ITV

Tag: Copper

  • Gold glitters less as base metals shine brighter

    Gold glitters less as base metals shine brighter

    MUMBAI: Gold bulls blinked in October as the yellow metal slipped 0.5 per cent in rupee terms after touching record highs near Rs 1.21 lakh, while silver sparkled briefly before easing 1 per cent. After months of glitter, profit-booking and a stronger dollar dimmed the bullion buzz.

    Silver still outshone gold over the year, up 68.3 per cent versus gold’s 57.2 per cent. A supply squeeze and soaring ETF premiums kept silver in the spotlight, even as China curbed retail gold access and cut VAT exemptions from 13 per cent to 6 per cent.

    Base metals stole the show. Copper broke above Rs 1,000, riding renewed trade optimism and mine disruptions that trimmed global inventories by nearly half. LME copper stocks fell 50 per cent, while refined production rose only 4 per cent against a 6 per cent surge in demand.

    Zinc surged 4.5% as smelter shutdowns in Japan, Italy, and the US shrank supply. LME zinc stocks plunged to a two-year low of 38,000 tonnes, pushing the market into tight backwardation unseen since 1980.

    Aluminium climbed 5 per cent, buoyed by easing US-China tensions and shrinking warehouse stocks, which are down 14 per cent this year. With global demand expected to soar nearly 40 per cent by 2030, supply strains are set to linger.

    Energy markets flickered between hope and hesitation. Crude oil slipped 2.6 per cent on weaker demand despite geopolitical flare-ups, while natural gas gained 3.1 per cent as winter loomed and AI-driven power demand lifted consumption forecasts.

    Central banks held steady, with the RBI keeping rates at 5.5 per cent and trimming inflation forecasts to 3.1 per cent. The Fed paused its balance-sheet runoff after two rate cuts this year, as the US shutdown stretched past 30 days.

    From bullion dips to base metal breaks, the month painted a picture of cooling glitters and glowing grit, proof that in commodities, it’s never all gold that glitters.
     

  • Tata launches TV commercial for Tata Copper+ water

    Tata launches TV commercial for Tata Copper+ water

    MUMBAI: Tata Consumer Products has launched a TV advertising campaign for Tata Copper+, a non-carbonated water beverage that taps into India’s age-old practice of storing water in copper vessels. The company is banking on nostalgia—and potential health benefits—to make a splash in the crowded bottled water market.

    The product’s television debut features a charming train journey where generational worlds collide. An elderly passenger pulls out his traditional copper water bottle whilst a younger traveller produces his Tata Copper+. Cue the “same pinch” moment and an affectionate cheek-pinching finale that would make any Indian grandmother proud.

    YouTube link of the film : https://www.youtube.com/watch?v=Pipm1OPF2lY&feature=youtu.be

    Tata Consumer Products  president and head – RTD business Partha Biswas said, “We have always believed in creating products that are rooted in trust and, more importantly, reflect the evolving needs of Indian consumers. With Tata Copper+, we bring alive the timeless wellness benefits of copper in a format that fits today’s lifestyle. This campaign is a celebration of shared values across generations and a reminder that the wisdom of our past still holds relevance in the present.”

    Tata Consumer Products, which boasts a reach of over 275 million Indian households, clearly believes that the copper touch in them bottles will fetch it gold – valued in crore. The company has been seeding the retail trade with Tata Copper+  water or more than a year and a half now. And the response has been extremely heartening. The Rs 17,618 crore company is the world’s second-largest branded tea firm, with a portfolio spanning everything from Tata Tea to ready-to-eat meals.

    The copper water gambit reflects a broader trend of modernising traditional wellness practices for contemporary consumers. Whether this ancient wisdom will translate into modern profits is the Rs 17,618 crore question.

  • Eureka Forbes ropes in Madhuri Dixit for new campaign

    Eureka Forbes ropes in Madhuri Dixit for new campaign

    Mumbai: Eureka Forbes has launched a new campaign with Madhuri Dixit for its leading product Aquaguard. The campaign is planned by Taproot Dentsu and produced by YellowLifafa with the tagline ‘pani mein Zinc aisa kahaan hota hai… jahan Aquaguard hota hai.’

    The newly launched copper and zinc cartridge will be present across the Aquaguard range. The campaign will be launched across all media channels and platforms.

    It features the famous Madhuri-Dadi jodi, both played by the Bollywood actor. The ad showcases Aquaguard’s technological superiority by enriching water with the goodness of copper and zinc. Madhuri as dadi exhibits nonchalant confidence using the line ‘jahan Aquaguard hota hain.’

    The new technology by Eureka Forbes, Active Copper Zinc Booster Cartridge infuses Copper and Zinc ions into the water to give not just pure but enriched healthy water also. When water passes through the cartridge, zinc and copper infuses with it offering the double goodness of both, said the brand in a statement.

    Talking about the campaign, Eureka Forbes managing director Marzin R Shroff said, “Aquaguard as we all know has always been a pioneer in water purification. With copper and zinc ionic infusion, our new range focuses on the goodness of both copper and zinc. We continue our endeavour of developing innovative technologies to meet the ever changing needs of our consumers in order to build a healthier India.”

    Taproot Dentsu India executive creative director Yogesh Rijhwani commented, “When we talk ‘Madhuri’ and ‘Aquaguard,’ the one word that comes to mind is ‘legacy!’ It’s that legacy factor and the bond that India shares with both the actor as well as their home water purifier – that helped us shape this campaign. She was obviously fabulous to pull this off with such ease – it was a pleasure to create this campaign!”

    Eureka Forbes brand ambassador Madhuri Dixit said, “Our generations are changing but certain old-time habits are still intact! Aquaguard’s copper + zinc innovation is something I’ve always believed in – it made the belief in the communication message stronger. It was fun to do another ‘old generation vs new generation’ role yet again!”