ITV

Tag: corporate responsibility

  • Genesis Burson-Marsteller Announces Marketing & Talent Leadership Developments

    Genesis Burson-Marsteller Announces Marketing & Talent Leadership Developments

    GURGOAN: Genesis Burson-Marsteller, leader in integrated communications, specializing in public relations, public affairs, corporate responsibility, crisis communications and digital marketing, has announced the appointment of Deepshikha Dharmaraj, in a new leadership role, as Chief Marketing and Growth Initiatives Officer and Kavita Rao, joins the firm as Chief Talent Engagement Officer.

     

    A seasoned communications professional, Deepshikha Dharmaraj, who has been with the firm for 19 years, will focus on Genesis B-M’s Marketing and Growth Initiatives, which include new business development, partnerships, external communication and thought leadership in the industry. She will also continue to oversee the Genesis B-M Learning School, which is a one of its kind in the PR industry.

     

    An alumnus, Kavita Rao returns to Genesis Burson-Marsteller to lead the Talent function. Kavita has over 19 years of experience and until recently, she was the Global Head of Communications at HSBC Technology & Services where she spent close to nine years leading the development and deployment of the Communication strategy across multiple geographies. Kavita played a key role in the integration of the bank focusing on Change and Transformation Communication to support the priorities and achievement of HSBC’s changing business imperatives As Chief Talent Engagement Officer, Kavita will be responsible for developing and driving the People Strategy to attract, develop and maximize potential of the talent across the firm She will also provide strategic counsel to clients on internal communication campaigns, leveraging the experience she has gained in this area over the last decade. Speaking on her return to the firm, Kavita said, “Genesis Burson-Marsteller is a firm that puts its people at the heart of its strategy which is the key reason our people like to stay and grow with us, as well as have Alumni return to us as I have done. It’s wonderful to be back and I’m looking forward to contributing to the future growth of the organization.”

     

    Speaking on these appointments, Prema Sagar, Principal and Founder, Genesis Burson-Marsteller said, “At Genesis Burson-Marsteller, we are committed to investing in exceptional quality talent and by appointing Deepshikha and Kavita in their new roles, we are strengthening our Marketing and Talent functions. This will further accelerate our continuing growth story. Kavita’s vast experience will bolster our talent-building efforts, while with her experience and understanding of the communications industry in India, I believe Deepshikha is the right person to deliver the marketing and growth strategy for the firm.”

     

    Nikhil Dey, President, Public Relations said “Sheena Sharma, Chief Client Studio and Corporate Responsibility Officer who has spent over 19 years in the firm will focus and lead all executive communication trainings for our clients and the firm while she continues to be Mentor South. Kriti Makhija, Chief Financial and Compliance Officer, who has spent over 10 years at Genesis Burson-Marsteller ensures the financial health, compliance, governance and IT infrastructure of our business. We continue to grow and augment the backbone of the organization to reinforce the clients business.”

  • Marva Smalls is MTV executive VP global inclusion strategy

    Marva Smalls is MTV executive VP global inclusion strategy

    MUMBAI: US broadcaster MTV has announced that Marva Smalls has been named the company’s first executive VP global inclusion strategy.

    In this new position, Smalls will drive MTV’s ongoing efforts to champion a diverse, multicultural and inclusive workforce; and to develop the next generation of leaders across its worldwide brands.
    She will report to MTV chairman and CEO, Judy McGrath and will become a member of the company’s senior strategy team. Smalls also will retain her current responsibilities as Nickelodeon/MTVN kids and family group executive VP public affairs.

    “Diversity, multiculturalism and inclusion are core values for our company – they are at the heart of our business success, our programming strategy and our culture.” said McGrath. “There’s no person better suited than Marva to implement this vision across MTV Networks and help develop our next generation of leaders.”

    Smalls will work with the leadership of all MTV brands to champion these values, and to support an environment across the company where all employees can contribute to its success while achieving their own professional goals. Further, she will expand MTVN’s partnerships with leading outside organizations and exemplify MTVN’s diversity, multiculturalism and inclusion efforts worldwide.

    Smalls says. “Our culture at MTVN is a rare thing. Our employees share ideas, take creative risks and, most importantly, reflect the audiences they serve and what’s important to them. Diversity and inclusion are as essential as creativity and innovation for success in a global marketplace, and I am excited to build on these core values, particularly as we extend our brands – and acquire new ones – across all platforms.”

    MTV has also announced that it is restructuring its day-to-day approach to diversity leadership, with the introduction of a new internal advisory team. Members of the team will reflect the leading business units of MTV Networks, and will have direct impact on diversity, multicultural and inclusion issues, including domestic and international Channel Management, Operations, Programming, Ad Sales, Corporate Responsibility, Creative, Communications, Human Resources and Learning & Development. Working closely with Smalls and the MTV Diversity Council, the advisory team will help set priorities, develop strategies and implement policies that advance MTV’s core values throughout every level of the company and beyond.

    As a result of the restructuring, the position of Chief Diversity Officer (CDO) has been eliminated and CDO Billy Dexter will be leaving the company.

    Mcgrath says, “Given our unique company culture with multiple stakeholders in our diversity efforts, we’ve come to realise that a team approach will best serve us in a global and now multi-platform environment. I have the greatest respect for Billy, and we thank him for his contributions to our diversity and inclusion mission. He has enhanced our existing initiatives and we’ve benefited from his expertise.”