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Tag: cosmetics

  • House Of Makeup invites beauty enthusiasts with the Peach-Fuzz makeup trend

    House Of Makeup invites beauty enthusiasts with the Peach-Fuzz makeup trend

    Mumbai: House Of Makeup is a makeup brand that aims to redefine beauty with its commitment to inclusive, high-quality products, and a passion for empowering individuals to express themselves authentically. With the spread of the Peach-Fuzz makeup trend, House Of Makeup invites beauty enthusiasts to experience the allure of clean, glowy-dewy makeup for an effortlessly radiant look.

    Aimed at accentuating natural features and enhancing your real beauty, the Peach-Fuzz Makeup trend embraces a minimalist approach to makeup. This look is all about achieving a soft, dewy glow that radiates freshness and plumpness. House Of Makeup’s high-performance, affordable products are all you need to nail this look.

    House of Makeup founder and CEO Harlin Sachdeva said, “The Peach-Fuzz makeup trend is right up our alley, as we are big fans of the natural, no-makeup makeup look. In fact, most of our products are designed for everyday use and make for an effortless, no-fuss routine, Our mission has always been to empower individuals to embrace their natural beauty, and this trend rides on our commitment to provide products and techniques that enhance one’s innate radiance.”

    The Peach-Fuzz trend emphasises a clean, fresh-faced look, using lightweight formulations and strategic applications to achieve a youthful glow. House Of Makeup’s specially curated line of products, especially the luminous skin tint and crease-free concealer, caters to this trend, offering a range of skincare-infused makeup that nourishes the skin while providing a radiant finish.

    House Of Makeup encourages makeup and beauty enthusiasts to explore the Peach-Fuzz makeup trend and discover the joy of achieving glowing skin effortlessly. The products offered by House Of Makeup are 100 per cent clean, have no toxic ingredients, are cruelty-free, paraben-free, and sulphate-free, among other things.

    For more information on House of Makeup, please visit:- https://houseofmakeup.com/

     

  • MTV Splitsvilla star Akashlina Chandra launches Akashlina Cosmetics

    MTV Splitsvilla star Akashlina Chandra launches Akashlina Cosmetics

    Mumbai: In an exciting development for the Indian beauty industry, Akashlina Cosmetics makes its debut today. Founded by Akashlina Chandra, known for her charismatic presence on MTV Splitsvilla, the brand introduces a vegan, cruelty-free, and inclusive range of beauty products, pioneering a new wave of ethical beauty standards.

    The inception of Akashlina Cosmetics is a narrative of passion and vision. Akashlina Chandra’s transition from a reality TV personality to a beauty entrepreneur is fueled by her personal experiences in the beauty world. She realised the need for products that cater to a wide spectrum of beauty enthusiasts, leading to the creation of a brand that resonates with inclusivity and ethical beauty practices.

    The product range is crafted with every consumer in mind. The brand is a reflection of Akashlina’s own experiences, with products like the ‘Butterfly Effect’ eyeshadow palette that celebrate the journey of self-discovery and the variety found in individual beauty.

    “Akashlina Cosmetics emerges as a beacon in the beauty landscape, heralding a celebration of beauty in its purest form. This brand stands as a testament to the belief that beauty transcends external adornment, embracing the essence of our authentic selves. It champions the notion that beauty should be a personal signature, a form of self-expression that honors one’s inner self and defines us all,” said Chandra.

    The brand’s commitment goes beyond its product line, emphasizing community engagement and customer involvement. Akashlina envisions a brand that is interactive, where feedback and customer experiences shape the future of the products.

    As Akashlina Cosmetics steps into the market, it promises to offer a unique experience to its customers. It’s a brand that celebrates beauty in all its forms, promoting the message that beauty is not just about external appearances but about embracing diversity and making ethical choices.

  • Urban Indians are most likely to notice endorsements of mobile phones and clothes on social media

    Urban Indians are most likely to notice endorsements of mobile phones and clothes on social media

    Mumbai: Among the various categories of products and services endorsed by social media influencers, YouGov’s new research found that urban Indians are “a lot likely” to notice endorsements for mobile phones (46 per cent) and clothes (45 per cent).

    In comparison to this, each of the 38 per cent think they are a little likely to notice such endorsements, while 12 per cent and 14 per cent, respectively, think they are not at all influenced by such testimonials.

    25- to 34-year-olds are most likely among the different age groups to notice mobile phone endorsements by social media influencers (53 per cent); those in the age group of 35 to 44 years are most likely to take notice of endorsements for clothes (at 54 per cent).

    When it comes to groceries and food items, 39 per cent urban Indians claim they get influenced a lot by influencer endorsements, while for 37 per cent the influence is a little.

    For other categories, such as tech devices, media streaming services, healthcare products, out-of-home entertainment, cosmetics, air travel, and financial investments, the influence is more likely to be little than a lot.

    Data shows there is some polarity visible for categories such as video games and tickets for sporting events. While 24 per cent of urban Indians say they are very likely to notice such endorsements for each of the categories, just as many (28 per cent each) say they do not get influenced at all.

    Gambling and bookmaking services are the only categories where 42 per cent respondents are more likely to say they do not get influenced at all than the respective 31 per cent and 16 per cent say they get a little or a lot.

  • Street Wear Cosmetics relaunches & expands its product portfolio

    Street Wear Cosmetics relaunches & expands its product portfolio

    Mumbai: Street Wear announced that it is relaunching with a focus on high-quality products backed by the brand idea #NodoubtNoLimits. The brand aims to give every consumer the confidence to celebrate their individual beauty & values, unlike other brands which believe in celebrating celebrities. 

    To amplify the relaunch, Street Wear will engage in an influencer campaign with the theme #Lipsdontshy and will be working with influencers, and bloggers across social media platforms, where they can express their creativity through lip art. Furthermore, a powerful brand video will also be launched to bring the brand essence alive by reinstating the significance of expressing and embracing one’s uniqueness at home, work, or on the streets.

    The new range of products spans multiple make-up categories, using unique formulations extremely suitable for the Indian skin type and in sync with the aspirations of the highly aware new-age consumers who embrace new ideas. Its all new long wear stay-on foundation, which has an oil-free formula, is sweat-free and long lasting, will allow consumers to face the world confidently.

    The products will be available on all major e-commerce platforms and retail stores across India. Streetwear is also entering a unique distribution partnership with Nykaa D.

    Commenting on the relaunch, Umesh Modi Group chairman Umesh Modi said, “We continue to invest in the Indian beauty market with the best of global brands. With the new look Street Wear, we offer the modern consumers with not only world class products but also a brand they connect with – the one which makes them break the stereotypes on beauty, gender, skin colour, roles & behaviour. Street Wear will continue innovating and launching many new colour cosmetics products in the coming months.”

  • #Retrace2021: Influencer-led purchases played a big role in driving growth: SUGAR CEO Vineeta Singh

    #Retrace2021: Influencer-led purchases played a big role in driving growth: SUGAR CEO Vineeta Singh

    An established name in the Indian beauty & personal care market, SUGAR Cosmetics was among the early movers into the D2C (direct-to-consumer) space as a digital-first cosmetic brand. Nurtured by Vineeta Singh, an IIT & IIM graduate who co-founded the beauty startup in the year 2015 along with her husband, the brand today boasts over two million app downloads on iOS and Android and 1.8 million-plus Instagram followers. Not only this, it has established retail touchpoints in over 35,000 outlets across 130+ cities and has raised $21 million in series C funding in early 2021.

    The persistent entrepreneur was third-time lucky after her first two start-ups did not take off. However, the second startup, Fab Bag, a subscription business that offered women an assortment of beauty products every month for a small fee- gave her enough data and insights to kickstart her third one. Singh realized that the makeup brands that were available—foreign or local—didn’t cater to Indian skin tones or the Indian way of life, and poured her academic learning and freshly-learned consumer insights into SUGAR. Unlike most digital-first brands, SUGAR was early to develop an omnichannel presence. The gamble paid off and today the seven-year-old startup has hit an annual run rate of Rs 500 crore as of November 2021, having closed FY21 at approximately Rs 130 crore revenue.

    The massive push to the digital economy that the pandemic offered also proved to be a boon and gave the brand a huge opportunity to connect directly with its consumers.  The multi-faceted serial entrepreneur who describes herself as “CEO @ SUGAR Cosmetics. Mom. Running, cycling, swimming person – in that order” believes that “women make the best all-rounders.”

    IndianTelevision’s Anupama Sajeet, caught up with Vineeta Singh- CEO & cofounder of SUGAR Cosmetics– for an exclusive chat on the key innovations the Beauty brand brought into its portfolio in the past year and its expansion plans in 2022. She also shares her thoughts on trends witnessed by the beauty industry last year while also delving upon the learnings that she carries into the new year.

    Edited excerpts:

    On key changes/innovations brought in 2021 by the brand

    Despite the difficulties that all brands faced during the second wave of the pandemic in 2021, SUGAR Cosmetics launched 30+ new products. Keeping the market scenarios in mind, we also extended our skincare category with the launch of a coffee and citrus-based skincare range. SUGAR Cosmetics also built conversational & educative content using strong videos and infographics, exploring experiential retail marketing tactics and deploying stronger content even on the brand-owned app.

    As we continued to grow stronger on building powerful content, we also ensured that we strengthened our content distribution channels from digital and OOH to TV. Our SUGAR x Taapsee campaign TV Commercial aired on prime TV channels in eight languages witnessed over 50 Million views.

    On the brand’s association with the non-fiction show ‘Shark Tank India’ on Sony

    I am very grateful to have been invited to ‘Shark Tank’ as one of the Sharks. As this wasn’t a kind of brand collaboration, my acceptance of this offer by ‘Shark Tank India’ was purely a personal interest to nurture the entrepreneurship boom in the country. It’s a sheer pleasure being a part of this iconic show that has helped create several multi-million-dollar companies across geographies, over the years, along with a unique viewing experience to the audience not only educating them but entertaining them at the same time.

    On leveraging influencer marketing to connect with consumers

    For SUGAR, influencer marketing has played a big part in creating online and offline popularity for the brand. Not only in the sense of getting our engagement levels high, but also the direct response from consumers through the sales conversions has seen a spike when we have engaged in influencer marketing strategies. In the near future, we plan to take our association to the next level, by creating an exclusive community of these mini brand ambassadors and rolling out an exclusive program for them.

    On expanding the brand’s current consumer demographic

    As a brand, we continue to stay laser-focused and loyal to the 18-to-25-year-old target group. However, with retail rapidly blitz-scaling to become a significant part of our business over the last three years, the brand has also attracted a slightly older target group of 25-to-34-year-olds. What’s common though in both audience sets is that they’re digital-savvy, more peer and influencer-led than celebrity-led and know what a good lipstick looks like. We are definitely foraying into Tier 2 – 3 cities and are already available in more than 500+ cities through just our retail channels.

    On major trends witnessed in the Beauty & Cosmetic industry in 2021 

    We are seeing a dominance of peer/influencer-review led purchases over celebrity-promoted ones. Traditional retail, of course, continues to dominate the lion’s share of colour cosmetics and beauty sales in India but with the democratisation of data and access to low-cost internet, there’s a massive Tier 2/Tier 3 city audience that’s waiting to consume beauty brands like never before. In terms of new product trends, apart from transfer-proof lipsticks and mask-proof makeup, hybrid products are a new rage. Such products have gained a surge in sales for SUGAR through our illuminating moisturizers, lip primers, lip balms, hydrating primers, and more.

    On key trends that might dominate the industry in 2022

    2022 will see further integration of tech in beauty. I definitely see a lot more experimentation happening on these lines as consumers and brands explore the blurred boundaries between the digital and real world. Also as the growing GenZs community joins in as early adopters of makeup – I see a lot of influence of their buying behavior skewed on brands that focus on sustainability, and who explore themes around realistic beauty and inclusivity. Adoption of an omnichannel approach and focus on conversational commerce will also gain popularity among a lot of brands.

    On brand USP amid tough competition from rising players in the D2C cosmetics space

    The three main USPs of the brand – highly coveted colours, the right pigments that compliment all skin tones, and makeup made with formulations that last long, has helped the brand to build a cult following in a short span of time. Our products are just more value for the price tag we command – it will be hard to find products that are more pigmented, longer-lasting, and more suited to the Indian skin tone.

    SUGAR, as a brand has always been more creator-led, than celebrity-led in a cluttered market, where brands spend more time talking about discounts than the power or beauty and cosmetics. Ensuring all SUGAR Cosmetics products are manufactured in regions across the globe that excel in providing high quality for that specific product – has also been a major contributor to maintaining quality. With a clutter-breaking persona, signature low-poly packaging and chart-topping products –SUGAR will continue to keep providing more value and better quality than any other competitor in our price range. We will also continue to be a squarely millennial-focused brand.

    On looking ahead: Goals & plans for 2022

    We will further strengthen our core pillars – distribution, product, content, and community. We aim to be in over one lakh stores in 2022 and make SUGAR one of India’s top three brands in the overall colour cosmetics category with a company turnover of more than Rs 500 crores. We currently employ more than 2000 women and we also aim to raise that number to 3000 so that the brand is truly built by women for women.

    On the personal learnings that she will take into the new year

    Covid-19 has changed the way the world behaves. For SUGAR, we came out stronger with so much gratitude in our hearts. Firstly, towards our customers who continued to support endlessly, secondly towards our retail, warehouse, and HQ employees who were nothing less than frontline workers. Another learning has been that no matter what challenge is thrown at us, agility matters. We realised that growth is not about how fast you get to it, but how well you sustain it once you have arrived. And, lastly, we learnt to not stop making bold and brave decisions, like we always did!

  • Flipkart, Myntra partner with Marie Claire for cosmetics, hair appliances launch

    Flipkart, Myntra partner with Marie Claire for cosmetics, hair appliances launch

    Mumbai Homegrown e-commerce marketplace Flipkart along with the group’s fashion, beauty & lifestyle major Myntra on Thursday announced a partnership with Marie Claire, a global lifestyle and fashion brand, to bring the latter’s range of cosmetics and hair-styling appliances to India. 

    With this launch, Marie Claire, known for salons, magazines, ready-to-wear, and accessories segments running successfully in India, marks its entry into the beauty & hair care appliances category, said the press statement.

    Taking note of these strong consumer insights and thorough in-depth research, Flipkart and Myntra, in partnership with Marie Claire have come up with a new range of products that are inspired by French taste and expertise and infused with local influences to meet the needs of India’s next-gen consumer. The aim is to address specific concerns of Indian consumers and give them a ‘makeup meets skincare’ experience, it added.

    “We continue to explore partnerships that allow us to bring new brands and products to the Indian market in line with the needs and expectations of our consumers,” said Flipkart senior director- private label Priya Fotedar. “Despite significant changes in our lifestyles over the past year, beauty and hairstyling continue to remain important as ever in the daily lives of consumers. Our partnership with Marie Claire enables us to provide consumers with products that are affordable yet premium.”

    “India, for its sheer size, presents a huge and very attractive opportunity for Marie Claire in the beauty sector. We are excited for the opportunity to enter the personal care market – a segment that clearly has a lot of potential for DIY solutions,” said Marie Claire brand architecture partner Roberto Bre. “Partnering with Flipkart and Myntra will give us great reach and visibility among consumers, across the length and breadth of India. Flipkart’s and Myntra’s deep understanding of consumer behaviors and demographics will give us a strategic advantage as we expand our brand presence in the country.”

    “Beauty and personal care category is a strong focus area for Myntra. We are continuously expanding our portfolio, with many world-class brands already added so far in 2021, and Marie Claire is another fine addition to it,” said Myntra Fashion Brands senior director Nishant Prasad. “We are also looking to leverage our deep understanding of consumer and category trends to bring to market the most relevant and innovative products in the beauty and lifestyle space catering to evolving consumer preferences.”

  • On Earth Day, L’Oréal Paris pledges to reduce its carbon footprint by 50%

    On Earth Day, L’Oréal Paris pledges to reduce its carbon footprint by 50%

    Mumbai: Amid increasing urgency to combat climate change, brands around the world have begun reevaluating their production practices. Now, beauty brand L’Oréal Paris has announced its sustainability program, ‘L’Oréal for the Future, because our Planet is Worth it’, on the occasion of World Earth Day.

    The brand has pledged to embrace the ambitious mission of reducing its carbon footprint by 50 per cent on every finished product. It has also announced its decision to contribute €10 million to environmental projects whose beneficiaries are communities of women around the world.

    “Now is the time to accelerate sustainable innovation, to make the shift to a circular economy and to reduce the impact of our products,” said L’Oréal Paris global brand president Delphine Viguier-Hovasse, adding that between 2005 and 2020, the brand’s factories and distribution centres had already reduced CO2 emissions by 82 per cent, water consumption by 44 per cent, and waste generation by 35 per cent.

    “There is still much work to be done but we will remain strong in our resolve to make a difference and play our part in this race against climate change. We have a duty to change the codes of beauty to adopt a more sustainable approach and to empower our consumers to achieve responsible consumption,” she added.

    Among the key pledges made by the brand include its aim to use 100 per cent recycled plastic, 100 per cent sustainable cardboard and operate100 per cent carbon neutral factories by 2030. Along with financial support, it will also develop specific programs that empower women in leadership positions.

  • We want to create a culture & community of respect: L’Oréal Paris–India’s Pau Gruart

    We want to create a culture & community of respect: L’Oréal Paris–India’s Pau Gruart

    MUMBAI: L’Oréal Paris launched its global initiative ‘Stand Up Against Street Harassment’ in India in November last year with NGO Breakthrough as its on-ground training partner. The aim was to train one million people in India in bystander intervention to tackle street harassment by 2022. The program, with actor Aditi Rao Hydari as its brand ambassador, applies the global ‘5D’ methodology of Direct, Distract, Delegate, Document, and Delay – to help victims and bystanders to take these actions when faced with harassment in public places. 

    Now, on the occasion of International Anti-Harassment Week, Indiantelevision.com’s Anupama Sajeet spoke to L’Oréal Paris – India general manager Pau Gruart to know more about the beauty conglomerate’s drive against street harassment and what it hopes to accomplish through it. Gruart also shared insights on the long-term impact of Covid2019 on the beauty industry and why he believes the changes brought about by 2020 in consumer behaviour and consumption “are real and here to stay”.

    Edited excerpts:

    On what inspired the global cosmetics giant to take on this initiative.

    Globally, L’Oréal Paris has always stood for women's empowerment. We are committed to addressing the barriers between women and their ambition. An international survey done by L’Oréal Paris-Ipsos showed that sexual harassment is one of the most important issues worldwide. It happens everywhere, every day, and takes away the right of women to feel safe in the public spaces and impacts their sense of self-worth. We felt there was a need to empower people to take action for themselves, and others. Thus, L’Oréal Paris launched a campaign to encourage women and men to intervene safely if they experience or witness street harassment. We partnered with Hollaback! a global, people-powered movement to end harassment in all its forms, and Breakthrough India, an organisation working to make violence and discrimination against women and girls unacceptable, for its launch in India.

    On what the brand hopes to achieve through this initiative.

    We want our program to create awareness about street harassment and let people recognise the issue for what it is. We want to create a culture and community of respect, dignity, and worth by empowering over one million people with the 5D’s methodology, developed by Hollaback – training that can be taken digitally from the standup-india.com site. In India, we are also going on-ground with our partner Breakthrough India. We hope to create a bystander movement that discourages harassers, supports victims, and empowers bystanders to intervene by equipping them with safe methods to do so.

    On the findings of the study conducted by L’Oréal Paris in partnership with Ipsos.

    When we investigated to know the most important issue women face in their daily lives, we discovered that the #1 issue was street harassment. So, we commissioned Ipsos to investigate the scale of sexual harassment in public spaces.  The survey found that 80 per cent of women have experienced sexual harassment in public spaces, at least once in their lives. 76 per cent of people (men and women) have witnessed sexual harassment. While 28 per cent globally said they did not know what to do when asked why they didn’t intervene.

    In India, the survey revealed that 81 per cent of those spoken to feel there is a lack of training on how to intervene to put an end to sexual harassment. At least 54 per cent of Indians said someone helped while witnessing sexual harassment and 79 per cent said it improved the situation when someone did intervene.  

    These stats clearly show there is intent, but people do not have the tools or strategies that can help them change the narrative. So we decided to #StandUp Against Street Harassment and help people become a part of the solution in preventing street harassment. Our program offers people free training in the 5D methodology that gives them five simple, safe strategies to diffuse a situation without endangering themselves or the victim. 

    On the disruption caused by Covid2019 and changes in consumer behaviour.

    Firstly, I don’t think there is going to be any ‘going back to pre-Covid normal’. The changes brought about by 2020 in consumer behaviour and consumption are real and here to stay. Digital has become an extremely important aspect of our strategy. Fortunately, L’Oréal Paris has been leading the field when it comes to digital for years now. We have transformed from a beauty company to a Beauty Tech company. We have been able to ride on this shift in consumer behaviour effectively. We have been delivering a much richer online experience for our consumers, capturing the DIY and digital trend through: 

    -Delivering education (on products) in a virtual way

    -Use VR/AR tools to try the product and see how it looks on you

    – Live sessions and leveraging influencers for consumers to help them on their DIY journeys

    -Access to e-consultants who can further help answer queries 

    L’Oréal Paris Hair Colour, for example, leveraged technology to hold the consumer’s hand ‘virtually’ as she took her first steps into the hair colouring journey at home. We did this by organizing special sessions with our Hair Colour expert to clarify all her questions, having a virtual try-on on our website where you can see how the colour will look on you. So, we educated, demonstrated, and consulted – all virtually.

    On the long-term impact of Covid on the beauty industry.

    Beauty is an eternal requirement, linked to a fundamental need to feel and look good. While we have been in the business for 110 years globally, the desire for beauty has been with humankind for many more years, and that is not going to change. Even if you look at what happened last year during the lockdown with practically no socialising, people still experimented and expressed themselves in different ways with their makeup. Eyes got a lot more focus, even long-stay lipsticks became a mainstay in makeup bags. Like everything else, the market will transform. With Covid2019, it might go through an accelerated phase of transformation in products, consumer use, distribution, etc but as long as we are close to the consumers and thinking of satisfying their needs, the beauty market will be fine.

  • Central’s ‘Happiness sale’ returns!

    Central’s ‘Happiness sale’ returns!

    MUMBAI: The most exciting sale in town is here- The Central Happiness Sale! Avid shoppers will have yet another reason to celebrate this New Year with the sale offering upto 51% off on almost over 500 brands available across Central stores in the country. Indulge in the one month Happiness sale from January to February, 2014 and avail some incredible discounts on some of the best fashion brands across various categories. Choose from a choice of apparels, handbags, footwear, watches, cosmetics and accessories.

     

    The Happiness sale caters to almost all age groups and spoils shoppers for choice offering up to 51% off on the latest fashion and accessory brands. Fashion has never been more accessible as there are great offers for women ranging from ladies ethnic, western and party wear brands like Desi Belle, Fushion Beats, Biba, Rangmanch, Rig, Scullers, Remanika, Aakruti, Honey, Oxygen to Kid’s range of stylish and chic brands like Gini & Jony, Lilliput, Chalk, and Bare Kids to name a few.

     

    Men too now have an opportunity to change their wardrobe. With great offers on brands like Arrow, Van Heusen, Scullers, John Miller, Provogue, Indigo Nation, Allen Solly. Shoppers can even avail up to 51% off on sports brands like Nike, Adidas, Converse, Speedo, Skechers, Pepe, Levis, UMM, Rig and many more.

     

    Jitendranath Patri, Marketing Head- Central and Brand Factory said, “The Happiness Sale is a great opportunity for shoppers who are looking for the most fashionable apparel and accessories this season. They get to choose from a wide range of some of the best international and National brands. There’s something for everyone at Central. This is a great time to own your style and make a fashion statement.”

     

    From ethnic to western, from sober to bold styles, from kids fashion to formal fashion – Central offers a perfect blend of fashion at the best deals to the fashion conscious shopper, the family shopper or the budget shopper.

     

    Come and experience Happiness and be spoilt for a choice only at Bangalore Central. Be delighted!

  • Discover the change at Effie Awards 2013.

    Discover the change at Effie Awards 2013.

    MUMBAI: The Advertising Club invites entries for 2013 EFFIE India Awards. The EFFIE 2013 AWARDS is the premiere and the most coveted showcase for marketing and creative strategies that work. The Award plays a tripartite role of giving unyielding acknowledgement to an agency for showcasing its power to build brands that lead to business, demonstrating the highest level of leadership in brand communication for the clients and most significantly celebrating effective advertising and marketing in India.

    While the International EFFIE Awards are hosted every year in New York, since 2001 The Advertising Club has been the Asian partner that has helped to organize the EFFIEs in our part of the world. Incidentally EFFIEs is the only award that is bestowed on both the client and agency to jointly share the celebration of their effective communication and perseverance.

    Says Ajay Kakar, Chairperson – EFFIE 2013 Committee, “Since inception in 2001, we have seen a significant increase in entries from 53 in 2001 to 357 in 2012. Also we have seen a substantial increase in the number of agencies participating and last year 50 agencies participating in EFFIE. This year to further enrich the award and bring greater creative focus to emerging and significant categories, we have introduced a few new categories while redefining a few. I am sure that this will help in recognizing effective work done across many more categories.”

    This year in addition to the existing categories some new ones have also been included, to give recognition to their importance and potential.The changes announced in the categories at EFFIEs 2013 are as follows:

    Consumer Products category has been divided amongst sub categories of:
    • Beverages/Drink
    • Confectionary and Food
    • Cosmetics & Toiletries, Personal Hygiene.
    • Others

    Services Category has been redesigned to include:
    • Media and Entertainment
    • Telecom and Related products
    • Financial Services
    • Others

    Marks the introduction of two new categories:
    • Experiential Marketing / Brand Experience
    • EFFIE for Good

    Also, Corporate Advertising category renamed as Corporate Advertising / Corporate Reputation.

    With this, EFFIEs 2013 open the door for all agencies across creative, media, digital and PR to demonstrate the leadership role in more effective brand communication.

    • Last date of Entries for EFFIEs Award 2013 : Monday, 25th November, 2013. 

    • Entries should pertain to work done between 1st July 2012 to 30th June 2013.

    • The award ceremony will be held on Wednesday, 15th January 2014, at the Royal Western Turf Club, Enclosure II, Mahalaxmi, Mumbai. 

    To know more about EFFIE 2013, please visit http://www.theadvertisingclub.net or write to us at adclub@vsnl.com.