ITV

Tag: Covid2019 pandemic

  • EUME teams up with CSK and RCB as official mask partner

    EUME teams up with CSK and RCB as official mask partner

    NEW DELHI:  Chennai Super Kings and Royal Challengers Bangalore have partnered with popular lifestyle brand EUME as their official mask partner for the upcoming 2020 Indian Premier League (IPL) season. The association will see CSK players and their support staff wear EUME masks.  A well-known brand for its worldwide patented massager backpack, EUME launched a wide range of high-grade masks in the wake of the Covid2019 pandemic.

    The lifestyle brand teamed up with the two leading IPL teams to keep their cricketers safe during IPL-13 to be played in the UAE between 19 September and 10 November. The brand has also unveiled special edition masks for CSK and RCB fans, similar to the ones worn by their players. The masks are available on all leading e-commerce platforms and EUME’s website.

    EUME founder & director Naina Parekh said, “We are extremely honored to have inked this historic association with MS Dhoni-led Chennai Super Kings. We are delighted that our masks shall play a pivotal role in keeping the teams safe during the pandemic while significantly contributing to the sporting community. Our masks are armed with 4 ply shields that make it pollution, dust, and bacteria-resistant while also keeping it easy to wear for outdoor activities.”

    The IPL is the one of most-watched sporting events in the country. Cricket fans across the globe will again tune in to this year’s edition of the most popular T20 league in the world.

    “It’s essential to wear a high-grade mask during the pandemic. EUME’s advanced technology keeps you safe and their aesthetically designed masks are easy to wear during outdoor activities,” CSK CEO KS Viswanathan said.

  • Clear payments to workers till March, I&B ministry tells broadcasters, producers

    Clear payments to workers till March, I&B ministry tells broadcasters, producers

    MUMBAI: The ministry of information and broadcasting has urged the broadcasters and producers of TV serials to take a compassionate view of workers who have been hit by the Covid2019 pandemic. The ministry has urged them to ensure that all payments due to them up to March 2020 are cleared at the earliest, because this “will be of immense relief to them and their families.”

    The ministry has informed that the bureau of outreach and communication (BOC) is working on a war footing for liquidating the pendency of advertisement bills due to the media industry so as to help the broadcasting sector that has been reeling under the Covid2019 pandemic, said a ministry notification.  

    According to a ministry notification, the pandemic has led to financial downturn for a large number of sectors of the economy, including the broadcasting industry. The information and broadcasting minister recently discussed the problems of the broadcasting sector with the major stakeholders. And the BOC is trying to clear the pendency of advertisement bills.

    “However, equally important is the livelihoods of the employees (and their families) who are working in this sector, including a large number of modestly paid TV artists engaged for production of various TV serials. While services of such persons were taken, some of them may not have received their remuneration. While appreciating concerns of the broadcasting sector, the imminent need to give remuneration to them cannot be lost sight of,” said the notification.

    Copies of the notification have been sent to various industry associations such as the News Broadcasters Association, the Indian Broadcasting Foundation, Association of Regional Television Broadcasters of India, and Producers Guild of India.

  • BBC Four intends to become global subscription service

    BBC Four intends to become global subscription service

    MUMBAI: The BBC is mulling over transforming BBC Four into a global subscription service in view of the ongoing economic adversity caused by the Covid2019 pandemic.

    “Outside the UK, we are exploring potential commercial opportunities for BBC Four to become a new global subscription service that takes our strengths in specialist factual to the world stage,” says the 76-page BBC annual plan 2020/21 released on Wednesday.

    Signed by chairman David Clementi and director-general Tony Hall, the document says that BBC Four will focus on bringing together collections of the most distinctive content from the BBC’s rich archive. “Arts will continue to be a centrepiece of Four as we carry on showcasing Culture in Quarantine through this period.”

    BBC Four intends to broadcast at least 60 hours of factual originated programmes (subject to the impact of Covid2019 on production delivery).

    Generational shift

    In news, BBC is making a generational shift in what news it covers and how it covers it by putting the audience at the heart of decisions. Its last major transformation in news was 25 years ago when the broadcaster introduced 24-hour rolling news and took the first steps in online news.

    “Today, audiences watch less broadcast news and rely more on online services, particularly on mobile. Reflecting this shift, we will move to a ‘story-led’ approach in news – putting the audience at the heart of decisions on what stories we cover and how we cover them. We will select stories not according to what is required for a specific programme, channel or platform, but instead with the needs of all our audiences and platforms in mind,” says the document.

    The idea is to maximise the value of the BBC’s news output by using the power of its portfolio to its fullest. “We want to serve audiences with compelling journalism that is engaging, useful and at a time and in a format of their choosing.”

    It stresses the need to discover new ways of “storytelling across our digital platforms, including iPlayer and Sounds, to connect with all audiences that use BBC content. We want our best journalism to travel further so that the quality, breadth and accuracy of BBC News can reach more people, more regularly, in more ways.”

    The document says that BBC’s new approach to digital storytelling will power the modernisation of the BBC News online offer and news app. Later this year the app will be completely refreshed and rebuilt from the ground up. This will focus on making it more useful and more used, aimed at the mobile generation under 35. “We build on our existing highly successful news app, but made better for a new generation with new ways of navigating in a mobile and always connected world. In an endless sea of mobile offers and user-friendly aggregators like Apple News and Facebook News, BBC News needs to be as intuitive and easy to use than other news providers, and to have a better editorial offer than anybody else. We want the app to be the best place to consume BBC news.”