Tag: Covid Care

  • Wunderman Thompson India launches WT Health

    Wunderman Thompson India launches WT Health

    Mumbai: Wunderman Thompson India has announced the launch of its healthcare specialist unit Wunderman Thompson Health (WT Health).

    Wunderman Thompson India’s new specialized practice offers a unique suite of services which will help health and wellness brands connect more meaningfully with consumers and healthcare professionals (HCPs) across all platforms of communication.

    With a multidisciplinary team of more than 100, WT Health has experts across creative, medico legal, compliance and public health; ensuring that technology, creativity and data are drivers of humanizing the healthcare and wellness experience.

    Commenting on the launch, Wunderman Thompson South Asia chief executive officer Shamsuddin Jasani said, “We couldn’t have chosen a better time to launch our specialized practice of Wunderman Thompson Health as the healthcare market is poised for exponential growth owing to an unprecedented demand for robust health and wellness solutions. Health and wellness brands are on the lookout for a partner that understands the specific nuances of healthcare marketing, and we believe we can provide business solutions to brands and can unlock growth by leveraging our core strengths of creative, strategy and martech.”

    Wunderman Thompson India director – business development Srikant Subramanian commented, “Advances in technology make the next chapter in healthcare delivery very exciting. In the ever evolving, and digitally transforming ecosystem, it’s so important to create tailored communication for each audience, and develop optimized ways to engage with them, be it HCPs, patients, MRs, or pharmacies. Our strategic technology partnerships, leveraged using our in-house medical professionals, allows us to provide truly end-to-end omnichannel healthcare delivery.”

    With vast experience across renowned health and wellness brands such as GSK, Zydus Wellness, Sanofi, Unilever, Pfizer, Bayer, Abbott, Mankind, Dr. Reddy’s in several therapy areas such as diabetology, cardiology, pediatrics, Covid care, central nervous system, WT Health will be focused on driving excellence in an evolving healthcare sector and delivering products that are insight driven and innovative to make a positive impact with key stakeholders.

    Wunderman Thompson India senior VP and executive business director Samarth Shrivastava added, “It’s an incredibly exciting time to be working in healthcare. Healthcare has evolved massively in the last 19 months compared to the last 19 years. Current developments have forced the industry to evolve at an unprecedented pace and have dramatically accelerated digital health’s adoption. With its pedigree in strategy and its complete suite of services, Wunderman Thompson Health has a unique offering which will help clients achieve their objectives in these dynamic times.”

  • The Minimalist launches Covid Care Program for its employees

    Mumbai: Mumbai based creative solutions group, The Minimalist has announced a Covid Vaccine Cover program for its employees which will cover the entire team of 140+ people, across offices.

    The program will cover vaccine expenses for the employees and include their spouse, parents, and upto two kids. Apart from bearing the cost of the vaccine, wherever needed, the agency is also giving a Covid special care leave of one day for vaccination for self or dependents. This program also includes insurance ranging from Rs. one Lakh to five Lakhs against Covid care.

    The Minimalist, director of corporate affairs, Himanshu Gander said, “Vaccination is an important step in curbing the spread of the virus and we encourage our employees to get themselves and their families vaccinated as we strive towards utmost safety of our team members. In these unprecedented times of global epidemic and grave state of health and precautionary measures around the world, we wish to extend a helping hand to protect the health, safety, and well-being of our employees and their loved ones”, he further added.

  • PepsiCo Foundation initiates community vaccination drives

    PepsiCo Foundation initiates community vaccination drives

    MUMBAI: The PepsiCo Foundation has partnered with non-profit organisation Sustainable Environment and Ecological Development Society (SEEDS) to roll out an extensive community relief outreach program to support the Indian government’s ongoing efforts against Covid2019. 

    As part of the partnership, SEEDS will drive Covid2019 vaccinations for the community at large, set up Covid care centres equipped with beds and medical facilities including oxygen cylinders. Additionally, oxygen concentrators will also be provided to central government for distribution to various government hospitals. The entire community relief program will be rolled out across the country with a special focus on five states — Maharashtra, Punjab, West Bengal, Uttar Pradesh, and Telangana.

    As part of the initiative, extensive awareness drives will also be organised across various states to promote vaccination amongst the population at large. These sessions will be conducted in partnership with NGOs including SEEDS along with the local Government authorities.

    In the first phase of the program, over one lakh vaccine doses will be provided to communities at large administered through the local healthcare system. Further, five Covid care centers would also be set up in key states for three months. Each centre will be equipped with beds and will have all key medical facilities including oxygen cylinders for emergency use, medical equipment, provision of meals among others. Additionally, over 100 state-of-the-art oxygen concentrators are also being procured and will be provided to various state government authorities to support their on-ground requirements.

    In the second phase, the PepsiCo Foundation will be rolling out partnerships with other NGOs to support the frontline Covid warriors with PPE kits, N95 and surgical three-ply masks, pulse oximeters, sanitisers, etc.

    PepsiCo India president Ahmed ElSheikh said, “India is embattling the second wave of the pandemic and we all are facing a challenging situation. In these difficult times, it becomes even more important for businesses to come together and partner with the Centre and state governments, civil society, NGOs, and healthcare institutions to support communities in need. Vaccination is one way which can help us combat Covid-19 and we are thankful to have partners like SEEDS to front-end the community vaccination drives and set up Covid care centres.”

    In addition to community care initiatives, PepsiCo India has also committed to cover the cost of vaccination for its employees and their spouses. As part of the same initiative, vaccinations drives are being organised in partnership with leading healthcare providers.

    Since the onset of the pandemic last year, PepsiCo India has been actively stepping up its community support programs. The company has provided over 10 million meals to the underserved communities and has made available over 35,000 Covid2019 test kits to various government labs and hospitals. The company also provided hygiene kits to farmers and truck drivers across states to ensure their well-being and safety during the pandemic. 

  • The Minimalist launches Covid Care program for its employees and their families

    The Minimalist launches Covid Care program for its employees and their families

    Mumbai: Creative solutions group The Minimalist has announced a Covid Vaccine Cover Program for its employees. The program will cover the entire team of 140+ people, across offices.

    The Covid Vaccine Cover Program will cover vaccine expenses for the employee and include their spouse, parents, and upto two kids. Along with bearing the cost of the vaccine, where needed, the agency is also giving a Covid special care leave of one day for vaccination for self or dependents. This program also includes insurance ranging from Rs one lakh to five lakh against Covid care.

    The Minimalist director of corporate centre Himanshu Gander said, “We have always supported our team since the beginning of the pandemic, be it in managing their emotional and mental well-being or helping them enhance their skills through multiple paid certified courses through our special ‘Darwin Project’. All these initiatives are being driven by one of the core values of the company, i.e. the value of empathy. This project is another step by us towards building a stronger team and being there with everyone.”

    “Vaccination is an important step in curbing the spread of the virus and we encourage our employees to get themselves and their families vaccinated as we strive towards the utmost safety of our team members. In these unprecedented times of global epidemic and grave state of health and precautionary measures around the world, we wish to extend a helping hand to protect the health, safety, and well-being of our employees and their loved ones”, he further added.