ITV

Tag: Covid vaccination

  • Mukhtar Abbas Naqvi launches News18 Urdu’s vaccination campaign

    Mukhtar Abbas Naqvi launches News18 Urdu’s vaccination campaign

    Mumbai: There is a strong consensus across the world that the strongest defense that mankind has against the dreaded Coronavirus is vaccination. While many people have gone ahead with their vaccination, there are some who still harbor reservations. News18 Urdu has undertaken upon itself the task of reaching out to its viewers from across the country including the large Muslim community in the country and encouraging them to get vaccinated in large numbers.

    “This special month-long initiative ‘Zindagi Ka Yaqeen: Vaccine’ would aim to identify areas and communities where the rates of vaccination are low and focus its campaign on the same through case studies, on-ground stories, and use of influencers and community leaders. The campaign will attempt to bring multiple views and perspectives through a variety of content formats including debates, interviews, and special interactive shows. The campaign will also engage with healthcare experts and other key stakeholders to dispel any misconceptions regarding COVID vaccination and reassure viewers about the safety and necessity of the vaccine,” said the channel in a statement.

    The campaign was inaugurated by the union minister of minority affairs, Mukhtar Abbas Naqvi who appreciated the initiative and also stated that launching such a campaign was the need of the hour. He further appealed to the audience to get vaccinated and added that avoiding vaccination would put the people themselves at great risk. Also, many other influential people like the minority development minister of Maharashtra, Nawab Malik; MOS for minority welfare in the UP-government Mohsin Raza supported the initiative.

    Padmashri Dr Mohsin Wali and Dr Swati Maheshwari also participated in the campaign’s launch and highlighted the importance of vaccination urging the viewers to support the initiative and get their vaccination done.

    As the country’s leading Urdu channel, News18 Urdu understands its responsibility towards the communities and constituencies it serves. As a responsible media brand and part of the country’s biggest News Network, the channel believes that it is its solemn duty to work towards the welfare of its viewers. The campaign ‘Zindagi ka Yaqeen: Vaccine’ is a step in this direction.

    Viewers can tune in to News18 Urdu for more updates on this campaign.

  • TV9 Network partners with Bisleri Hand Purifiers for #HaathSafeRakho campaign

    TV9 Network partners with Bisleri Hand Purifiers for #HaathSafeRakho campaign

    Mumbai: As more people drop their guard against Coronavirus, there has never been a more apt time to reinforce the message of following Covid appropriate behaviour. With Indians throwing caution to the winds, Bisleri Hand Purifiers in partnership with TV9 Network has launched #HaathSafeRakho campaign to generate awareness around health and keeping hands safe before and after vaccination.

    Under this initiative, eleven specially designed vans will be visiting more than 450 vaccination centres across cities in 11 days starting 16 July.

    The campaign was kicked off with a virtual discussion forum with the participation of eminent doctors. Former union minister and Gautam Buddh Nagar MP Mahesh Sharma, who is also the CMD of Kailash Group of Hospitals, chairman of the Department of Nephrology at Sir Ganga Ram Hospital and Padma Shri awardee D S Rana, AIIMS professor, Community Medicine, Sanjay K Rai, and Bisleri International director, marketing & business development, Anjana Ghosh featured in the panel discussion.

    “There has been tremendous growth in the personal hygiene segment triggered by an increased consciousness on part of the consumers,” said Anjana Ghosh. “While the segment itself is poised for tremendous growth, we also learned through extensive research that the consumer desires a great smelling product that offers a moisturizing effect and not just germ protection. This laid the foundation for Bisleri Hand Purifiers that come with enhanced features to provide a unique experience. With its presence in Pan India markets, the new exciting range of hand purifiers spray will be available at grocery stores, kirana store, stationery shop, chemist store, paan shop, cosmetics, salons, standalone supermarkets, D-Mart, Reliance Fresh, Reliance smart, Jio- Mart, and at More Retail Limited as well as Bisleri website.”

    “As government’s vaccination drive picks up momentum, the need to maintain hand hygiene also needs to be given another impetus to prevent future waves,” said TV9 Network’s COO, Studio 9 (digital & broadcasting), Raktim Das. “With that as the objective, we are happy to partner with Bisleri Hand Purifiers to mount a campaign #HaathSafeRakho. We are hopeful that the campaign makes the point about maintaining Covid appropriate behaviour.”

    The on-ground campaign rolled out simultaneously across 11 cities – Delhi, Noida, Gurgaon, Mumbai, Thane, Navi Mumbai, Pune, Hyderabad, Bengaluru, Chennai, and Kolkata.

  • Producers Guild of India organizes mass vaccination campaign

    Producers Guild of India organizes mass vaccination campaign

    Mumbai: The Producers Guild of India (PGI), the association of Indian film, television, and digital content producers on Monday announced it will conduct a mass vaccination campaign to give coronavirus vaccines to guild members and associated production crews. 

    The Guild, in a press release, noted that members will be vaccinated across several days in a drive to commence on 1 June at Mehboob Studios, in suburban Bandra. The organizers said that mass vaccination is the single solution to curb the spread of the pandemic, and would also facilitate safer shooting, once production work resumes. 

    “An activity of such importance and magnitude cannot be carried out singlehandedly, and we are extremely grateful for the support we have received to make this possible. We are happy that we are able to provide this facility to our members, their employees, and the cast and crew of their (respective) productions as we work to get the industry back on its feet again in the weeks ahead,” said Producers Guild of India president Sidharth Roy Kapur. 

    Kapur also thanked production company Excel Entertainment for playing ”a pivotal role in securing the vaccine, as also Mehboob Productions, who very generously offered complimentary use of the spacious Mehboob Studios.”

    Due to the second wave of the Covid pandemic, the Maharashtra government has suspended all shooting activities, both indoor and outdoor. Currently, the shooting of a few films and television shows is being carried out outside the state. 

    Maharashtra, on Sunday, reported 18,600 fresh Covid cases, with the death toll due to Covid-related complications costing 402 human lives, pushing the total number of fatalities to 94,844.