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Tag: CottonWorld

  • Cottonworld announces the launch of ‘Be Comfortable With Uncomfortable’

    Cottonworld announces the launch of ‘Be Comfortable With Uncomfortable’

    Mumbai: Cottonworld, a brand synonymous with comfortable clothing, has announced the launch of the second part of the comfort trilogy titled ‘Be Comfortable with Uncomfortable’. It is an eloquent homage to the pursuit of authenticity and the art of embracing one’s true self. This film is a testament to the courage to find tranquillity within life’s uncertainties, a resonating celebration of one’s collective journey towards self-discovery and empowerment.

    Directed by Pulp India creative director Gautam Kohli, this new brand film sheds light on the overall essence of the brand that revolves around simplicity and comfort.

    Speaking about this new brand film for which actor Rahul Khanna has lent his voice said, “I am honoured to have voiced this ode to the courage of finding amity within adversity. This film is a celebration of the journey to self-assurance that resonates deeply with me and countless others. Together, we champion the glory that comes from being comfortable in one’s own skin.”

    “Saying hello to the comfort within discomfort is a profound journey we’re unveiling. This is the second chapter in our comfort trilogy, a dedicated exploration of finding solace in one’s skin. For 36 years, our commitment has been unwavering: natural fabrics that echo our ethos. Committed, resolute, and passionate about delivering comfort through clothing. Our devotion remains unwavering in bringing the essence of comfort closer to our cherished audience.” said one of the owners of Cottonworld, Lavin Lekhraj.

    Speaking about the inspiration around the film, Kohli said, “Embracing comfort amidst discomfort is a triumph in itself. This film, ‘Be Comfortable with Uncomfortable’, marks the second instalment of Pulp India’s comfort trilogy for Cottonworld, a tribute to the art of feeling at ease in one’s own skin. It celebrates the amazing individuals from every life path finding solace in authenticity, in being themselves.”

    Cottonworld is simplicity – however, simplicity achieved through a complexity of thought and design. Inspired by nature, all garments at Cottonworld are made using only comfortable & breathable natural fibres like cotton, linen, modal & bamboo. Since its inception, this has been the brand’s pledge.

    Cottonworld’s philosophy is to enrich customers’ lives with simple, high-quality, comfortable clothing. The brand’s long-term pledge is to reduce the environmental impact of its daily business activities, to help achieve sustainable growth for society, and to make the world a better place through its business and products.

  • Digimaze wins the performance marketing mandates for Just Watches & CottonWorld

    Digimaze wins the performance marketing mandates for Just Watches & CottonWorld

    Mumbai: Digimaze has bagged  the performance marketing mandates for Just Watches and CottonWorld on Thursday, according to a company statement.

    Just Watches is the largest and most trusted authorized retailer brand for watches in India. It is an established home for 40 world-class brands, and their portfolio continues to grow continuously as they keep adding more brands each year. Cottonworld is an Indian clothing brand that specializes in producing modern classic garments for men and women using top quality and natural fabrics like cotton & linen.

    According to the Just Watches mandate, Digimaze will design and supervise campaigns while enhancing audience engagement on the website through performance marketing strategies. These strategies will increase the ability of Just Watches to offer prestigious and luxurious watches, not just on their website, but also on other well-known marketing platforms.  

    Cottonworld, a brand committed to producing comfortable garments, using natural fabrics has completed 35 glorious years. Digimaze will concentrate on constructing performance marketing strategies that will support and create the brand’s digital presence by making its clientele.

    Digimaze CEO & co-founder Vatsal Rajgor said, “It is a pleasure for Digimaze to win mandates for brands like Just Watches and Cottonworld. With this, we plan to continue to make Just Watches synonymous with prestige and luxury as a watch wear brand in India. This is achievable by focusing on result-driven marketing strategies which will assist the brand to reach and interact with high-quality audiences. With Cottonworld, we aim to establish a community-based clientele that will encourage wearing naturally made apparel.”

    Just Watches co-founder & CEO Aditi Motla said, “Digimaze has opened up a previously undiscovered path of scaling and growth for us by using their robust performance marketing strategies. Their on-point and thorough understanding of our market and offering expertise cater to our needs. We look forward to a mutually-rewarding partnership that will enable us to reach new markets.”

    Cottonworld director Lavin Lekhraj said, “We are glad to partner with Digimaze for performance marketing. They are mandated to help us grow on our e-commerce website with their astute thinking and a broad yet sharp understanding of the clothing market and strategies.”