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Tag: coto

  • Mona Singh voices Coto’s new brand film on emotional wellness

    Mona Singh voices Coto’s new brand film on emotional wellness

    MUMBAI: Coto, India’s leading emotional wellness platform, has released a stirring brand film narrated by actor Mona Singh, urging people to speak up and seek support without fear.

    Drawing from millions of minutes of real conversations on its platform, the film transforms lived struggles into powerful stories. A long-distance partner, a burnt-out parent, a young professional crumbling under expectations, each vignette reflects lives we recognise, but too often ignore.

    Produced with Trigger Happy Entertainment Network, the campaign doesn’t just spotlight problems; it offers pathways forward. “This film gives voice to the invisible battles so many fight while wearing a smile,” said coto, co-founder, Shefali Anurag. “Our mission is clear: to replace silence with presence, stigma with compassion, and isolation with connection.”

    For Mona Singh, lending her voice was more than a gig. It was personal. “Just as I rely on a nutritionist and fitness trainer for my physical health, coto
    supports my emotional wellness, bringing clarity and calm when it matters most,” she said. “The difference between barely surviving and truly thriving often comes down to having the right support at the right moment. That’s why I count on coto’s experts, not as a sign of weakness, but as essential
    tools for peak performance in every aspect of life.”

    With India’s $7 billion wellness market booming, coto is positioning itself not just as a platform but as a cultural force, normalising conversations around mental health, love, and relationships. The brand film is now live across coto’s digital channels, sparking dialogues that aim to travel well beyond the screen into living rooms, workplaces, and communities.

  • coto supports women’s mental health with ‘Noise-free Diwali – Kill The Inner Noise’ campaign

    coto supports women’s mental health with ‘Noise-free Diwali – Kill The Inner Noise’ campaign

    Mumbai: With the celebration of the festive season on a high and the sounds of Diwali already begun to ring into our lives, coto, a social community platform exclusively for women, launches ‘Noise-Free Diwali – Kill the Inner Noise’ campaign. Emphasising the importance of mental health and inner peace, this initiative aims to empower women to quiet the mental clutter and anxiety that are often heightened during this season. Thus, making space for genuine joy and meaningful connections with family and friends.

    The campaign’s digital showcase includes captivating videos and stories, featuring relatable insights while highlighting the importance of seeking expert advice on managing family dynamics, finding balance, and prioritizing mental health during Diwali. Encouraging women to share their own experiences with festive stress and join the movement of a noise-free, mentally healthy Diwali, live webinars featuring mental health and relationship experts such as Dr. Mona Gujral & Pragya Arora will be hosted alongside interactive and engaging polls.

    On the campaign launch, coto founder & CEO Tarun Katial said, “The festive season is known to bring joy and light in everyone’s homes and lives,  but it often puts additional pressure on individuals especially women to meet familial and social expectations, sometimes at the expense of their mental well-being. This campaign reflects coto’s commitment towards addressing such pressures that women experience by offering access to expert guidance to prioritize their inner peace and celebrate the spirit of Diwali in its true sense.”

    Through the campaign, coto underscores its mission to offer a safe space and reliable support for women, ensuring they don’t have to go through the pressures of familial and social expectations alone. Thus, urging women to choose peace over noise, both externally and internally, and embrace the festivities while prioritizing mental clarity and emotional balance.

  • coto’s 24/7 live consultation, a new frontier to empower and support women users

    coto’s 24/7 live consultation, a new frontier to empower and support women users

    Mumbai: Digital media has become an important part of people’s lives, allowing them to stay connected, learn, seek advice, and monetize. To meet this demand, coto, a social community app for women, having more than 7000 vibrant communities with over 1 million conversations, has introduced live consultations on its platform. This new offering aims to encourage women users to seek knowledge and guidance from experts on diverse topics, creating a supportive environment to connect experts from different walks of life.

    coto’s live consultation which integrates the AI-powered Q&A feature, enables women users to take 1:1 sessions using live chat, audio, and video features with the experts, combining community support with digital convenience. This progression and enhancement of engagement beyond communities offers a range of exclusive benefits without being limited by geographic boundaries. Users will have 24*7 access to expert guidance across time zones on taboo topics like mental health & wellness, relationships, astrology, and tarot, amongst others.

    To experience the value of expert advice, users can also avail of initial free sessions, and conveniently pay for live consultations through coto wallets.  coto’s unique Pay Only When Happy  allows users to pay for consultations only when they are satisfied with the services. This policy encourages users to seek help without worrying about financial risks. Maintaining a strong emphasis on privacy and safety, coto caters to the confidentiality and security of users by providing an option to join the live session anonymously.

    Expressing her excitement around the launch, coto co-founder Aparna Acharekar stated, “At coto, our commitment is to always empower women by providing a safe and unbiased online space, free from any judgment. Our new live consultation feature further reinforces this commitment by offering 24×7 expert guidance and support whenever needed. With this launch, we aim to address women’s challenges, foster growth and promote entrepreneurship within a supportive community.”

    Commenting on the announcement, coto chief technology officer Zeebee Siwiec said, “Furthering its commitment towards enhancing user experience and boosting engagement on the platform, coto is addressing specific and personal challenges of users by combining community support with expert consultations through AI-driven solutions. By using large language models, the app is identifying individual challenges, efficiently matching them with tailored services, and continually improving the quality of consultations. With a focus on advanced new age tools like LLMs and Vector Stores, coto uplifts the nature of content, conversations, and consultations, making the social community platform a more interactive and expressive user interface.”

    Expressing her excitement, coto chief astrologer Dr. Gunja Mehta Ahuja said, “With the launch of live consultation, interest among women in the age group of 25-45 is being witnessed. They are majorly seeking advice about their relationships, marriage, finances, and careers, amongst others. This showcase of enthusiastic participation indicates that it’s paving the way for success for coto.”

    Adding on to that, coto chief psychologist Dr Mona Gujral said, “The live consultations on coto will help women better understand the different kinds of issues women across the country face. Having kickstarted live consultations, the commonly asked questions so far have revolved around relationships and marriage. During my sessions, while multiple interactions take place with women who engage, the conversations tend to be beneficial and enlightening for those merely attending, too. This gives them the courage to open up about their own struggles, along with the hope that help is available out there, should they ever need it.”

     

  • coto welcomes Ankita Gupta, CEO & founder at Digitactix, as their new community advisor

    coto welcomes Ankita Gupta, CEO & founder at Digitactix, as their new community advisor

    Mumbai: coto, a leading community-driven platform, proudly announces the addition of Digitactix CEO & founder Ankita Gupta to their team as their new community advisor. As a seasoned entrepreneur and digital marketing expert, Ankita Gupta brings extensive experience and expertise in digital marketing to the coto platform.

    Over the span of eight years, Ankita has led her team at Digitactix to successfully serve over 250 global clients earning her various accolades. At coto, she will play a crucial role in advising the consultants and experts on digital marketing trends, social media engagement, and brand positioning. This will further help the consultants and experts at coto to build compelling digital marketing campaigns for their respective communities and also empower them with diverse perspectives, experiences, and expertise that will hone their entrepreneurship skills online.

    Ankita expressed her enthusiasm for partnering with coto, stating, “I believe that digital marketing isn’t merely a choice but a revolutionary change that compels startups to rewrite their marketing playbooks. By joining coto’s Community Advisory Board, I am excited to share my expertise and collaborate with women on innovative marketing strategies that drive diverse communities toward success. Together with coto, our emphasis will be on fostering community, practising ethical marketing, and sharing knowledge, alongside the focus on women-led Q&A content, quick consultations, and round-the-clock support for women, which distinguishes coto as the preferred social community platform for women.”

    coto co-founder Aparna Acharekar, commented on Ankita’s recent onboarding, stating, “As a women-led platform, we are thrilled to announce that Ankita’s inclusion as one of our community advisors serves as an inspiration for all our coto communities. With digital empowerment advocates like Ankita on board, I am confident that we will create content and commerce opportunities to secure financial independence for women.”

    Ankita’s educational experiences at prestigious institutions such as IIM Ahmedabad and Harvard have honed her business expertise, and her background at the Indian Institute of Modern Management in Pune has solidified her marketing fundamentals.

    Apart from digital marketing, Ankita is also dedicated to sustainability. She firmly believes that in the digital realm, sustainability isn’t just an option but a necessity for the future. Her dedication to integrating sustainable solutions into digital marketing strategies has set her apart in the industry.

  • “Uncut, unfiltered, uninhibited says Shruti Haasan on creating her community on coto

    “Uncut, unfiltered, uninhibited says Shruti Haasan on creating her community on coto

    Mumbai: Known for her authenticity, actor-singer Shruti Haasan has always encouraged women to embrace boldness, break stereotypes, and make unconventional choices. In her world, rules don’t define possibilities; it’s a realm where empowerment flourishes. Furthering this commitment to support and uplift women, the “Monster Machine” singer has joined coto, a social community platform exclusively for women with her community ‘Urban Chudails’.  

    Shruti strongly believes in staying true to oneself—an affirmation of her core values. 
    “Embracing the title of an ‘Urban Chudail’ should be viewed as a positive attribute, celebrating unabashed authenticity, particularly among women. In the vibrant metropolitan setting, women encapsulate diverse personas, each distinct, contributing to their unique ‘Chudail’ identity. Some openly express their sexual orientation, while others enthusiastically embrace solo travel or find freedom in independent living. Fostering this diversity, especially on a platform like coto is essential as it will allow women to appreciate and celebrate the individual qualities that make each of them a unique and remarkable ‘Chudail’ in their own right.”

    Reflecting on her childhood and experiences in the entertainment industry, Shruti Haasan added, “Growing up and working in showbiz taught me a lot. Thanks to my upbringing, I’ve always been outspoken, which has played a big role in my success. I want every woman to embrace fearlessness. To me, being an ‘Urban Chudail’ is a positive concept—it symbolises strength, not just a label. In the digital age, it’s a celebration of being unique and fearless. While times have changed, there’s still some unfair stigma around unconventional choices that needs to be addressed”.

    Having been a strong advocate for healing crystals, manifestation, and higher powers, Shruti views them as creative extensions of herself. Taking this belief a step further, her community on coto is an open invitation for women of different personas to join—a diverse mix of ‘Chudails.’ It welcomes and celebrates the unique qualities each woman brings to the community. Thus, creating a space where women from diverse backgrounds having various perspectives are embraced and can also freely discuss various topics including self-expression, sexual and mental wellness, career, life, music, and art.

    To see what Shruti’s community looks like, click here-  

    Join Shruti’s community Urban Chudails on coto!

    Here’s where you can download coto:

    For Android- https://play.google.com/store/apps/details?id=world.eve.coto

    For iOS – https://apps.apple.com/in/app/coto/id1639803523

  • Coto appointed Shefali Anurag as VP of the marketing

    Coto appointed Shefali Anurag as VP of the marketing

    Mumbai: coto, the social community platform, by women, for women has appointed Shefali Anurag as vice president of marketing. Shefali will lead and execute the marketing strategy for the organisation. coto to accelerate the platform ‘enhancement its presence in the dynamic landscape of technology, information, and the internet.

    As a seasoned expert she has good experience in digital marketing, social networking, and global relations verticals. Shefali’s industry experience will be significant in strengthening the brand’s positioning as a niche platform for women, offering them opportunities for growth, connection, and empowerment in the digital world.

    She has worked predominantly in the tech, e-commerce, and fashion space, and spearheaded transformative marketing initiatives before. With a wealth of experience in some of the innovative tech companies including Amazon, Twitter (Zipdial), Booking.com (Agoda), and Pomelo Fashion, Shefali has managed multiple media launches, announcing funding rounds, acquisitions, product launches, and KOL campaigns across six Asian markets – India, Bangkok, Vietnam, Thailand, Philippines, and Singapore.

    Welcoming Shefali to the team, coto co-founder Aparna Acharekar said, “We’re delighted to have Shefali lead the marketing team at coto. Her rewarding industry experience and strategic vision speak volumes about her knowledge, expertise, and leadership. We’re confident that Shefali’s acumen in the digital world will help the platform build a safe and secure online environment for women.”

    Speaking about her new role to the media Shefali Anurag said, “Today, women make up 49.6 per cent of the world’s population; we are finally at the point where we can be equals and take the lead on the global scale. However, given how much time we spend in the digital space, we must stay ahead of the Web3 curve to thrive – coto serves as the perfect medium for this. coto’s team, its vision, and goals inspire me greatly and I’m looking forward to an incredible journey together.”

  • coto’s Publisher Partner Program enables users to create, distribute & monetize content

    coto’s Publisher Partner Program enables users to create, distribute & monetize content

    Mumbai: coto, a social community platform for women built on the web3 principles of trust, transparency, and participative ownership, has announced its Publisher Partner Programme. It brings together publishers, experts, and creators across genres and platforms to create and monetise their communities.

    coto explains that its Publisher Partner Programme aims to reshape the traditional content ecosystem of creation, distribution, and monetisation for publishers. Through the program, publishers can finally turn their current challenges of discovery, monetisation, and value-added services into the advantages of preferred partnerships, community engagement, and multi-monetisation models.

    It added that the internet has created a wealth of opportunities for publishers to extend their market reach and cater to a more focused audience. Competing in an era of free content, most publishers walk a tightrope in expanding their network, enhancing revenue generation models, attracting the attention of the right audience, and at the same time, owning the brand-audience relationship. As the world transitions to web3, there remains a need for a multi-network online platform that can provide creators and brands with a wider content ecosystem that offers universal content access and incremental revenue opportunities. This is the gap that coto is looking to fill.

    It will help collect the right mix of content, genres, and users on the platform that resonate with the brand’s ethos.

    coto co-founder Aparna Acharekar said, “coto’s Publisher Partner Program endeavours to create a responsible social platform where authentic, verified information is available from credible experts. As we transition to the new era of the internet, there is a clear need and potential to create an ecosystem that helps the audience navigate through the vast amount of content online and, at the same time, captures growth opportunities that disrupt the sector. By adopting a community-driven approach, the programme incentivizes engagement, thus creating an ever-evolving diverse model of monetization. It will offer members, brands, publishers, and creators a truly universal experience of accessing content.”

    Big FM COO Sunil Kumaran said, “Big FM stays committed to engaging its diverse audience with purpose-driven campaigns that entertain and inform with exceptional content, delivered in an impactful manner. Our thoughts align with coto, a women-only social community platform serving as a channel of change with content by women, for women. We are glad to associate with coto and are coming up with an exhaustive content line-up by our RJs covering multiple topics and industries. This convergence will create a new horizon of infotainment, exclusively on this trailblazing platform—coto.”

    Spooler founder & CEO Binoy Joseph shared, “The internet has become the primary source of content and, therefore, has created a need for different revenue generation models for creators and publishers. coto’s publisher partner programme is built on the principles of participation, ownership, and micropreneurship for all women. Its monetisation opportunities such as social, live, and service commerce, advertising revenue, and merchandising give creators and publishers a perfect platform to begin the monetization journey. We look forward to growing our audience with a very distinct and discerning women audience base.”

  • coto unveils ‘app tiles’ ahead of its launch – reflects values of inclusivity and community building

    coto unveils ‘app tiles’ ahead of its launch – reflects values of inclusivity and community building

    Mumbai: The web3-based social communication platform, coto, has unveiled its ‘app tiles’ as a precursor to the launch. The women featured in the ‘app tiles’ exude a fervent enthusiasm for doing what they love and being who they are in a safe space with no judgements. coto wanted women with different personalities and across cultures to come together, all in one place, just like the vibe on the platform.

    The design process for the ‘app tiles’ involves portraying carefree women who enjoy building their own communities with those who share the same vision. The use of pastel shades conveys the feeling of being supportive and nurturing. With this imagery and complementing colour themes, they reflect the coto ethos.

    These app tiles showcase how like-minded women from across cities, irrespective of their caste, creed, colour, etc., come together to connect and share their experiences. It showcases the sense of freedom that these women enjoy while engaging in meaningful dialogues and conversations. The app tiles give a glimpse of all the emotions that these women experience when in a group as one unit. Most importantly, they are seen enjoying themselves without worrying about the outer world and toxicity.

    Speaking of the app tiles, coto co-founder Rajneel Kumar said, “Every aspect of coto is designed to foster a sense of togetherness and belonging amongst all the members of the community. We chose our ‘app tiles’ to be an ever-evolving representation of women across geographies and ethnicities. This is another way for us to stay true to our core brand values of inclusivity and create a safe space for women.”

    Adding to it, photographer Tanya Agarwal shared, “The thought behind the ‘app tiles’ was clear—to portray a safe space for like-minded women around the world to come together and express themselves freely. Through the visual representation, we wanted to bring alive coto’s philosophy of creating an engaging, dynamic space shaped by women, for women, where you can just be. The emotions, colours, body language, and interactions between them evoke a sense of enthusiasm, which best represents the coto tribe.”

  • Web 3.0 platform ‘coto’ ropes in Vishakha Singh as NFT strategist

    Web 3.0 platform ‘coto’ ropes in Vishakha Singh as NFT strategist

    Mumbai: ‘coto,’ a web3-based social community platform for women, has announced the appointment of Vishakha Singh as its non-fungible token (NFT) strategist.

    The company said in a statement that Singh will create and execute a robust strategy, roadmap, and execution on NFTs for ‘coto’ by spearheading awareness programmes on best practices of NFT for ‘coto’s’ creator community and will be instrumental in making ‘coto’ a front-runner in this domain.

    Through this role, Singh will play a vital part in executing the roadmap for ‘coto’s’ decentralised autonomous nature, starting with the NFT programme for creators. Besides involving B2B agencies in ‘coto’s’ early adopter programme for long-standing partnerships, she will also structure the approach based on content-led and community-led NFTs for monetisation, gating, and benefits.

    On joining ‘coto,’ Singh said, “I’m delighted to join the dynamic team of ‘coto’. My contribution would be to execute an overall strategy and craft the roadmap for the platform and its creators in the field of NFTs. Web3 is bringing an opportune moment for women for value creation and ‘coto’s’ inclusive environment enables women to create, consume, and communicate without toxicity.”

    “Through advanced technologies and insights of blockchain and NFT, I look forward to helping ‘coto’ evolve its tribe in the Web3 space,” she added.

    On Singh’s addition to the team, ‘coto’ by Eve World co-founder Rajneel Kumar said, “Web3 has changed the way social communities allow content creation, consumption, and monetisation globally. ‘coto’ is taking a deep dive with technology to cement its position on national and global marketplaces for content demand and supply to create a uniquely sustainable value proposition for its community of women creators and members. Vishakha’s experience will help ‘coto’ onboard the entire community about NFT, blockchain, and its benefits for the greater good of building a thriving, rewarding, safe space for women online.”

    In a phase-wise roll-out, ‘coto’ will soon announce its NFT plans and way forward for creators and members, stated the company.

  • ‘coto’ partners with BigBang.Social to nurture entrepreneurial aspirations of women creators

    ‘coto’ partners with BigBang.Social to nurture entrepreneurial aspirations of women creators

    Mumbai: Eve World’s ‘coto’ has partnered with leading influencer marketplace Collective Artists Network’s BigBang.Social (BBS) to offer early access to their strong, incredible base of female creators across genres.

    This association is in line with ‘coto’s’ commitment to enabling meaningful conversations for women creators and social media influencers.

    Both ‘coto’ and BigBang.Social take a step ahead to help nurture the entrepreneurial aspirations of women creators. Creators can offer paid communities, paid content, live commerce, social commerce, and merchandising on the platform.

    Commenting on this association, ‘coto’ founder and CEO Tarun Katial said, “It is our commitment to provide community-driven opportunities to creators worldwide. We are happy to partner with BigBangSocial and take our vision to empower female experts and social media influencers further. We want to build a responsible virtual environment that incentivizes and gives an equal shot at digital value creation and ownership for women worldwide.”

    Collective Artist Network founder and group CEO Vijay Subramaniam added, “BigBang.Social has always functioned at the forefront of exploring new opportunities for creators and providing them with the platform they need to both showcase and monetize their talent, thereby catalysing their growth. I’m glad to have us associated with ‘coto’ and provide a new avenue for women to amplify their voice and meaningfully engage with the right audiences.”

    Priyanka Mohite who plans to build her community OceanToSky@coto commented, “It has always been my life’s mantra to work hard and with passion. ‘coto’ as a women’s-centric platform helps me be myself without any societal pressure. I want to build a community of like-minded people who thrive on doing big things in life. I look forward to OceanToSky@coto, where I want to motivate young girls and women to take up trekking and mountaineering.”

    Priyanka holds the Tenzing Norgay National Adventure Award, 2021 in recognition of her achievements and contribution to land adventure. She is the first Indian woman to climb Mt. Annapurna and the youngest Indian woman to climb Mt. Lhotse.

    Ankita Gain who plans to build her community GetFitWithAnkita@coto said, “In any sphere, it is very important for women today to be recognised. ‘coto’ does just that with a web3 platform designed for women, enabling them to build their own space and be themselves without being judged. As we all know, the fitness industry today is mostly male-dominated, and it is very important to have female representation. As a fitness expert and influencer, I want to educate women and encourage them to adopt a healthy lifestyle with the help of my community, GetFitWithAnkita, on ‘coto’.”

    Ankita Gain, a bodybuilder and fitness trainer, has won the title of Miss India Junior twice, conferred by the Indian Body Building Federation (IBBF).

    BBS has curated over 15,000+ creators across genres such as beauty, fashion, lifestyle, parenting, health, motivation, and finance in their marketplace. ‘coto’ and BBS plan to evangelise the concept of community building for creators and leverage Web3 through learning and interactive sessions.