BENGALURU: To support ambitious growth from Rs 2.5 billion to Rs 8 billion over the next 12 months, more so from its retail end, Carzonrent plans to spend around Rs 80 million towards mass media communications, according to the company’s VP-Corporate Marketing and Business Development Sakshi Vij.
The company is looking at a month long campaign every quarter during which it will spend around Rs 20 million. The multi-media campaign will include online, print with a main thrust on outdoor in the cities in which it operates. It is also considering scrolling ads on television.
The first campaign will kick-start over the next two weeks said Vij.
Vij was in Bengaluru to announce the launch of intercity, intracity and self-drive services in Bengaluru, which will later roll out to other locations that it operates in.
“Currently the market for inter-city travel based Bangalore is Rs 5 billion annually. Carzonrent already runs a fleet of over 800 Easy Cabs in Bangalore, besides over 400 cars providing rental services to some of the largest corporations, hotel and airline customers. We plan to invest a further Rs 250 million and capture 20 per cent of the Bengaluru market over the next three years.”
Nationally, Carzonrent has a fleet of about 6500 cars and plans to grow this number to 10000 over the next eight to twelve months through purchase of new vehicles and associations and franchisees’. ‘COR’, the branding of Carzonrent , signifies that personal ground transportation is its ‘core’ business.
The company has presence in 17 cities and seven major airports and is planning to start its operations in 50 more cities and airport locations. One of the prominent car rental brands that Carzonrent has is Easy cabs.
Its creative duties are handled by Pleasee and media buying is done inhouse.
