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Tag: conversations

  • GroupM sports report: Cricket leads in online buzz, but Olympics and Football are flexing their muscles

    GroupM sports report: Cricket leads in online buzz, but Olympics and Football are flexing their muscles

    MUMBAI: India’s digital sports scene is a proper riot, with cricket still the undisputed king, but other sports are making a right racket too, according to GroupM ESP’s  Sporting Nation report for 2024. According to the data, a whopping 74.70 per cent of online sports conversations revolve around cricket, proving it’s more than just a game; it’s a national obsession.

    The Indian Premier League (IPL) takes the crown for sporting event chatter, accounting for a staggering 56.65 per cent of all online discussions. It’s a two-month T20 spectacle that keeps fans glued to their screens and keyboards.

    But the Paris Olympics also made a significant splash, grabbing 24.46 per cent of the online conversation. It seems India’s medal hopes in shooting, wrestling, javelin, and badminton whipped up a proper frenzy. And while the T20 World Cup saw a 15.17 percent share of discussion, the Olympics still pipped it to the post.
    Football, meanwhile, trails behind at 12.62 per cent, showing a more “nuanced but demographically concentrated following.”

     It’s not just the Indian Super League (ISL) getting tongues wagging; global events like the FIFA World Cup and European leagues are also part of the digital discourse.

    When it comes to individual athletes, cricket’s Rohit Sharma and Virat Kohli dominate, accounting for over two-thirds of all athlete-related discussions. Rohit’s T20 World Cup victory and Kohli’s “generational talent” debates keep them firmly in the spotlight.

    Outside cricket, wrestler Vinesh Phogat’s Olympic disqualification sparked a wave of online sympathy, placing her third in athlete chatter. Neeraj Chopra, Manu Bhaker, Lakshya Sen, PV Sindhu, and chess champ Gukesh Dommaraju also made their mark, capturing the nation’s imagination.

    Team-wise, Virat Kohli’s Royal Challengers Bengaluru (RCB) and MS Dhoni’s Chennai Super Kings (CSK) lead the IPL pack, while Mohun Bagan Super Giant reigns supreme in the ISL.

    The data reveals that Indian sports fans are a passionate bunch, shaping narratives and amplifying their voices through digital platforms. They’re not just spectators; they’re active participants in the sporting drama. And with increased media penetration and improved streaming, their voices are louder than ever. It’s a proper digital sports carnival.

  • Wavemaker India unveils earned equity report on IPL 2022

    Wavemaker India unveils earned equity report on IPL 2022

    Mumbai: The real-time data intelligence solution provider, Wavemaker MESH, has revealed an earned equity report on IPL 2022. The report captures the social conversations around IPL 2022 based on multiple data points collated to create meaningful and actionable insights. The report analyses how the audience perception of IPL has evolved over the years. It focuses on the digital audience and uses data points like consumption data around digital content and also social and search insights.

    The report has data sources from multiple consumer touch points across the digital ecosystem, ranging from social listening, video analytics in partnership with intuitive intelligence, and interaction data points collected from Facebook, Twitter, Instagram, and YouTube. The methodology behind measuring earned equity draws from social listening, content analytics, and audience measurement.

    Wavemaker plans to bring out an earned equity report on key properties, which will help brands add a qualitative layer to their decision-making process.

    Talking about the report, Wavemaker India chief content officer & GroupM India head of branded content Karthik Nagarajan said, “The perceived value of a property today is measured in a uni-dimensional way. ‘Earned Equity’ is Wavemaker’s way of quantifying the ‘digital perception’ and sentiment around it. Along with complementing the traditional media metrics, these earned equity reports will help brands decide their associations with premium events.”  

    Key highlights of the report:

    • When we talk about sporting events across the globe, the English Premier League emerges as the buzziest sporting event in the world. Just behind the EPL, we have the IPL, which has become the second-largest in the world and the buzziest sporting event in India. The popularity has been growing year on year and in 2022, with growth of over 300 per cent last year, the season garnered 334 million buzz, making it ahead of other global sporting events like the NBA, NFL, and Major League Baseball.
       
    • This season of IPL was unique in multiple ways, which is why the audience engagement was at its peak. After trailing in the number two spot for the past three consecutive seasons, RCB broke the jinx and emerged as the most popular team this season. The winner, ‘Gujarat Titans,’ was the sixth most popular team this season.  One more interesting fact is that RCB has only seven per cent of fans from Karnataka cheering for the team. This clearly shows that in this event, the loyalty is not with the city/state team but with the franchise.
       
    • IPL is growing as an opportunity for content creators and advertisers to engage with the audience. This season, the IPL received over 6.5 billion video views on digital platforms, representing a nearly 50 per cent increase over the previous year.
       
    • This rise in popularity corresponds to the media’s assessment. The popularity of this sporting extravaganza, along with potential growth rates of digital, is the reason why digital rights were sold more than TV for 2023–27.
       
    • For the third time in a row, Virat Kohli is the most popular player in the IPL 2022. The top three player spots have been the same for the last three years, with Virat, Dhoni, and Rohit on the leaderboard.
       
    • Amongst the advertisers, Vi continues to lead the advertiser leaderboard by being the buzziest brand around IPL 2022 for the fourth time in a row. The “Fan of the Match” campaign has become a critical engagement event for the audience. Tata, the title sponsor, garnered the second spot this season, followed by Vivo, Dream 11 and Unacademy.
       
    • IPL is synonymous with India’s Super Bowl and is the time of year when advertisers create engaging advertisements to make an impression on the audience. Creds had the top two most viral ads for “#Credbounty” this season, according to our technology partner Intuition Intelligence (Viral analytics and Insights provider). The nostalgia of the 90s content theme was the driving factor for the success. This was followed by the Cadbury 5 Star “#DoNothingLegend” ad, which incorporated humour around cricket’s third umpire.
  • Twitter has edge over Facebook in real-time TV, says report

    Twitter has edge over Facebook in real-time TV, says report

    MUMBAI: When it comes to so-called “TV talkers”, those who use social media while watching television programs, Twitter still has an edge over Facebook, a report said Thursday.

    As per the report, Twitter is still more attractive to advertisers and marketers than Facebook when it comes to real-time TV, according to eMarketer.

    “Facebook is further behind, but it has several advantages—such as its massive size—that will, over time, make it an attractive option,” said the report.

    Still, with more than a billion users, compared to Twitter’s base of more than 215 million, Facebook’s real-time TV promise is huge. A major reason is that, compared to Twitter, it has more user data for advertisers to tap.

    Twitter, the report noted, “integrated with TV shows and networks and developed ad products that align with marketers’ television advertising.” Twitter has reported that “95% of public social conversations around TV happen on its service,” the report said.

    Twitter’ strong TV potential has become more prominent as the San Francisco-based social network moves toward going public. Analysts sizing up the Twitter offering have consistently pointed to TV as one of its core strength.

    In a way, Twitter’s TV edge is based on how it quickly emerged as “a place where people have gone to discuss what they are watching on TV.”

  • Google+ Social sign in now live on Speakingtree.in

    Google+ Social sign in now live on Speakingtree.in

    MUMBAI: Times Internet and Google have announced the implementation of Google+ Social sign on its spiritual network – Speakingtree.in

    The integration not only simplifies the sign-in process but also maximises interactions and sharing of content among the spiritually inclined on the portal. Signing in through Google allows users to seamlessly share content including articles, tips on meditation, spiritual blogs, forums and conversations thus eliminating the need to create a new username and password. The implementation also enables a one click install of the Android application thus maximising consumption of articles on the move, the company said in a statement.

    The integration has been demoed at the Google I/O this year and is the only representation from the social space in India.

    Times Internet vice president Archana Vohra said, "Google Social Sign helps make sign in more convenient and allows our engaged users to easily access, discover and share exclusive content. The over the air Android install extends our brand engagement across devices."

    "We had an extremely fast turnaround on the integration of Google social sign in on Speakingtree.in. We look forward to connecting readers on Speakingtree.in and creating even more engaging experiences for them across both Speaking tree and Google," Google strategic partner manager Matt Gaskell said.