Mumbai: Colors Marathi announced the introduction of three new shows to its programming line-up in the afternoon time band starting from 27 June. The channel will telecast the show Padmavati at 12 pm followed by Geeta at 12.30 pm. It will also telecast a cookery show called Lajjat Maharashtrachi between 2.30 pm to 3.30 pm.
Lajjat Maharashtrachi which will be hosted by Varun Inamdar, mentor-guest chef on Master Chef India. This show will bring together different cuisines to the new culinary world for the masses. It will feature guests including celebrities and food bloggers.
“This is the first time we are introducing the afternoon slot in our channel,” said Colors Marathi business head Aniket Joshi. “The afternoon band is the me time for many viewers and we believe that introducing this shows are the best method to make further inroads into our viewers’ homes. We are glad that we are bringing best of content from our network channel in our own language and we only hope that the audience will love the stories.”
“Our goal is to make compelling content available to consumers across all parts of the day,” said Colors Marathi programming head Viraj Raje. “There is a sizeable television viewing audience in the afternoon. Our aim is to present the audience with a gamut of shows portraying various emotions. In the afternoon, usually most of the woman in the family retire and have few moments to herself and the cookery show is a perfect one for them. We hope that the shows with their varied backgrounds will be liked by the audience and they will develop a habit of watching in the afternoon through this shows.”
