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Tag: Corporate Communication

  • Abhinay Singh’s Adgcraft welcomes Hassan Faridi as account director

    Abhinay Singh’s Adgcraft welcomes Hassan Faridi as account director

    MUMBAI: In a world where communication shapes destinies and drives success, Adgcraft is turning the spotlight on innovation and leadership with a stellar appointment.

    With the dynamic energy of reinvention coursing through its veins, one of India’s most trusted PR agencies has announced the 10 year veteran in the industry – Hassan Faridi as its new account director. This landmark addition comes as a resounding affirmation of Adgcraft’s unwavering commitment to crafting strategic and impactful communication solutions. With over a decade of cross-industry expertise, Faridi’s entry heralds a new era of creative brilliance and strategic precision, poised to elevate the agency to unparalleled heights.

    As account director, Faridi will take charge of key client accounts, spearheading strategic communication plans and overseeing seamless execution of PR campaigns. His role will also include mentoring team members and maintaining robust client relationships. Drawing on his extensive experience, he aims to enhance client satisfaction, expand Adgcraft’s portfolio, and align communication strategies with measurable business outcomes.

    Adgcraft, founder & MD, Abhinay Kumar Singh shared his enthusiasm for the appointment, “We are delighted to welcome Hassan Faridi to the Adgcraft family. His extensive experience, strategic acumen, and passion for communication align perfectly with our vision to deliver exceptional results for our clients. Faridi’s leadership will undoubtedly strengthen our team and elevate our service offerings.”

    Faridi expressed his excitement about joining Adgcraft, stating, “Joining Adgcraft represents an exciting chapter in my professional journey. The agency’s commitment to delivering meaningful and impactful communication solutions resonates deeply with my approach to public relations. I look forward to collaborating with the talented team here to craft strategies that address client needs while pushing boundaries in how PR drives value for businesses. My goal is to contribute to the agency’s continued growth by delivering consistent, high-quality results for our clients.”

    Faridi brings a wealth of expertise in managing high-impact PR campaigns, nurturing client relationships, and driving strategic initiatives across industries such as Corporate, Technology, Automobile, Finance, FMCG, Retail, CSR, Hospitality, Startups, Education, and Health. His strong team management skills and innovative approach make him a valuable asset in steering Adgcraft towards greater success.

  • Shree Das is the new social media PR head of Britannia Industries Limited

    Shree Das is the new social media PR head of Britannia Industries Limited

    Mumbai:  In recent development, Shree Das seasoned communication and PR professional joined Britannia Industries Limited as Social Media and PR head. Earlier she served as vice president at Publicis Consultants Asia where she was responsible for operational efficiency for the Bangalore region.

    While expressing her joy on LinkedIn’s post she said, ‘ After over a decade of building corporate reputation programs for the tech and startup community, I am over the moon to tell the story of a 130+ year old FMCG giant. I am very happy to share that I have joined Britannia Industries Limited to steer Public Relations and Social Media for the brand. Let’s work together to tell people how Britannia is shaping to be the Global Total Foods Brand, and doing that responsibly with an equal commitment to boosting the local economy.’

    Earlier she also worked in companies like Xiaomi India, Lenovo India, and Unacademy.

  • Microsoft’s Prerna Korla is the new Mastercard Director-Communications Asia Pacific

    Microsoft’s Prerna Korla is the new Mastercard Director-Communications Asia Pacific

    Mumbai: Prerna Korla recently joined Mastercard as Director – Communication, Asia Pacific dated January 4, 2024. She is a seasoned professional with 13 years of experience in the communication and public relations domain.

    According to her LinkedIn post, she wrote, “Stoked to kick-off the new year with what promises to be a ‘priceless’ journey at Mastercard as Director, Communications, Asia Pacific”.

    Before joining Mastercard, Korla had an inspiring journey and had prolonged experience with positions at Microsoft and Uber, serving as Senior Communications Manager and Consumer Communications Lead for India and South Asia.

    She specialises in stakeholder-centric corporate and brand communications, executive and leadership communications, change communications, issues and crisis management, strategic planning for key brand milestones, and content writing for businesses and business leaders.

     

  • IMG Media hires former ESPN Star senior exec

    IMG Media hires former ESPN Star senior exec

    MUMBAI: From broadcasting to selling sports programming and event properties – that’s the path Former ESPN Star Sports business development & corporate communication (south Asia) director Rathindra Basu has taken. Recently, he hopped on IMG Media, which is amongst the world’s largest indpendent producers and distributors of sports programming, as vice-president and head of sales in the Indian sub-continent.

     

    In his role at IMG Media he will be looking after sports media content distribution and sales for the SAARC countries; covering all forms of media rights – including TV, audio, fixed media, in-flight and closed circuit, broadband and mobile. His responsibilities include developing key relationships with major sports broadcasters and other TV networks including the public broadcaster.

     

    Speaking to indiantelevision.com Basu says: “In my new role I will be looking at expanding our reach across the Indian subcontinent and reaching out to as many broadcasters for distribution and sales deals.”

     

    Basu will report to IMG Media Sr VP and head of sales Asia Pacific Chris Guinness, based in the London office and IMG Media Sr VP and head of sales Asia Pacific Leena Singarajah, based in Selangor, Malaysia.

    He will continue to be based out of New Delhi.

     

    IMG produces more than 21,000 hours of television and more than 30,000 hours of radio programming annually. It provides a seamless solution for both rights holders and broadcasters worldwide. Be it live or studio, in stadium or on the course, across the US or throughout South Africa, it claims to be a stop solution to handle all production needs.

     

    With over 200 clients and events, including Wimbledon, the Australian Open, the ATP Masters Series, the R&A (governing body and organiser of The Open Championship), International Rugby Board (IRB), MotoGP, the National Football League (NFL) and the International Volleyball Federation (FIVB). IMG operates from over 30 offices worldwide and has daily exchanges with over 4,000 key media contacts. It also maintains the world’s largest sports archive with more than 250,000 hours of footage.