from B4U Network and one channel each from the pubcaster network Doordarshan or DD  and Viacom18 during the period under review.

    Please refer to the chart below:


     

  • Parle-G records highest-ever sales during Covid2019 lockdown

    Parle-G records highest-ever sales during Covid2019 lockdown

    NEW DELHI: Popular Indian biscuit brand, Parle-G, has recorded its best sales in eight decades during the lockdown period.

    As per media reports, Parle Products category head Mayank Shah said, “We’ve grown our overall market share by nearly five per cent, out of which, 80-90 per cent of this growth has come from Parle-G sales. This is unprecedented.”

    Parle-G's Rs 5-pack biscuits came in handy for many migrants who walked back home. Even during this difficult time, when all major factories were closed and supply chain was hampered, Parle Products was swift to resume operations to reach maximum sales.

    The company also restocked its distribution channels within a week to ensure the availability of the product during the lockdown.

    Its’ been over 80 years since Parle-G was first introduced in India and it has over 130 factories across the country out of which 120 are continuously producing units.

    Here’s how netizens celebrated the news on Twitter.

  • PhonePe launches domestic trip insurance with ICICI Lombard

    PhonePe launches domestic trip insurance with ICICI Lombard

    MUMBAI: With the lockdown ending and domestic travel gradually starting across  the country, PhonePe has announced the launch of a comprehensive, industry-first domestic multi-trip insurance cover in a strategic partnership with ICICI Lombard. This product, exclusively available for PhonePe users, provides one of the most affordable annual insurance covers for unlimited trips. This unique solution takes a leap forward from traditional travel insurance removing the need to insure every trip separately and will benefit both business and leisure travellers. The new launch enables a stress-free travel experience for customers by covering risks associated with all modes of travel within the country (road, rail and air within the country) right from the time a customer leaves home till the time he/she returns.

    For domestic travellers who may be worried about stepping out during the Covid2019 pandemic, this unique, all-in-one insurance product offers a comprehensive bouquet of benefits that cover losses arising from trip cancellations, home burglary while travelling, missed connecting flights, lost baggage and more. The product also caters to the needs of customers who prefer buying domestic travel insurance every time they book a ticket or a cab. With 365-day protection at just Rs 499, this is the most cost-effective and hassle-free cover that cuts across all modes of transport.

    For air travellers specifically, there is a unique feature of trip cancellation due to hospitalisation and up to Rs 1000 pay out for trip cancellation due to government lockdown. In addition to this, it also provides cover against death or hospitalisation due to an accident during the journey with a sum assured of Rs 5 lakh. PhonePe now offers customers a complete travel insurance product portfolio with both international and domestic travel insurance catering to the needs of all kinds of travellers.

    PhonePe VP and head of insurance Gunjan Ghai said, “This product reflects PhonePe’s philosophy of finding time and context-relevant products for its customers.  We are excited to launch this unique and industry-first insurance cover for domestic travellers. The product offers cover for all modes of transport for unlimited trips in a year while also providing very relevant features in the current unlocking 1.0 scenario. We believe this solution will provide policyholders peace of mind so that they can focus on enjoying their travel without any worry. We remain deeply committed to  making insurance affordable, simple and accessible for over 200 million PhonePe users.”

    ICICI Lombard General Insurance executive director Sanjeev Mantri said, “We are delighted to associate with PhonePe for this ‘first of its kind’ travel insurance offering. At ICICI Lombard, our focus is to support our customers in their hour of need, thereby demonstrating our brand ethos of Nibhaye Vaade. As we get back to normal life amid social distancing, this product will surely benefit a large number of travelers, safeguarding them from any unforeseen circumstances. Further, the multi-trip, multi-mode makes this solution a convenient, cost-effective and extremely appealing proposition for the frequent traveler.”

    PhonePe users can purchase the domestic multi-trip insurance policy under the “My Money” section on the PhonePe app. The policy purchase process takes less than two minutes and customers will be issued their policy documents instantly on the PhonePe app.

  • INOX revenue up by 12% in FY2020 despite Covid2019 impact

    INOX revenue up by 12% in FY2020 despite Covid2019 impact

    MUMBAI: INOX Leisure Ltd reported financials for the fourth quarter and the financial year ending 31 March 2020. While Covid2019 eroded the last quarter, the company claims to have made a substantial increase in its yearly performance.

    EBITDA for Q4 2020 stands at Rs 40 crore, quarterly loss after tax was at Rs 2 crore. Total revenue for Q4 is Rs 376 crore.

    On the other hand, for FY2020, it saw revenue up by 12 per cent to Rs 1915 crore, EBIDTA growth by seven per cent to touch Rs 347 crore, PAT growth at six per cent to hit Rs 141 crore. Additionally, the company release says that it saw a footfall of 66 million this year. The spend per head showed eight per cent growth annually and stood at Rs 80.

    The Covid2019 pandemic impacted its ad revenue. The recessionary slowdown and Covid-induced fear psychosis towards the end of the FY led to a flat trajectory with just one per cent growth, said the company.

    INOX Group director Siddharth Jain said, “Despite the advent of Covid2019, we managed to continue our uninterrupted streak of revenue growth. The advent of Covid2019 has left a serious mark on our fourth quarter performance and will remain a cause of concern in the subsequent months as well. With a clear priority on safety and well-being of our guests as well as our employees, we are preparing ourselves with the wherewithal which would help us see through this phase. Our SOPs have been tailored to offer a safe, reliable and a seamless movie watching experience once we resume operations. We are confident that the signature INOX experience, which has become synonymous to movie watching in our country, will remain intact, and will continue to delight our patrons on the other side of Covid2019. We are banking on our inherent passion and our robust balance sheet, which would help us emerge stronger and faster from this pandemic situation and deliver a remarkable turnaround, delighting all our stakeholders.” 

    *Excludes impact of Ind AS 116

  • Covid2019 pushes PVR to take one-time write off of perishable inventory worth Rs 183 lakh

    Covid2019 pushes PVR to take one-time write off of perishable inventory worth Rs 183 lakh

    MUMBAI: PVR Ltd, on Monday, announced its audited standalone and consolidated financial results for the fourth quarter.  Consolidated revenues for the quarter stood at Rs 662 crore witnessing a 22 per cent drop compared to corresponding period of last year due to outbreak of Covid2019 in the last month of the quarter. 

    “Since all the cinemas are shut, company is not generating any revenue from operations while we continue to incur committed cash outflows, including employee salary pay-outs, overheads as well as payments for older working capital. This has had and will continue to have significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy,” it said in an investor presentation.

    While PVR started closing its screens beginning 11 March, its revenue and cash flow generation may be impeded further once operations are allowed to reopen as cinemas may not be able to operate at normal capacity utilisation due implementation of social distancing measures as well as health concerns that the patrons may have. Talking about financial impact, it mentioned that it has taken one-time write off of perishable inventory of Rs 183 lakh in March, on account of spoilage due to closure of cinemas pursuant to Covid2019. 

    The company is taking decisive actions to mitigate the adverse impact of Covid2019 by implementing cost reduction strategies, enhancing liquidity and cash-flows management. It has stated that it has cut salary across various levels and laid off employees. 

    “As on 31 March 2020, company had almost Rs 316 crore in liquid assets. Further, company is considering steps to further augment its liquidity position through fresh borrowings and equity issuance. With respect of the same, the board of directors of the company has given an in-principle approval for a rights issue for an amount of upto Rs 300 crore as “confidence capital” to shore up capital base,” it added in a statement. 

    It reported a consolidated net loss of Rs 74.61 crore for the fourth quarter while it had posted a net profit of Rs 46.75 crore in the January-March quarter a year ago. 

  • Akshay Kumar urges working with precautions in govt’s new Covid2019 messaging

    Akshay Kumar urges working with precautions in govt’s new Covid2019 messaging

    MUMBAI: Last week, the union ministry of health and family welfare reached out to filmmaker R Balki to produce a public service message for the novel SarsCov2 virus. The film featured Akshay Kumar, explaining that the virus is here to stay for a while and since we can’t stop working for a longer period it’s time to resume work and lives again, but wearing a mask is necessary as it prevents us and others from the disease. In the one minute and 30 second-long video, he consistently urges people to take all precautions before stepping out while ensuring safety.

    In the last three months, the government announced several rounds of lockdown, and to make people aware about the disease, it relied on the digital medium and full-page ads on national dailies. It even launched a caller tune for Covid2019 awareness alert and used radio extensively. But there was no specific campaign released by the government officials at that time.

    The film’s timing coincides with Unlock 1.0 with new guidelines to restart the economy in a phased manner.
    The advertisement soon became the talk of the town on social media platforms. Many people praised the ad and applauded the message but a certain section of the society condemned the timing of the ad, owing to the drastically rising cases in the metropolitan cities.

    In the ad, Kumar is seen in an avatar of a village man, stepping out of home after the lockdown to start work again, but stopped by an elderly neighbour advising not to go out and remain at home as it’s still risky. Kumar then explains the reasons why work cannot be stopped and shared the vision to wear a mask and take precautionary measures to deal with the pandemic. Towards the end of the film, the elderly man accompanies him to work.

    TRA founder and CEO N Chandramouli says, “An actor and a director who have been assigned an advertisement brief by the government, may have control on the creative rendition of the ad, but will not have much say on the messaging. Akshay has done several government ads before this on promoting agricultural schemes, road safety programs, among others, so promoting a government-related cause is not new to him. Whether it is right to ask people to start working with precautions or not, is a divided opinion.”

    He adds, “Akshay is also no stranger to controversy and criticism, right from the #BoycottNirma campaign after his depiction of a Maratha warrior in a Nirma ad, to his Canadian citizenship, so this one is just one more added to the list.”

    Samsika Marketing Consultants founder, chairman and MD Jagdeep Kapoor opines, “Ads of this nature are of an educative quality. They are highly beneficial, though boring. This ad has been made with an attempt to make it interesting with the celebrity and style and light sense of humour. Public service ads are helpful because they are like a lighthouse in turbulent times. They are a guiding light and a glimmer of hope in difficult times and viewed seriously. Such ads usually work due to relevance and the social context.”

    In the past, as well, the government has used public service messaging as a key tool to aware people and reassure them. Take the example of ‘Do Boond Zindagi ki’ campaign by Amitabh Bachchan. The campaign saw massive support from the audience and encouraged people’s participation in eradicating polio from India. There are many such campaigns released by the health ministry over the years, be it HIV AIDS, tuberculosis or dengue and other many diseases.
    This showcases that public service ads serve a purpose in mitigating the myths surrounded or to propagate a clear message to the audience and when such campaigns have famous superstars, the message spreads quickly and people actually follow it.

    However, this time things are different. The government has decided to start working again because the the economy has come crashing and it’s important to return to normalcy with effective measures.

  • Fraazo partners with Swiggy, Zomato, Dunzo

    Fraazo partners with Swiggy, Zomato, Dunzo

    MUMBAI: To service an outpouring of orders for essentials during the Covid2019 lockdown,  Fraazo, a Mumbai-based consumer agri-tech brand is providing doorstep-delivery of farm-fresh fruits and vegetables. Fraazo has partnered with leading hyperlocal platforms viz. Swiggy, Zomato, and Dunzo to expand its footprint to provide quality, hygienic fruits and vegetables to every household.

    The Covid2019 pandemic has struck fear in the heart of people who are wary of venturing out of their homes.  There has been an overall increase in customer demand for online delivery of groceries and essentials, and Fraazo has launched innovative service models with a focus on hygienic and quality foods while performing contactless delivery across societies. The brand is currently witnessing heightened interest for their services from people in areas like Powai, Chandivali, Andheri (West), and Andheri (East) in Mumbai and Margarpatta, Hinjewadi, and Vishal Nagar in Pune. With its teams burning the midnight oil to provide express delivery of quality fresh vegetables and fruits. Fraazo stands apart from the competition.

    Fraazo sources farm-fresh vegetables and fruits directly from over 500 farmers bypassing the traditional chain to minimize handling helping maintain quality and hygiene, and with their pocket-friendly prices and customer convenience boosting sales significantly over the last two months. The pandemic has helped Fraazo accelerate their offerings at a faster pace from the 200 orders per day earlier to almost 1,500 orders a day.

    Fraazo co-founder and CEO Atul Kumar said, “In such unprecedented times, we are striving to ensure continuity in the supply of hygienic and fresh quality of fruits and vegetables to our consumers. In our efforts to ensure the same, we have partnered with Hyperlocal platforms for smooth, and safe delivery of our products across major cities in Maharashtra, providing accessibility and convenience to our consumers.”

    Kumar further added, “We are highly obliged to our customers for their trust in our services and we’re focused on ensuring safety measures as our top priority for both our employees and the consumers during this pandemic. We also want to appreciate our Hyperlocal partners for standing up for the citizens in this situation. Seeing the current situation, we all need to work together to help our country fight with the pandemic.”

  • Paytm expands ‘postpaid’ services to kiranas, other internet apps

    Paytm expands ‘postpaid’ services to kiranas, other internet apps

    MUMBAI: Paytm has announced a significant expansion of 'Paytm Postpaid' to a large set of payment use-cases. This service can now be availed to buy groceries, milk and other home essentials from neighbourhood kirana stores and also at popular retail destinations such as Reliance Fresh, Haldiram, Apollo Pharmacy, Croma, Shoppers Stop among others. Additionally, it has also been extended to various bill payments facilities available on Paytm, shopping on Paytm Mall, and online payments at internet apps such as Domino's, Tata Sky, Pepperfry, HungerBox, Patanjali, Spencer's among others. This service comes as a great relief to Paytm users during the ongoing lockdown, as the increased credit limit and a large set of use-cases will eliminate the need to withdraw cash for meeting monthly household expenses.

    Paytm Postpaid is offered in partnership with two leading NBFCs with an instant credit line for various payments to Paytm app users. Seeing an increasing demand for consumer credit during the ongoing pandemic, the company has increased this credit limit up to Rs 100,000 of monthly spends to enable payment for large items such as furniture and consumer electronics among others. Initially, select users will be shown a Postpaid icon in the Financial Services Section to avail Paytm Postpaid post completion of their online KYC with partner NBFC. The bill repayment can be done by the seventh of each month or earlier. Paytm Postpaid offers a passbook to analyze monthly spends to plan everyday expenses.

    The company has introduced three variants of Postpaid viz Lite, Delite and Elite which will be offered based on partner NBFC's assessment. While Postpaid Lite comes with limits up to Rs 20,000 and a convenience charge which will be added to the monthly bill, the Delite and Elite offer credit limits from Rs 20,000 to Rs 1,00,000 in monthly spends with no convenience charges. Postpaid Lite has been designed so that users without excellent credit score are also able to avail the convenience and benefits of this service. However, there is no cost associated with activating and keeping Paytm Postpaid or any of its variants.

    Paytm president Amit Nayyar said, "Paytm Postpaid is our mission to provide access to credit to every Paytm user. During this ongoing pandemic, it becomes more important for us to stand by fellow Indians and give them the power to buy on credit when required. We are excited to expand this service for payments at kirana and online stores that play an important role in the whole neighbourhood and online shopping experience. We will keep expanding the offering to include more and more Paytm users."