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COVID-19 has changed the way companies used to work in India and across the world. With work from home programs and remote work policy, a lot...
MUMBAI: As India fights COVID-19, many inspiring stories of health workers, policemen, journalists, individuals, organisations, academic institutions have come to the fore. To acknowledge and appreciate...
NEW DELHI: We are living in unprecedented times. The world order stands changed and the economy is reeling through a massive disruption. Everyone is gearing up...
As the world collectively grapples with the pandemic, several businesses have come to a complete halt owing to the lockdown situations globally. With the spread of...
MUMBAI: MadhurPure & Hygienic Sugar has recently unveiled a new campaign on Madhur Sugar #LooseNahiMadhurSahi in collaboration with BC Web Wise to promote purchase of untouched...
MUMBAI: You have to hand it to creative czarina Ekta Kapor. If she does something, she does it in style. Like her latest effort at assuaging...
MUMBAI: Star India Network which reaches 700 million viewers a month has launched a special nationwide campaign with consumer safety as its theme: TV Entertainment Recharge...
MUMBAI: The media industry has been in doldrums in India due to a massive drop in ad volumes. While the industry already experienced a slowdown in...
MUMBAI: On the occasion of Dr Raj Kumar’s birthday on 24 April, ZEE Picchar is taking viewers down the lane of nostalgia by telecasting his blockbuster...
MUMBAI: MTR Foods Pvt Ltd has partnered with online food delivery platform, Swiggy to deliver food essentials from every category under the brand’s portfolio. As the...
MUMBAI: TRA Research, a consumer insights and brand analytics company, today released its white-paper on the findings of its research survey conducted across 16 cities from...
MUMBAI: The COVID-19 pandemic has created an unprecedented situation for everyone around the globe. As far as brands and marketers are concerned, they are unsure of...
MUMBAI: Being the television consumption driver, the general news category has continued to grow by close to 200 per cent and business news by over 80...
MUMBAI: Balaji Telefilms’ digital arm ALTBalaji recently completed three years. While the management always spoke of profitability and breaking even faster rather than cash-burn and tons...
MUMBAI: New Delhi Television (NDTV) has decided to implement a salary cut for employees from 1 April as a cost-cutting measure on the back of decreasing...
MUMBAI: Megacities like Mumbai, Chennai and Bangalore have grown during week 5 of COVID-19 driven by both reach and ATS, as per latest data from BARC...
NEW DELHI: The week 5 data of BARC-Nielsen, covering media behaviour during the COVID-19 lockdown, recorded a jump of seven per cent in the overall ad...
MUMBAI: Mythological shows became the main source of entertainment among Hindi GECs in COVID week 5, according to BARC- Nielsen data, with 43 per cent of...
MUMBAI: TVU Networks, a technology and market leader in IP and cloud-based live video solutions, is working with Indian broadcasters through its Business Continuity Initiative to...
MUMBAI: In the absence of live sports amid COVID-19, Star Sports, in order to keep cricket enthusiasts engaged, had launched a talk show called Cricket Connected....
MUMBAI: Advertising agencies and brand marketers have been foxed by the continuing lockdown courtesy COVID-19. What should they communicate during the pandemic which is a constant...
MUMBAI: The ministry of information and broadcasting (MIB) has issued an advisory to media houses to ensure that the health of their field and office staff...
MUMBAI: You can't keep Arnab Goswami out of the news. Soon after chucking up his membership of the Editors Guild of India, he is now seeking...
MUMBAI: As part of its stakeholder wellness strategy, Tecno, a smartphone brand, through its #FindTheNewYou campaign, creatively connects, engages, entertains, and motivates its customers, employees and...
MUMBAI: Around 52.91 per cent of event and entertainment companies saw 90 per cent of their business being cancelled between March-July 2020, reveals a new member...
MUMBAI: As COVID-19 disrupts everyone’s life, the essential service providers are the ones who have been working tirelessly and relentlessly so that we can be safe....
MUMBAI: The News Broadcasters Federation (NBF) has requested a video conference meeting with union information and broadcasting minister Prakash Javadekar to discuss a 'comprehensive stimulus package’...
MUMBAI: As Netflix is about to unveil its all-important quarterly results amid expectations that the ongoing pandemic will boost subscriptions, Futuresource Consulting reflects on 2019 as...
MUMBAI: COVID-19 has drastically changed the way we live and work. Brands and agencies are finding virtual ways to stay connected with the internal teams and...
NEW DELHI: The print industry, which already had been dealing with a tumultuous time given the influx of digital, has found itself in deeper troubling waters...
MUMBAI: Times Network in partnership with a global consulting firm Protiviti unveiled Times Fact India Outbreak Report, a comprehensive analysis that highlights the impact of the...
MUMBAI: In order to raise awareness on disinfection to help fight germs, RB’s leading disinfectant brand Lizol has launched anationwide awareness campaign #DisinfectToProtect. The campaign focuses...
MUMBAI: Leading DTH company Dish TV India has rolled out a variety of short format, snackable original content on its OTT platform Watcho in response to the...
MUMBAI: Dining out and restaurant tech platform Dineout has launched the country’s first end-to-end ‘contactless dining suite’ for Indian restaurants to ensure they have the right...
With the world adhering to norms like social distancing in the prevailing lockdown and COVID-19 scenario, social media, and short video platforms have helped people come...
MUMBAI: Ogilvy India has created a distinctive and engaging anti-COVID-19 campaign for the government of India, under the title, ‘Mask Force’. It involves some of India’s...
MUMBAI: Star Sports Select has started broadcasting an array of Premier league to fill the empty abyss in the lives of the vast number of football...
While expressing his gratitude towards Covid-19 warriors, BARC India COO Romil Ramgarhia requests people to maintain social distancing. It is essential that we follow this social...
MUMBAI: Zee Entertainment Enterprises Ltd (ZEEL) chief consumer officer Prathyusha Agarwal thanks the real heroes – health workers, doctors, policemen, etc. – who are at the...
NEW DELHI: The ongoing COVID-19 crisis has come as a great leveller to the brands and marketing industry, conceded a panel comprising industry experts during a...
MUMBAI: When you are cooped up in your home courtesy the Covid-19 lockdown, you can spend your time cribbing or carping or learning a new skill...
MUMBAI: The unprecedented COVID-19 crisis has thrown a spanner in the works of both large companies as well as small and medium enterprises. SVF, one of...
MUMBAI: The extension of nation-wide lockdown has affected the business of news broadcasters which are burdened with increased operating costs and less advertisement revenues. The...
Till as early as February, businesses across India were aggressively planning long-term strategies for expansion, growth and diversification. Others were looking at ways to find newer...
MUMBAI: With no live sports across the globe, sports broadcasters have been trying alternatives to keep sports enthusiasts engaged by showing the re-runs of archived historic...
MUMBAI: Every news channel wants to be number one, and it, of course, tries to find some metrics to declare itself as most-watched. This viewership battle...
MUMBAI: As the pandemic COVID – 19 reached the remotest corners of the world, life for football fans around the globe has come to a standstill....
We have been subjected to further extension of COVID-19 lockdown. By now we all have got used to the situation with right from the PM and...
BENGALURU: The first three weeks of Indian COVID-19 lockdown have expanded television viewership in India to an extent that was probably never imagined earlier. As many...
MUMBAI: The Sri Lanka Cricket Board has offered to host the thirteenth edition of Indian Premier League considering the uncertainty revolving around organising the cash-rich tournament...
