Tag: coverage

  • Aging Gracefully with Confidence: Why Health Insurance Is Vital for Senior Citizens

    Aging Gracefully with Confidence: Why Health Insurance Is Vital for Senior Citizens

    Growing older is a beautiful part of life—marked by wisdom, experience, and often, more time to enjoy the things that truly matter. But with age also comes an increased risk of health issues, and these risks are often accompanied by steep medical expenses. That’s why ensuring proper healthcare protection becomes crucial in the golden years.

    In a country where medical inflation continues to rise sharply each year, the cost of diagnostics, surgeries, and hospital stays can overwhelm even the most carefully planned retirement savings. For senior citizens, securing reliable healthcare through insurance is not a luxury—it’s a necessity.

    The Changing Healthcare Landscape for the Elderly

    With more people living longer than ever before, there’s been a significant shift in healthcare demands among India’s senior population. Conditions such as diabetes, arthritis, cardiac diseases, and high blood pressure are increasingly common, and they often require not just treatment but regular monitoring, medications, and consultations.

    As people age, their income generally becomes fixed or limited, especially after retirement. Medical bills—expected or otherwise—can quickly disrupt financial stability. That’s where a comprehensive health insurance plan steps in to provide not just financial relief but also peace of mind.

    Understanding the Real Need for Specialised Coverage

    It’s important to understand that general insurance plans may not always suffice for older adults. The health needs of a 65-year-old differ significantly from those of someone in their 30s or 40s. Plans specifically designed for older age groups are structured to meet age-related medical requirements and offer features tailored for frequent care.

    Policies that provide health insurance for senior citizens come with certain unique benefits, such as higher coverage limits for chronic conditions, shorter waiting periods for pre-existing illnesses, and wider hospital networks suited to the needs of elderly patients.

    Key Benefits of Senior Citizen Health Insurance

    Here are the primary reasons why such policies are becoming increasingly indispensable:

    1. Comprehensive Hospitalisation Cover 
    Most policies cover all necessary costs during a hospital stay, including room rent, ICU charges, surgeries, doctor consultations, diagnostics, and medicines. As hospitalisation becomes more frequent with age, this coverage helps absorb the financial impact significantly.

    2. Cashless Facilities at Network Hospitals 
    Older individuals may not always have someone accompanying them to help with billing and payments. Cashless hospitalisation simplifies the process—allowing treatment to start immediately without upfront payments, thanks to direct settlement between the hospital and insurer.

    3. Pre- and Post-Hospitalisation Expenses 
    Medical costs are not limited to the hospital alone. Frequent consultations and tests before admission, and continued care afterward, often add up. Senior health insurance plans usually cover both sides of this timeline, easing financial stress during recovery.

    4. Coverage for Pre-Existing Diseases 
    Unlike younger individuals, senior citizens are more likely to have existing health issues. Many policies designed for them cover such conditions after a specific waiting period—usually shorter than that of standard plans.

    5. Daycare and Domiciliary Treatments 
    Many minor procedures today don’t require 24-hour hospitalisation. Similarly, elderly individuals might need treatment at home due to mobility challenges. Several senior plans cover these alternatives to traditional hospital stays, making care more accessible.

    6. Annual Health Check-Ups and Preventive Care 
    Preventive care is especially important for older adults. Certain policies provide free annual check-ups that allow early detection of issues, leading to timely intervention and better outcomes.

    7. Tax Deductions Under Section 80D 
    Premiums paid for health insurance qualify for tax benefits under Indian law. For senior citizens, deductions of up to ₹50,000 are available, making insurance a financially sound choice in more ways than one.

    Challenges Faced by Senior Citizens Without Insurance

    Choosing to forgo health coverage later in life can have serious consequences. Without insurance, older adults must rely entirely on their savings or their children’s financial support to meet healthcare expenses. This dependency not only strains personal finances but can also affect mental peace.

    High costs might also lead to delayed treatments, compromises in the choice of doctors or hospitals, or even avoidance of regular check-ups—all of which negatively impact overall health and longevity.

    Factors to Consider While Choosing a Plan

    Not all plans are the same. Selecting the right one involves careful evaluation of several factors, including:

    1. Entry Age Limit: Some plans allow enrolment only up to a certain age. Choose one with a wider entry age window or lifetime renewability.

    2. Co-Payment Clause: Many senior plans require a co-payment, where the insured pays a fixed percentage of every claim. Understanding this clause is crucial to avoid surprises.

    3. Sub-Limits on Treatments: Some policies may cap room rent, surgery costs, or specific treatments. It’s better to pick a plan with minimal sub-limits to ensure flexibility.

    4. Claim Settlement Ratio: A higher ratio reflects a company’s reliability. Always check the insurer’s history of honouring claims.

    5. Ease of Claim Process: In times of emergency, a complicated claim procedure can be distressing. Go for insurers that offer simple, fast, and digital-first processes.

    Customising the Policy with Add-Ons

    Many insurers allow the addition of optional riders or add-ons. These could include critical illness coverage, personal accident cover, or even outpatient department (OPD) benefits, which reimburse consultations, diagnostic tests, and pharmacy bills. These add-ons increase the value of the base policy while aligning it better with personal health needs.

    The Role of Family in the Decision

    Often, senior citizens rely on their children or close relatives to make informed decisions about health insurance. It’s essential that family members are actively involved in the research and purchase process. Helping parents or elderly relatives secure a good health plan is not just practical—it’s a gesture of love and responsibility.

    Many families now opt for policies that cover both the elderly and younger members under a single umbrella or invest in individual plans for each member based on their needs.

    A Step Toward Independence and Dignity

    Healthcare access is directly linked to independence for senior citizens. Knowing that they don’t have to depend on their children for every small health expense allows older individuals to live with dignity. Whether it’s a dental procedure, cataract surgery, or physiotherapy, health insurance empowers them to make timely healthcare decisions without hesitation.

    Conclusion

    As healthcare becomes more specialised and expensive, the importance of health insurance cannot be overstated—especially for senior citizens. Choosing the right policy at the right time protects not just finances but also emotional well-being. Whether it’s about managing chronic conditions or preparing for unforeseen emergencies, health insurance for senior citizens ensures that the golden years are truly worry-free and full of life.

  • DD’s 2022 R-Day coverage garners 4.9 cr views across TV & digital

    DD’s 2022 R-Day coverage garners 4.9 cr views across TV & digital

    Mumbai: Doordarshan has garnered 2.6 crore views on YouTube and 2.3 crore views on its TV network on Republic Day 2022. The event also clocked 3.2 billion TV viewing minutes across 180 channels across the country which aired DD visuals from 9:30 a.m till noon.

    Through its Republic Day coverage, Doordarshan also registered a manifold increase in its global viewership together in more than 140 countries including US, Canada, Germany, Japan, France, Australia, New Zealand, Saudi Arabia, Pakistan and UAE.

    “That Doordarshan’s broadcast has no parallel when it comes to 360-degree coverage of gigantic events of national importance has been well established multiple times in the past. But DD has outdone itself this time through unprecedented coverage of Republic Day 2022, with never seen images of fly-past by Indian AIR Force in its full glory and much more,” said the ministry of information and broadcasting in the statement.

    The public broadcaster also received much praise for its coverage of Republic Day on social media channels such as Twitter.

     

     

     

     

     

     

  • Takkar time on ABP Ananda – the biggest coverage of Bengal’s biggest festival!

    Takkar time on ABP Ananda – the biggest coverage of Bengal’s biggest festival!

    MUMBAI: BIG is the key word for Bengal’s most awaited festival this year.

     

    “Eto boro! Shotti?” (So Big! Really?) cemented itself as the longest running teaser campaign in the market with a cement brand’s innovative Pujo claim hitting the market almost 3 months ahead of the festivities.

     

    The biggest Pujo Committees (Naktala Udayan Sangha, Agradoot Uday Sangha, Santosh Mitra Square) were quick to ambush the campaign and out-shout it through the biggest outdoor blitz seen in Kolkata.

     

    In this melee, Bengal’s biggest news channel has caught on to the Pujo pulse of one-upmanship and spirited rivalry and launched the big-on-attitude ‘Pujor Tokkor’ campaign.

     

    While the full plan covers the biggest foot print of 71 on-ground touch points (56 Pujo tie-ups, 15 societies), the marketing campaign is already on air, on Friends FM, across our web and digital pages and in The Telegraph.

     

    For the first time in our 10 year history we have launched 3 films at one go for Pujo. The films have been shot in Kolkata by the director of this year’s acclaimed Bangla hit Open Tee Bioscope and award winning musician, Anindya Chattopadhyay. The stories bring to life the true mood, color, competitiveness and strive for excellence that embodies the Bengali’s relationship with our beloved Durga Puja.

  • NDTV’s media disclaimer on case with Quantum Securities

    NDTV’s media disclaimer on case with Quantum Securities

    NEW DELHI: The New Delhi Television has asked the media not to publish any defamatory advertisement or publication of any nature whatsoever etc by Quantum Securities Private Limited or its directors/associates in connection with and/or pertaining to and/or relating to NDTV, its senior officials and promoters in a contempt application filed by the channel in Bombay High Court in a case pending in that Court.

     

    The case against Sanjay Dutt, Quantum Securities Private Limited and its directors Om Prakash Arora, Neraaj Dewan and Sandeep Dutt was filed last year.

     

    The directive was sent to the media by NDTV advocates Amarchand and Mangaldas and Suresh A Shroff and Co.

     

    While issuing notice to Quantum as to why action under the provisions of the Contempt of Courts Act shall not be initiated against respondents for committing violation of the orders dated 6 August 2013 and 26 February 2014, the Court in an interim order restrained Quantum or its directors from issuing any advertisements, defamatory letters, notices, e-mails, or any publication whatsoever relating to the case.

     

    The matter has been fixed for 8 December.

     

    The judge said his attention had been drawn to the advertisement given by the respondents in the national daily newspaper ‘The Economic Times’ in New Delhi in Edition dated 30 October 2014 alleging that the NDTV had not disclosed facts and events in the presentation and also on NDTV website.

     

    It is stated that the Department of Income Tax, Government of India vide its final assessment order dated 21 February 2014 for AY 2009-2010 raised fresh demand of Rs 450 crore which has not been disclosed  which was required to be disclosed. NDTV said this was defamatory.

     

    The matter relates to an alleged Memorandum of Understanding of September 2006 and an agreement dated 1 July 2007 (as stated by NDTV senior counsel R M Kadam in court) executed between NDTV and Sanjay Dutt and Sanjay Jain whereby NDTV engaged services for providing strategic and financial advisory services; corporate finance; investment management and strategic consultancy. It is alleged by NDTV that under this agreement an amount of Rs 2,60,00,000 was paid by the Plaintiff to Dutt and Jain.

     

  • Hong Kong International Cricket Sixes exclusive coverage on Ten Sports

    Hong Kong International Cricket Sixes exclusive coverage on Ten Sports

    9th November: The world’s richest and most exciting cricket sixes tournament, The Hong Kong International Cricket Sixes, takes place this weekend and Ten Sports has exclusive coverage of all the action.

    The twelfth edition of the event will see some of the best known names in cricket take to the field at the Kowloon Cricket Club including Darren Gough and Dominic Cork of England, South African Nicky Boje, West Indian Champions Trophy representatives Carlton Baugh and Marlon Samuels and Pakistanis Imran Nazir and Yasir Arafat.

    Add to that the considerable talents of Indian Reetinder Sodhi, last year’s Player of the Tournament, and Sri Lankan Saman Jayantha, who won the accolade in 2003, and all the ingredients are in place for another explosive weekend of cricket.

    India, Australia, West Indies, England, New Zealand Kiwis, South Africa, Sri Lanka, Pakistan, and Hong Kong are the nine teams that will be competing for the coveted trophy but before they are able to claim victory the winning side will have to battle through two round robin stages and then the knock out stages to reach the final.

    And for the first time on Ten Sports the channel will have a female commentator on its team. Kass Naidoo is South Africa’s first female cricket commentator and she will be making her Ten Sports debut this weekend at the Hong Kong Sixes.

    Coverage of the tournament begins at 19.00 hours IST

    ABOUT TEN SPORTS: Only launched in April 2002, Taj TV’s Ten Sports is watched by more viewers than any other sports channel in the sub-continent and is available in more than 50 million cable/ satellite households worldwide. In just a short span of three years, Ten Sports has also become the world’s biggest producers of cricket. The Channel broadcasts cricket from Sharjah, the West Indies, Pakistan, Sri Lanka and Morocco throughout the Indian sub-continent and Asia, as well as in Europe and the Middle East. Other cricket properties broadcast by Ten Sports in certain territories include internationals from India, the World Cup 2003 and the ICC Champions Trophy 2004.

     

    FOR MORE INFORMATION ON TEN SPORTS PROGRAMMES, CONTACT:

    Murtuza Madraswala – Taj Television India Pvt Ltd, 403 Manish Commercial Complex, Dr. A.B. Road, Mumbai, India. Tel no: +91 22 6662 3101; Fax no: +91 22 6662 629; Email: murtuzam@tajtv.com or visit www.tensports.com