MUMBAI: Havas has doubled down on data by expanding its tie-up with research heavyweight YouGov, now covering 30 markets across its media, creative, and health networks. This souped-up partnership adds a potent dose of health insights from YouGov’s chronic and seasonal condition panels—feeding straight into Havas’ AI-driven converged operating system.
The move fuses first-party data with YouGov’s rich psychographic and attitudinal layers to create razor-sharp audience profiles at scale. The result? A 50 per cent bump in performance through faster activations and higher lead conversions.
“By accelerating adoption of YouGov’s data and insights, we’ve been able to build larger, smarter models, creating increasingly sophisticated audiences that can be leveraged across the entire agency network in our Converged operating system. For our clients, we’ve boosted performance while safeguarding customer privacy, and for our people we’ve unlocked new efficiencies that empower them to focus on more strategic tasks,” shared Havas global chief data & technology officer Dan Hagen.
The collaboration has been four years in the making. “We’re incredibly proud of YouGov’s work with Dan and his team at Havas since our partnership started four years ago,” said YouGov co-founder & CEO Stephan Shakespeare. “The enhancement of the relationship is testament to how much they value the quality and connectivity of our data, our pioneering products and our deep expertise. We look forward to further expanding YouGov’s partnership with Havas in the years to come as we continue to develop innovative approaches to show consumers’ reality across the world.”
With the Havas-YouGov power couple growing stronger, it’s clear: insight is no longer just nice to have—it’s the rocket fuel.