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Tag: corporate communications

  • Byju’s ropes in Mrinall Dey as VP –Corporate Communications

    Byju’s ropes in Mrinall Dey as VP –Corporate Communications

    MUMBAI: Edtech major, Byju’s has onboarded Mrinall Dey as vice president-Corporate Communications. He announced the development on his LinkedIn page through a post.

    Dey will be responsible for developing a comprehensive corporate communications plan that will reinforce the company’s aims, aspirations, business objectives, and influence. He will report to Paroma Roy Chowdhury, chief communications officer in this newly created position, and work closely with Chowdhury in building the company’s media strategy and crisis communications. He will also serve as a strategic advisor to BYJU’S founders.

    Earlier, Dey served a stint at Weber Shandwick as senior vice president & head-media strategy.

    Previously, he held the position of AVP – Public Affairs & Communications at American Express Banking Corp, where he served a stint of over eight years. He has also been associated with companies such as Pepsico India and Bharti Airtel in the corporate communications space.

    An alumnus of IIM- Lucknow, Dey is a seasoned professional with over two decades of experience in driving internal and external marketing and corporate communications within a fast-paced environment. He has expertise in designing communications strategies, content management, and execution of public relations & CSR programmes.

  • Airtel Payments Bank names Shilpi Kapoor as chief marketing officer

    Airtel Payments Bank names Shilpi Kapoor as chief marketing officer

    Mumbai: Airtel Payments Bank roped in Shilpi Kapoor as its new chief marketing officer. She will oversee the marketing and corporate communication function for the bank.

    Shilpi has over 19 years of progressive experience in brand management, sales and marketing, BFSI, telecom, auto and FMCG brands. In her last stint, she was with American Express as director of marketing, where she led the brand strategy and communications. 

    Shilpi would be responsible for planning, developing, implementing, and monitoring the overall business marketing strategy. She would also overlook market research, pricing, product marketing, marketing communications, advertising and public relations.

    Shilpi will join as a member of the bank’s executive committee and will be working closely with the bank’s managing director and CEO Anubrata Biswas.

    Biswas said, “I am very pleased to welcome Shilpi to Airtel Payments Bank’s leadership team. Shilpi’s vast experience across different industries combined with her deep understanding of consumer, digital and business-to-business marketing will play a vital role in further strengthening the bank’s differentiated position.”

    Newly appointed CMO, Kapoor said, “Airtel Payments Bank has been registering strong growth over the last few years. With its unique business model, the bank is able to serve a diverse set of customers with simple, safe and rewarding digital financial solutions. I look forward to working with the team to develop the bank’s robust growth story.”

    Shilpi is an alumnus of Amity University and has completed special programs in leadership excellence and digital marketing from Harvard Business School and Northwestern Kellogg University.

  • Wow Skin Science onboards Varman M as GM – media, research & corporate comms

    Wow Skin Science onboards Varman M as GM – media, research & corporate comms

    Mumbai: FMCG personal care brand Wow Skin Science has announced the onboarding of Varman M as general manager – media, research and corporate communications. 

    In this role, Varman will be responsible for defining a media investment plan to drive maximum ROI for Wow Skin Science, Wow Life Science and Body Cupid. “His role will also entail amplifying the corporate communications for all the brands through brand awareness, brand messaging and capitalising on opportunities to elevate the positioning of the brands,” said the company in a statement.

    “We welcome Varman to the Wow family,” said Wow Skin Science co-founder Manish Chowdhary. “With his hands-on experience and knowledge in establishing strategies, I believe his leadership skills will help Wow Skin Science in the path of growth, innovation, creativity and development.” 

    In his career spanning over 13 years, Varman has donned multiple hats from the agency to the advertiser side of the business. His core competencies lie in developing a data-driven media strategy for FMCG, automobile, e-commerce and electronics industries. 

    He has led both offline and digital media to drive integrated media planning and delivered investment strategies for clients like TVS Motor Company, Cadbury, and Flipkart. He also led the media and brand PR for Himalaya Wellness Company prior to joining Wow Skin Science.

    “With the escalation of social media and the exponential rise in content generation across platforms, what sets a brand apart, is the strategic planning, data-driven multimedia approach that ensures a holistic growth, thus driving maximum eyeballs,” said Varman M. “I am looking forward to building Wow Skin Science in a way that helps us elevate our positioning through trends and analytics and of course creativity.”

  • Disney Star onboards George Cherian as corporate communications & CSR head

    Disney Star onboards George Cherian as corporate communications & CSR head

    Mumbai: Disney Star on Monday announced the appointment of George Cherian as head of corporate communications and corporate social responsibility (CSR) for the market. Cherian will report to The Walt Disney Company and Star India country manager and president K Madhavan and will join the India leadership team that drives Disney Star businesses in the country, said the statement.

    In this role, Cherian will be responsible for overseeing all strategic communications and CSR efforts for the Disney Media and Entertainment Distribution (DMED) business in the country which includes television network, streaming platform, and studios. 

    “We are at an exciting juncture of our growth story and strongly believe that communication is one of the key drivers in establishing a brand’s stature,” said K Madhavan. “As the country’s leading media, entertainment and digital network, we have a strong and compelling story to tell. We are delighted to welcome George to the Disney Star team to help us communicate our vision, strategy and commitment to the Indian market, and to the various external stakeholders.” 

    Cherian brings to bear over 25 years of experience as a financial journalist and a communications professional. He previously served at Deutsche Bank Group India as director and head of group communications where he led all brand and communications activities for the bank’s various businesses in the country. Prior to that, he headed communications for Barclays in the Asia Pacific region. As a journalist, Cherian was a part of the founding teams of Bloomberg TV India and ET Now and he also worked with The Economic Times.

    “The combination of an industry that is on the cusp of exponential growth and a brand that is trusted and respected by millions of people the world over, could not have made for a more convincing case for me to join Disney Star. I look forward to the opportunity of building the Disney Star brands in India and working with some of the most talented professionals in this industry,” said George Cherian on his new assignment.

  • SoCheers names Aanchal Kohli as head of corporate communications

    SoCheers names Aanchal Kohli as head of corporate communications

    Mumbai: Digital-first full-service advertising agency SoCheers has named Aanchal Kohli as head of corporate communications.

    In her new role, Kohli will be focusing on strengthening the agency’s internal and external communications along with award participation, therefore expanding its media outreach at global platforms, said the statement.

    “Aanchal comes with a truck-full of industry experience and invaluable perspective and we are extremely excited about building a strong PR & Communications department under her leadership,” stated SoCheers director – brand experience & employee engagement Rajni Daswani. “Her expertise in previous agencies and with multiple clients will help the agency widen its avenues at various national and international platforms, along with building and strengthening SoCheers’ media presence.”

    Kohli comes with over 10 years of experience in the field of journalism and corporate communications. Having started her career as a journalist she has given much to the media industry covering the nuances of the advertising and entertainment industry. Prior to SoCheers Aanchal Kohli was with Adfactors, WATConsult & Enormous Brands.

    “I am eagerly looking ahead to bringing something new to the table, seeing the agency reach newer heights and further strengthening the mark that it has already made for itself in the industry,” said Kohli. “A genuine shout-out to Mehul Gupta (SoCheers co-founder and CEO) and Rajni Daswani, along with the entire #cheersquad, for welcoming me into the family with utter warmth and joy. I can say with utmost confidence that it indeed feels like the start of something cheerful!”

  • Puma India appoints Smita Balram as head of corporate communications

    Puma India appoints Smita Balram as head of corporate communications

    Mumbai: Global sports brand Puma has appointed Smita Balram as head of corporate communications for the India business. 

    In her new role, Balram will further build Puma’s communication strategy and efforts while driving the PR narrative for the brand, said the statement.

    “Smita brings with her a wealth of rich and diverse experience in the field of media,” said Puma India and Southeast Asia managing director Abhishek Ganguly. “Her creative vision and strategic bent of mind coupled with her strong background in business and lifestyle journalism will add a fresh perspective to Puma India’s brand story.”

    Balram comes with over 16 years of deep and extensive experience across print and broadcast journalism. In her previous role, she was associated with The Economic Times, where she covered the retail eco-system and tracked multinationals and large Indian conglomerates. In the past, she has contributed to prominent media houses such as TV Today Network, Deccan Chronicle Holdings Ltd, and Deccan Herald where she primarily reported on fashion and lifestyle.

    “As a former journalist with experience in tracking lifestyle consumption, Puma is the perfect brand fit for me with its narrative around fashion and sports,” said Balram. “The team has laid a strong foundation for the company in India which I hope to build on and deliver on our business objectives. I look forward to working with the teams, our business partners, stakeholders, and the media to strategise and tap into the growth opportunities in order to strengthen our presence in India, which has emerged as a key market for our company globally.”

  • Cognizant onboards Rashmi Vasisht as VP – Corporate Communications

    Cognizant onboards Rashmi Vasisht as VP – Corporate Communications

    MUMBAI: IT giant Cognizant has announced the appointment of Rashmi Vasisht as vice president Corporate Communications.

    Prior to this, Vasisht held the position of Corporate Communications Lead for Apple India where she implemented robust communication strategies and communication mandates to promote the company’s reputation and amplify its brand value.

    With over two decades of experience in leading corporate communications, media relations, digital marketing and public affairs, Vashisht said she is ‘committed to a more sustainable, socially responsible world’.

    Recognised for delivering transformational campaigns for major technology, hospitality and healthcare brands, she has worked cross-functionally in complex global conglomerates and delivered in challenging scenarios. She has also been part of organizations like Office of the New York State Attorney General, The Leela Palaces-Hotels and Resorts, Apple India and others. 

  • Lupin appoints Shweta Munjal as VP – communications

    Lupin appoints Shweta Munjal as VP – communications

    NEW DELHI: Global pharmaceutical brand Lupin has appointed Shweta Munjal as vice president and head of corporate communications.

    Prior to this, she was with Nayara Energy as VP – brand and corporate communications. She worked at the crude oil company for close to two years. She also had a five-year-long stint at Thomson Reuters, where she served as communications head for the Asia Pacific region.

    In her career spanning nearly two decades, Munjal has been associated with top-rung corporations like Cadbury India, Yahoo!, NASSCOM and Teso, to name a few. 

    With vast experience in the fields of media, marketing and corporate communications, she has held leadership roles in almost every facet of the industry – from thought leadership, PR, CSR, crisis and issue management, media relations, rebranding etc.

  • Hero Cycles appoints Rohit Sharma as chief communications officer

    Hero Cycles appoints Rohit Sharma as chief communications officer

    MUMBAI:  Hero Cycles announced another senior level executive appointment of Rohit Sharmaas as Chief Communications Officer. His core responsibility is leading and driving all communications for the Hero Cycles group and thereby heading and managing the Public Relations and Corporate Communications functions as well.

     

    According to Pankaj Munjal, CMD, Hero Cycles MD Pankaj Munjal said, “We extend a warm welcome to Rohit Sharma. He joins us as an integral part of our key marketing team. We value the space we occupy in the collective consciousness of the Indian people and amongst our well-wishers. Hero Cycles is fast growing into a brand which stands for quality, friendliness and health. I am sure that Rohit will help develop our reputation capital at all levels and for multiple audience sets simultaneously. I wish Rohit Sharmaall the best in his new innings with us.”

     

    Commenting on his appointment Sharma said, “In my role as the CCO, my endeavour would be to create a brands which people would like to spend their time with and make a part of their everyday lives. I believe that Hero Cycles is a strong culture brand which is both timeless and age agnostic. It represents a free-spirit which and is loved both by the masses as well as the classes. As part of the kaleidoscope of the mother brand Hero, UT and FireFoxbrands hold immense potential and promise. I look forward to assisting our CMD, Mr. Pankaj Munjal in all international and domestic acquisitions as well as entrepreneurial projects which would help further expand the groups’ business and reach across the country and the globe.”