MUMBAI: And the winners are… Zee Cinema in association with indiantelevision.com had organised a contest in April 2004, around movie- Waisa Bhi Hota Hai- Part II.
Both Enterprise Nexus media supervisor Imran Abdul Karim and RK Swamy BBDO Advertising manager media services D Raghunathan have bagged the mega-prize of the contest – a hi-fi music system each – from Zee Cinema.
Karim has been working on accounts such as Killer Jeans, NECC, Neelkamal Furniture, and Hotel Leela for Enterprise Nexus, while Raghunathan is part of PRP Nair’s team and has been working with RK Swamy BBDO since the last 20 years and is handling accounts such as Hawkins, Mercedes, LIC, Visa International and Raymonds.
Targeted at the Media, Advertising, Marketing and Television professionals, the contest saw hundreds of entries pouring in from trade subscribers all across.
Currently, prime on Zee Cinema’s agenda is to strengthen its brand positioning. The contest is part of a series of marketing initiatives, conducted by Zee Cinema, to ensure brand recall for its movies among the trade.
Touted as India’s only Hindi movie channel, Zee Cinema has started premiering new movies since April 2004. The first movie to premiere was 2003’s surprise hit Waisa Bhi Hota Hai – Part II starring Arshad Warsi, Sandhya Mridul, Pratima Kazmi and Prashant Naryanan on 10 April at 8 pm.
As of the contest, beside the two winners, 31 other have been shortlisted as the consolation prize winners, who will be gifted music CD’s of the movie.