ITV

Tag: Country Delight

  • JioHotstar’s divine stream sets records with Mahashivratri spectacle

    JioHotstar’s divine stream sets records with Mahashivratri spectacle

    MUMBAI: Faith met the future as JioHotstar’s Mahashivratri: The Divine Night drew millions into a 15-hour spiritual odyssey, blending tradition with technology on an unprecedented scale. With 3.9 crore views and 21.8 crore minutes of watch time, the live-streamed spectacle turned smartphones into temples, allowing devotees to experience rituals, mythology, music, and meditation from the comfort of their homes.

    More than just a broadcast, JioHotstar’s multi-stream format brought viewers into the heart of India’s grandest celebrations. Over 20 live aartis from revered Jyotirlingas, spiritual discourses from Isha Yoga Centre and Art of Living, and soul-stirring performances by Sona Mohapatra and rapper Narci created an immersive, interactive experience. Fans could switch between temple feeds, listen to mythological narratives, or engage in real-time chanting and live Q&A sessions—transforming passive viewing into active participation.

    JioStar CEO-sports Sanjog Gupta called it a game-changer in digital storytelling. “JioHotstar is redefining live-streaming by making shared cultural moments more immersive. Mahashivratri: The Divine Night proved that technology can deepen our collective experience of faith. And this is just the beginning.”

    Brands, too, found their place in this sacred digital gathering, with JK Super Cement, Country Delight, Nirma Advanced Detergent, and Denver tapping into the high-engagement potential of live-streamed cultural events. With Mahashivratri: The Divine Night, JioHotstar has unlocked a new frontier where tradition meets technology, proving that devotion, like digital experiences, has no boundaries. 

  • Country Delight says ‘Good Morning India’ with new catchy anthem

    Country Delight says ‘Good Morning India’ with new catchy anthem

    Mumbai: Country Delight, a direct-to-consumer daily essentials brand, has released a lively music video to mark the 75th Independence Day. The “Good Morning India” anthem celebrates the freedom to choose pure every single day.

    Catchy and fresh, the video carries a hummable tune that invokes energetic morning vibes for the listeners. Starring kids from different ethnicities across India acing its hook step and raising a glass of purity full of Country Delight milk, the brand’s video pulls attention to the unity in the humble daily habit shared across India – choosing nutritious milk for families every morning.

    Sharing his thoughts on the anthem, Country Delight co-founder Chakradhar Gade, said, “Country Delight is now present across most of the key cities in India. We continued to be humbled by the customer love we have. We wanted to use the occasion of this Independence Day to present the Good Morning India Anthem, which expresses the essence of the small and beautiful part we play in making customers’ lives better.”

    The #GoodMorningIndia audio release across Social Media platforms also saw exciting participation from influencers matching the hook step.

  • Country Delight showcases Sanjay Mishra’s hunt for best coconut water

    Country Delight showcases Sanjay Mishra’s hunt for best coconut water

    MUMBAI: Country Delight has released a digital video commercial featuring veteran actor Sanjay Mishra. The brand aims to eliminate major consumer pain points that one faces while buying and consuming tender coconut water.

    The commercial titled ‘The Hunt’ creates a sense of curiosity with a mysterious coconut man looking out for something unique, nudging the audience to a crescendo towards the end of the video. Mishra takes the audience through this journey, talking about his mission, walking through different cities, clearly showcasing disappointment with every tender coconut water he is offered. His search finally ends once he is introduced to Country Delight’s “Country Coconut Water”.

    The DVC tries to bring forth all the hassles associated with a tender coconut, from taste to quantity of water to ease of opening, positing Country Coconut Water’s packaging as the solution. As a part of the campaign, Country Delight has also shared their newly launched product with influencers to share their moment of delight with Country Coconut Water with their audience.

    Country Delight co-founder Chakradhar Gade said, “We realised that a lot of our customers want to consume natural coconut water but are not able to because of issues like uncertainty in the amount of water, unpredictability of taste, lack of direct-to-home daily access and most importantly the struggle of opening a coconut. We hope each and every Country Delight family enjoys this product and we will continue to disrupt many more traditional product categories like this to give our customers Naturally Acha & Naturally Sacha products