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Mumbai: The healthcare sector stands as a cornerstone of societal well-being, encompassing a complex web of medical services, institutions, professionals, and technologies. Rooted in the fundamental...
Mumbai: New YouGov data reveals where people are watching new films and how the shift to streaming platforms may affect cinema attendance in a post-covid world....
Mumbai: Having endured two difficult years due to Covid-19, travel channel Travelxp is now looking at strong growth. Travelxp co-founder & CEO Prashant Chothani said that...
Mumbai: Hybrid digital agency from Dentsu Creative India WATConsult has released its latest issue of monthly WATPapers titled ‘Consumer’s outlook towards health insurance.’ The report explores...
Mumbai: The number of online scams and frauds drastically increased during the Covid-19 pandemic. However, a recent report revealed that the percentage of online shopping scam...
Mumbai: Sports media rights investments in India will grow at 10.1 per cent CAGR (compound annual growth rate) over 2021-26, bolstered by demand for cricket properties,...
Mumbai: News network News Nation has started its on-ground activity in the state of Uttar Pradesh to increase brand engagement and reach out to smaller towns...
Mumbai: As the world accepts the ‘new normal’ and authorities uplift the Covid-19 restrictions, out-of-home (OOH) advertising has gained momentum once again and how. According to...
Mumbai: With the Covid-19 third wave receding quicker than anticipated, the country is witnessing its first relatively ‘normal’ summer after a gap of nearly two years...
Mumbai: Even as India rushes to reach its goal of vaccinating 100 per cent of the eligible population, many are still hesitant to take the jab...
Mumbai: A lot is being written and said about direct-to-consumer (D2C) brands in general, and D2C beauty brands in particular. Low entry barriers, relative ease of...
Mumbai: Actor Robert Pattinson’s childhood dream of playing Batman turned into box office success and a dream-come-true for Warner Bros as “The Batman” packed a punch,...
Mumbai: Emerging from the pandemic, the Indian FMCD (Fast Moving Consumer Durables) market presents significant opportunities. While the pandemic caused much anxiety amongst consumers in general,...
Mumbai: As the home to nearly 68.89 million active direct-to-home (DTH) subscribers, India has witnessed significant growth in DTH advertising. With this top DTH service providers...
Mumbai: Digital adoption is no longer a mere consequence of the pandemic. It has become an integral part of life for many who took to the...
Mumbai: One of the biggest setbacks of the Covid-19 pandemic was the shutdown of educational institutions. Keeping this in mind, HDFC Life has unveiled a new brand...
Mumbai: In-cinema advertising platform UFO Moviez on Friday announced its financial results for the quarter ended 31 December 2021. The media company has reported consolidated revenue and PAT...
Mumbai: Multiplex chain PVR has reported a revenue surge of 5.3 times QoQ and approximately nine times YoY to Rs 5.9 billion in the third quarter ending 31...
Mumbai: 93.5 Red FM along with Project StepOne has announced the new campaign called ‘Wave Se Safe’ that puts the spotlight on spreading authentic information about...
Mumbai: Creative agency Sociowash has resumed its mandate of social media marketing for the voguish theatre circuit, Cinépolis. With the onset of the pandemic, as the...
Mumbai: As India speculates the probability of a third wave, immunising the entire population resonates as the only solution to tackle the coronavirus scare efficiently. Fostering...
Mumbai: Multiplex chain Inox Leisure Ltd (Inox) has announced the launch of its fifth multiplex in the city of Gurugram at Worldmark Mall located at Maidawas...
December: People’s lives were impacted by the Covid-19 epidemic, particularly those who owned small businesses. Enormous’ new animated Christmas film for Winkies is dedicated to all...
Mumbai: While people had just resumed their travel journeys, conversations around the new Covid-19 variant have curbed some of the enthusiasm once again, adding to the...
New Delhi: Advertising revenues swung back to a healthy growth rate of 14 per cent in 2021, rising from Rs 577 billion to Rs 657 billion....
Mumbai: Zee 24 Taas is set to host ‘Udaan – Dare to Dream’ event that aims to shine a light on emerging businesses that are achieving...
Mumbai: Technology is fast infesting all of the world’s processes in today’s day and age. Digitisation has become the norm of the day and is fast-changing...
Mumbai: The pandemic had rendered entertainment to become a largely indoor affair, with content consumption confined to household spaces. However, as the world begins to open...
Mumbai: It is widely accepted that Covid-19 has accelerated digitisation across every industry in every market. 2020 saw marketers double down on innovating their products and services...
Mumbai: Maharashtra chief minister Uddhav Thackeray has announced that cinema halls and drama theatres in the state will be allowed to operate starting from 22 October....
Mumbai: The total value of the world’s top 50 most valuable luxury and premium brands has declined by five per cent year-on-year, according to the Brand...
Mumbai: The Vivo Indian Premier League (IPL) 2021 resumes on 19 September with the five-time champions and current title holders Mumbai Indians taking on three-time IPL...
Los Angeles: Movie theaters have been struggling to maintain a reopening momentum after being shuttered throughout 2020 due to the coronavirus. The problem has been magnified...
MUMBAI: The year 2020 was a game-changer on many counts for the world in general. Many brands that relied heavily on offline marketing and in-store shopping...
Mumbai: McKinsey has published an updated research ‘COVID-19: Implications for business’ examining when the pandemic might end and attempted to estimate when some pandemic-related disruptions could return to...
Mumbai: There is a strong consensus across the world that the strongest defense that mankind has against the dreaded Coronavirus is vaccination. While many people have...
Mumbai: The eruption of COVID-19 has left millions and millions of businesses scurrying for survival. Although somewhat less affected than some categories, the FMCG companies also...
Mumbai: Kerala’s biggest festival of the year- Onam is finally here, flagging off the start of the festive season for the rest of the country. After...
Mumbai: Uber has launched a music video to celebrate India’s 75th Independence Day starring Esther Hnamte, a five-year-old singer from Mizoram performing a rendition of “Maa...
Mumbai: Global travel company The Travel Corp (TTC) has announced the appointment of Nicholas Lim as chief executive officer, effective 16 August. As the CEO of...
Mumbai: ZEE TV has always placed viewers on the highest pedestal over the past three decades and now to take one step further to ensure the...
Mumbai: Uttar Pradesh chief minister Yogi Adityanath has announced financial aid to the families of journalists who lost their lives due to the coronavirus pandemic. The families...
Mumbai: While FY 2020-21 was a rough one for the advertising industry because of the turmoil caused by the COVID-19 pandemic, consumers too were vulnerable to...
MUMBAI: Online giving platform, GiveIndia has launched the ‘Team for Humanity’ fundraiser to provide financial support to low-income families who have lost an earning member to...
Mumbai: As more people drop their guard against Coronavirus, there has never been a more apt time to reinforce the message of following Covid appropriate behaviour....
MUMBAI: On the back of the Olympics organising committee revealing three more Covid-positive cases in its daily update of COVID-19 list, the Games’ top sponsor Toyota...
Mumbai: Kids, Animation & More (KAM) Summit and Ann Awards are back again with yet another insightful and exciting edition. The second edition of KAM Summit and...
Mumbai: Video editing tool MontagePro by Mitron TV has partnered with eka.care to launch an influencer led initiative to reach out to the audience in metros...
New Delhi: Before 2020, if any individual ever put a requirement about a hospital or medicines on their social media timeline, the only people to respond...
MUMBAI: The fifth iteration of Wunderman Thompson Commerce’s Future Shopper Report ’21, which surveyed nearly 30,000 consumers across 17 markets, inferred the major changes in consumer’s...
