MUMBAI: COVID-19 has forced the population to stay indoors, and industries are moving their functions online. In this unprecedented situation, citizens are counting on the essential service workers who are risking their health to keep the society running smoothly. Some of them have been working silently without us realising how important they are. Perfect Relations co-founder Dilip Cherian expresses his gratitude to healthcare providers and other essential services personnel for their support during the pandemic.
Tag: COVID-19 news
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Dentsu Impact president Amit Wadhwa’s gratitude towards covid-19 fighters
MUMBAI: COVID-19 has forced the population to stay indoors, and industries are moving their functions online. In this unprecedented situation, citizens are counting on the essential service workers who are risking their health to keep the society running smoothly. Some of them have been working silently without us realising how important they are. Dentsu Impact president Amit Wadhwa expresses his gratitude to healthcare providers and other essential services personnel for their support during the pandemic.
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Posterscope India director Fabian Cowan urges to follow COVID-19 lockdown
MUMBAI: COVID-19 has forced the population to stay indoors, and industries are moving their functions online. In this unprecedented situation, citizens are counting on the essential service workers who are risking their health to keep the society running smoothly. Some of them have been working silently without us realising how important they are. Posterscope India director Fabian Cowan expresses his gratitude to healthcare providers and other essential services personnel for their support during the pandemic.
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Dentsu India EVP Indrajeet Mookerjee promotes COVID-19 lockdown
MUMBAI: COVID-19 has forced the population to stay indoors, and industries are moving their functions online. In this unprecedented situation, citizens are counting on the essential service workers who are risking their health to keep the society running smoothly. Some of them have been working silently without us realising how important they are. Dentsu India EVP Indrajeet Mookerjee expresses his gratitude to healthcare providers and other essential services personnel for their support during the pandemic.
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Six Times Network employees test positive for COVID-19
MUMBAI: Times Network has informed that six of its staff members have been tested positive for the COVID-19 virus, as the pandemic shows no signs of abating.
An official statement of Times Network says that while fulfilling their duties, four colleagues at Mirror Now and two support staff members (shared resources) “have been tested positive despite practicing all safety measures and precautions.”
“Following Brihanmumbai Municipal Corporation guidance, they (employees who have been tested positive) have been shifted to the mandatory quarantine facility at a private hospital in Mumbai and are doing fine.”
The network has informed that the rest of the team members have all been tested negative and continue to be lodged safely. “Similarly, the operations of Mirror Now and ET Now have been shifted to an alternate location in Mumbai to ensure non-stop news coverage to our viewers, which was kept ready for an emergency scenario and managed by a fresh standby team,” reads the statement.
“In spite of this mishap, the network will continue with the strategy of housing our teams in captive locations as we believe this is the safest option to ensure they don’t get infected by the virus,” said the statement.
Times Network has already opted for WFH alternative to minimise external contact by following the government’s decision to be in self-isolation to curb the spread of the virus.
The network’s news headquarters and tech teams were also accommodated in captive locations within our premises and other boarding locations in Mumbai and Delhi with dedicated sanitised transportation to ensure they did not have to travel from home daily.
The media company also said that it stands by its commitment to ensure employee and their families’ safety, and responsibility to the larger community as it continues to offer seamless broadcast service to the viewers.
So far, India has reported over 8,000 positive cases of COVID-19, Maharashtra tops with nearly 2,000 cases alone. The death toll due to the virus has surpassed the 250-mark across the country.
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Protect yourself with positive thoughts
In our last article, we spoke about the power of thoughts, and shared with you the pendulum experiment. We saw how the pendulum responded to our positive thoughts and then to the negative ones, but there was a third phase to this experiment that we did not share the last time, and that was, how to block the negative energy from reaching you. And so while all those people in the class were projecting negative thoughts, we asked the “test subject” upfront to place their attention strongly at the point between the eyebrows. The result: the pendulum did not move! The negative force was neutralised by the positive magnetism created by placing one’s attention at the “spiritual eye.”
We mention this because, while it is easy to say that one should have positive thoughts, it isn’t always as easy a thing to do. Our environment, especially, is constantly bombarding us with negativity and low consciousness, whether from the news, or the fear of those at home. Or the critical attitudes of friends and colleagues. Just as our thoughts affect others, their thoughts constantly affect us. What is the solution? Keep your attention focussed on the spiritual eye as often as you can. All the more so, when you are in an environment, or with people, who you know is actively negative.
Let me clarify the concept a little further. First, what is this “spiritual eye?” While I’m sure most of you would have heard about the existence of chakras, physiologically speaking, awareness of the point between the eyebrows is a means to stimulate the pre-frontal cortex (PFC) of your brain. This is that part of our brain that makes us human, and separates us from all other “lower” life-forms. Amazing isn’t? Yet we pay no attention to this fact, and allow our reactions and impulses to run our lives (much like animals do). But this area of your brain, once stimulated, awakens in you a lot of positive and uplifted feelings. It has been medically proved that the PFC is responsible for generating in us the qualities and feelings of joy, creativity, co-operation, concentration and willpower. In subsequent articles, we will touch upon the stimulation of this most-important part, in greater depth.
For now, see if you can, in every hour or so, (set an alarm, that will help) gently lift up your gaze as if you are looking out into the distance at a mountain peak. Only the eyes are uplifted, not the chin or head. Feel that you are consciously being aware of the point between the eyebrows. Little by little, you’ll get the hang of this, and it will become easier for you to do this in moments of need.
Here’s another solution to protect yourself from unwanted influences, especially at a time when so many people are flooding the world with bucket-loads of negativity and fear. This technique was recommended by our teacher, Swami Kriyananda, where we create and surround ourselves with an invisible force-field. Here’s how it’s done: swing your arms around your body, as if drawing a circle, touching your palms together (like a clap) in front of you and then behind you. Chant AUM-TAT-SAT while you’re doing this. And do this at least 6-10 times, back and forth, visualising a field of positive magnetism around you that won’t let any negativity inside. Here’s a link to a video that demonstrates the technique – www.shorturl.at/dgwE5
Narayani and I practice this very often. Whenever we step out of the house, we surround ourselves with our own personal shield of light. And believe me when I tell you, it works wonders.
It’s amazing how many simple solutions there are to seemingly large problems in life. The only catch is that we have to do them daily, and several times a day. Only then can we neutralise and overpower these past habitual influences that govern our lives.
We wish you a day of ever-increasing joy!
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COVID-19 lockdown: How brands are utilising marketing tools to engage audience in meaningful experiences
In this period of emergency, one must pause to have a look around and analyse what the world communication is about, you’ll notice that there is just a single story that is being narrated by every top-notch brand across the world like Coca-Cola, Nike, Ola or Swiggy, and it is not just constrained to them, but also the native brands who are going that extra mile to ensure the safety and security of their stakeholders, the general public.
People our age have never lived during a pandemic, let alone experienced one. Brands understand that this scenario may create a negative impact on the mental as well as the physical well-being of the population; thus, brands are leveraging their resources to keep people entertained and occupied to uplift the overall frame of mind and create an environ of positivity and cheer. We, humans, need more meaningful relationships to help us get through this, and brands are already on it- they are building trust and creating value.
People love brands, people love to engage in conversations that get the attention, and they feel exceptional, especially when brands recognize their efforts and revert to their messages and give them a shout-out on social media platforms. Today, when people have more time in their hands, imagine what the outcome will be when the brands engage with their targeted audience, make them comfortable and weave them into a marketing strategy. Some brands have already taken upon this opportunity to interact with the audience using tools like Go Live, Contests, ‘Ask me something’, and have left the participants in their awe.
While you are wondering how you can leverage this prospect this to your best, here are some brands who have executed a creative content strategy using different marketing tools to spread positivity and cheer:
● Newspaper ads/print media:o Lifebuoy Ad: Lifebuoy shared a service message that encouraged people to wash their hands with soap (any soap). There is no better way to ensure the audience that you care and that you are amongst the top players in the industry than by just shunning the competition and being out there. This is what people are looking for, a positive attitude and acts of community benefit.
● Social media marketing:
o McDonald’s India: McD didn’t want people to worry about the circumstances outside, and thus engaged them into a game of Instakshri- a digital version of our childhood game Antakshri. This was a fresh and new way to interact with the community and make them feel amused.
o OLA: A lot of businesses are currently operating through online video calls (as work from home), and people are already missing the crazy traffic on the road because of the Coronavirus outbreak. Thus, OLA gave this human emotion a quirky touch and created a post while seamlessly integrating itself in the communication:
● Email marketing:
o Flipkart: While most of the brands out there are talking about COVID-19, Flipkart is taking this to engage with their targeted audience and to do so, are suggesting daily tasks/activities. One of the #Stayin21Days Activity:
(Flipkart Email Marketing example)
o Swiggy: is a brand that will do that extra bit to ensure that its customers are safe and secure. With its email marketing, Swiggy is reminding people of the necessary measures to take during this outbreak, and also is engaging them into the latest trends.
● Public relations: PR efforts also include corporate social responsibility initiative, and brands are being identified as community heroes for their participation and contribution towards the fight against the pandemic.
o Facebook and Apple: Big brands are usually prepared to fight against the crisis no matter what the situation, and through this outbreak, Facebook and Apple have donated millions of facemasks to their employees, distributor networks, healthcare workers and more in the USA and Europe to provide protection. Their efforts may be interpreted as a publicity stunt, but it also instigates a feeling of trust and care- that these brands have for its stakeholders.
The brands today are not limiting their marketing strategies to OOH, television ads, or radio, but also are reaching out through the above-mentioned platforms to engage and interact with their target audience. Brands are not losing on any opportunity to create meaningful experiences for its customers through the pandemic, and are ensuring through the communication that the people know that we are in this together and not to lose hope anytime soon.
(The author is director, The Marcom Avenue. The views expressed are her own and Indiantelevision.com may not subscribe to them.)
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Medikabazaar founder-CEO Vivek Tiwari extending thanks to covid-19 heroes
MUMBAI: COVID-19 has forced the population to stay indoors; and industries are moving their functions to online. In this unprecedented situation, citizens are counting on the essential service workers who are risking their health to keep the society running smoothly. Some of them have been working silently without us realising that how important they are. Leaders from the media and entertainment industry express their gratitude to healthcare providers and other essential services personnel for their support during the pandemic.
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Medlife CMO Meera Iyer praises health warriors
MUMBAI: COVID-19 has forced the population to stay indoors; and industries are moving their functions to online. In this unprecedented situation, citizens are counting on the essential service workers who are risking their health to keep the society running smoothly. Some of them have been working silently without us realising that how important they are. Leaders from the media and entertainment industry express their gratitude to healthcare providers and other essential services personnel for their support during the pandemic.
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Shashi Sinha thanks essential service providers, urges to stay safe
MUMBAI: COVID-19 has forced the population to stay indoors; and industries are moving their functions to online. In this unprecedented situation, citizens are counting on the essential service workers who are risking their health to keep the society running smoothly. Some of them have been working silently without us realising that how important they are. Leaders from the media and entertainment industry express their gratitude to healthcare providers and other essential services personnel for their support during the pandemic.