ITV

Tag: Cosmopolitan

  • Hello! makes a grand entrance in India with a desi twist on glamour

    Hello! makes a grand entrance in India with a desi twist on glamour

    MUMBAI: Say hello to the newest sparkle in India’s glossy galaxy. In a move that’s set to redefine celebrity journalism and luxury lifestyle reportage, the India Today Group has officially launched the Indian edition of the world-renowned Hello! magazine in partnership with HOLA! S.L.

    The Spanish-born magazine, beloved globally for its inside access to star-studded lives, royal soirées, dream homes, and haute couture, is now ready to charm Indian readers in both print and digital formats. From cover-to-cover glamour to Instagram-worthy exclusives, Hello! India promises to bring readers up close and personal with celebrities, fashion icons, and tastemakers with a touch of desi dazzle.

    Talking about the launch, India Today Group vice chairperson & executive editor-in-chief Kalli Purie said, “We are very excited to add HELLO! to our existing lifestyleportfolio. I am confident that Ruchika and Sakshi will use their vast experience to make Hello! a leading brand in India”

    “As Hola! completes 80 glorious years, we’re proud and delighted that Hello! India continues to be part of our story. We know that everyone who reads and connects with it will always find so much to celebrate,” said Hola S.L. Group and Hello! chairman Eduardo Sanchez Pérez.

    On the business front, India Today Group COO of lifestyle & luxury business Sakshi Kohli will lead the charge. A veteran of the group with more than 17 years of experience, Kohli has spearheaded other luxury titles like Harper’s Bazaar, Cosmopolitan, and Brides Today.

    With a print edition, a strong digital presence, and marquee lifestyle events on the cards, Hello! India is poised to add a fresh, glossy glow to the country’s publishing landscape. So, whether it’s the latest red-carpet moment or a peek inside a palace, it’s time to say Hello! to a world of timeless glamour with an Indian soul.

  • Veet’s new campaign celebrates the beauty in spontaneity

    Veet’s new campaign celebrates the beauty in spontaneity

    MUMBAI: Depilatory products company, Veet, has launched its new campaign #Unpose that celebrates the beauty and confidence of every woman. The campaign focusses on creating an attitude shift towards believing that women are most beautiful when they are natural and spontaneous.

    The campaign will be revealed as a contest, with brand ambassador, Shraddha Kapoor urging every girl to #Unpose through a video message. Four lucky winners of the photo contest will get the opportunity to be the cover girl of the leading lifestyle and fashion magazine, Cosmopolitan.

    Beauty is often associated with posing perfectly. However, Veet believes that every woman radiates beauty from within. When natural emotions are captured candidly, they show a beautiful and confident woman shedding all inhibitions and being true to herself. With this campaign, Veet wants to reach out to all of them who feel they need to have that “perfect selfie” to share with the community and encourage them to accept their natural self with #Unpose which embodies confidence and comfort.

    Reckitt Benckiser South Asia Health chief marketing officer Pankaj Duhan says, “Veet has always celebrated beauty and confidence. We have always encouraged women to shed their inhibitions and showcase their true self to the world. We are extremely proud to introduce our new campaign #Unpose – with which we aim to make every girl live without inhibitions; starting with posing for a photo without inhibitions. We are excited to partner with youth platforms Voot and Hauterfly in spreading the message. We are hopeful that we can inspire women to change how they feel about themselves and become even more confident.”

    Veet brand ambassador and Bollywood actor Kapoor adds, “I am super excited to be a part of such an exciting campaign with Veet #Unpose. I believe that every woman should be comfortable with her carefree self. Veet is celebrating you being you-unposed and spontaneous. So don’t wait just #Unpose and share a photo of the gorgeous you as you.”

    The campaign will kick start with a contest after Veet shares the #Unpose campaign video featuring Kapoor. The campaign will be open for women to share their pictures till 15 June 2018.