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Tag: Continental Coffee

  • Continental Coffee brews a summer twist with lemon iced tea debut

    Continental Coffee brews a summer twist with lemon iced tea debut

    MUMBAI: Continental Coffee, best known for its hot brews, is diving headfirst into chilled territory with the launch of Continental This lemon iced tea premix—marking its first consumer-facing foray into tea.

    Part of the CCL Products (India) Ltd portfolio, the new iced tea aims to tap into India’s rising thirst for at-home refreshment. While Continental’s tea blends were earlier reserved for institutional buyers under the Continental Chaay banner, this lemony twist is now hitting shelves nationwide in two formats: a 400g pouch and a handy 140g stick pack (10g x 14).

    The product will brew its presence across general trade, modern retail and e-commerce players like Big Basket, Blinkit, Swiggy, Zepto and Amazon—serving up café vibes straight from the kitchen counter.

    Continental Coffee chief marketing officer Raja Chakraborty said: “Today’s generation is exploring a wide range of beverage options when they step out—seeking variety, refreshment, and new experiences. Naturally, they want to recreate that same excitement and convenience when they’re back home. With our Lemon Iced Tea premix, we’re bringing that out-of-home experience indoors—offering a refreshing, easy-to-make option that’s both familiar and contemporary. Perfect for the Indian summer, this launch reflects our ongoing commitment to meeting evolving consumer needs with locally inspired innovations.”

    Head of marketing Preetam Patnaik added: “Today’s generation is exploring a wide range of beverage options when they step out—seeking variety, refreshment, and new experiences. Naturally, they want to recreate that same excitement and convenience when they’re back home. With our Lemon Iced Tea premix, we’re bringing that out-of-home experience indoors—offering a refreshing, easy-to-make option that’s both familiar and contemporary. Perfect for the Indian summer, this launch reflects our ongoing commitment to meeting evolving consumer needs with locally inspired innovations.”

    With Indian summers stretching longer and hotter, Continental’s pivot to iced tea could be just the cool-headed move it needs to expand beyond its coffee comfort zone.

  • Continental Coffee’s Pongal & Sankranthi campaign unites 1000 homes in Bangalore & Chennai

    Continental Coffee’s Pongal & Sankranthi campaign unites 1000 homes in Bangalore & Chennai

    Mumbai: In a flavorful crescendo to their “Keeping Traditions Alive” Pongal and Makar Sankranthi campaign, Continental Coffee, the hallmark of superior coffee experiences, recently embarked on a spirited campaign to infuse the warmth of tradition and togetherness into the hearts of 1000 households in Bangalore and Chennai. This monumental celebration of Pongal and Sankranthi, orchestrated by Continental Malgudi, the heart of the brand’s cultural initiatives and home to the authentic Continental Malgudi Filter Coffee, stands as one of the biggest campaigns ever at this scale.

    Continental Malgudi Filter Coffee is an authentic and traditional coffee, prepared by authentically roasting, blending, and grinding coffee beans. In an era of continuous change, where authentic celebrations are gradually fading, Malgudi understands the importance of festivals and strives to convey the message that festivals are meant to be celebrated authentically, just like their meticulously crafted filter coffee. The brand emphasizes the significance of preserving certain traditions that deserve to be kept alive.

    In the spirit of fostering community bonds and embracing heritage, Continental Coffee, in collaboration with the residents of Bangalore and Chennai, curated an array of activities that resonated with the essence of Pongal and Sankranthi. The festivities unfolded against the backdrop of these culturally rich cities, where families united to partake in rituals that have stood the test of time.

    Residents immersed themselves in the joyous atmosphere as Continental Malgudi played host to a myriad of activities, including pot coloring, kolam making, and the traditional preparation of Pongal and Ellu Bella. These activities not only served as a catalyst for familial bonds but also acted as a bridge to reconnect with time-honored customs.

    CCL Products India Ltd head of consumer marketing Preetam Patnaik expressed their elation, stating, “Being part of the Pongal and Sankranthi celebrations in Bangalore and Chennai was truly a gratifying experience for us. Our objective was to revive the traditional spirit of these festivals, and the overwhelming response from the residents reaffirms the importance of such cultural endeavors. Witnessing families come together to relish these activities, deeply rooted in our culture, was heartening.”

    This campaign, dedicated to Continental Malgudi, the brand’s cultural hub, underscores Continental Coffee’s unwavering commitment to the preservation and promotion of cultural traditions. As part of their Pongal and Sankranthi campaign, the brand aimed to cultivate a sense of community and unity among the residents of Bangalore and Chennai, fostering a reconnection with their roots. The resounding success of the campaign has fueled Continental Coffee’s determination to continue spearheading such initiatives, with a vision to perpetuate our rich cultural heritage.

    In addition to the heartwarming success at the community level, the campaign has also achieved outstanding digital milestones. The cumulative views of the campaign content have surpassed an impressive 10 million, reaching an expansive audience of over 50 million in the South markets. This digital triumph underscores Continental Coffee’s ability to blend tradition with modernity, resonating with a broad spectrum of viewers.

    Continental Coffee’s Pongal and Sankranthi celebrations, particularly through the lens of the “Keeping Traditions Alive” campaign for Continental Malgudi, stand as a testament to the brand’s ethos and dedication to cultural preservation. The event not only succeeded in bringing families, communities, and cultures together but also etched itself as a memorable and enriching experience. As Continental Coffee looks ahead, the brand is eager to continue spreading joy and happiness through the celebration of many more festivals, creating lasting moments for its cherished consumers.

  • Continental Coffee with Platinum Outdoor to deliver an ‘Xtra strong’ campaign

    Continental Coffee with Platinum Outdoor to deliver an ‘Xtra strong’ campaign

    Mumbai: With a comprehensive Out-of-Home (OOH) campaign, Platinum Outdoor, a unit of Madison World, assisted Continental Coffee gain awareness and consideration for its ground-breaking multi asset allocation in the coffee category. With a carefully selected mix of media channels and a thoughtfully planned campaign, Platinum Outdoor successfully captured audiences’ attention in three cities. This left a lasting impact on outdoor advertising while underlying the strongest coffee message through “Start Strong Stay Strong” from Continental Xtra.

    Continental Coffee Private Limited is a subsidiary of CCL Products (India) Limited, founded to deliver not only the one of the finest coffee in the world but also customised coffee options for each customer. With infrastructural backbone and a global client repertoire in over 100 countries, with more than 1200 Cups of Continental Coffee consumed every second across the globe.

    To highlight its exclusive features of chunky granules designed to capture and preserve rich aroma and flavour which ensure a robust and intense coffee experience, Platinum Outdoor used visual appeal, influencers, in-store experiences and digital storytelling, to position Continental Xtra as the epitome of a strong and aromatic coffee experience.

    A 3D anamorphic display was installed in Bangalore with sampling activity, as well as using several formats, including Metro wraps, Chennai BQSs, and Hyderabad hoardings for a period of 30 to 45 days. Using these iconic placements, the campaign reached a broader audience, increasing brand recall and strengthening credibility. The result was improved distributor relations, brand perception, and credibility for Continental Coffee and increased sales. By strengthening the brand’s relationships with distributors, Continental Coffee’s outdoor campaign achieved a mutually beneficial environment for sustained success. In addition to achieving significant visibility and impact among consumers, it also cultivated a mutually beneficial environment for sustained success.

    Speaking on the campaign, Continental Coffee CMO Raja Chakraborty commented, “At Continental Coffee we believe in Innovation, be it our product or communication. This is an effort in the same direction”.

    Platinum Outdoor & MRP CEO Dipankar Sanyal also commented, “The process of strategizing and executing Continental Coffee’s outdoor campaign on such a grand scale, especially in today’s ever-changing outdoor landscape, has been an extremely rewarding experience. Certainly, the campaign has been a tremendous success for the brand”.

    Platinum Outdoor is a part of Madison World, India’s homegrown communication agency established in 1988 that operates several brands in OOH including MOMS, activation specialist – Madison TURNT, rural specialist – Anugrah Madison and retail specialist – MRP. Platinum Outdoor handles marquee clients like Tata Motors, Vi, Parle Agro, Campus Shoes, Square Yards, Zee5, L&T Housing and Havells amongst many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.