ITV

Tag: content solution

  • Ice Media Labs ropes in Taru Dewan as national revenue lead

    Ice Media Labs ropes in Taru Dewan as national revenue lead

    Mumbai: Branded content solutions provider Ice Media Labs and Analytics has roped in Taru Dewan as national revenue lead.

    She will be nurturing the key accounts and simultaneously focus on new business development across markets at Ice Media Lab.

    Dewan has expertise in sales, revenue, managing P&L, strategic thinking and brand management. She was instrumental in the launch of multiple magazines, radio stations and digital wallets in her previous stints.

    She will be based out of Mumbai and reporting to Ice Media Labs & Analytics co-founder and creative partner Debojit Saha.

    “We are very happy to onboard Taru as we celebrate the roll out of our 50th film this year. Taru has a great understanding of the market and content. We have done some amazing fun stuff together in our previous stint and I am certain she will bring in a lot of value with her expertise in ICE Media Lab. Good luck, Taru!,” said Saha.

    “Pleasure in the job puts perfection in the work… and I am hoping to achieve the same perfection as I become a part of content mavericks- Ice Media Lab. I am really looking forward to working with the team who has done some really exemplary, award winning work with brands like Dabur, ITC, and Lenskart,” said Dewan.

    Dewan has over 15 years of industry experience and is a senior sales professional experience across multiple media verticals – print, radio, digital, in film branded content, and outdoor (in store). Dewan has worked across multiple brands and publishers such as Future Brands, Radio Indigo, Haymarket, HT, Madison Teamwork and others.

  • Tangerine Digital launches analytics driven content solution for travel industry

    Tangerine Digital launches analytics driven content solution for travel industry

    MUMBAI: With more and more sectors moving to digital platforms to engage audiences, Tangerine Digital has announced the launch of analytics driven content services to aid travel companies enhance their customer engagement across digital platforms.

     

    The uniqueness of this offering is backed by analytics that will drive a brand’s content strategy. Tangerine Digital has expanded its existing range of services across the content marketing spectrum from content creation, content management, content aggregation and crowd sourcing services to analytics for content strategy.

     

    Leisure travellers seek travel inspiration online and want to stay connected and share experiences while traveling too, according to ‘The 2013 Traveler study’ from Google and Ipsos MediaCT on US travelers.

     

    About 80 per cent of people begun researching online for their next holiday vs. the 62 per cent who took tips from their friends; 42 per cent were more likely to use their smartphone or tablet for travel- or vacation-related information while on a trip. Once at a destination, 58 per cent of leisure travellers rely on online sources to evaluate local activities.

     

     With this launch, Tangerine Digital will now enable brands in the travel industry in India with travelogues, destination guides and videos, advanced photo shoots, user generated content, expert reviews and ratings, celebrity feeds, travel blogs, itineraries, traveler reviews and hotel description.

     

     Tangerine Digital CEO Kesavan Kanchi Kandadai said, “Today companies like to be constantly connected with digitally-savvy customers at every step of their travel planning. The travel industry greatly depends on reviews, advices from other travellers and the spread of opinions on digital platforms. Content strategy backed by analytics will allow travel companies to empower their customers with customised and personal experience, driving brand loyalty and ROI. Over the content offering we ensure that all relevant metrics are pulled out from various digital platforms on the content trends that help brands drive engagement.”

     

    Having an array of clients in several sectors, Tangerine Digital is now aggressively focusing on growing the business in the travel sector. According to a new report by Waggener Edstrom Communications released in January 2014, an astonishing 97 per cent of the Indians surveyed follow their favourite brands on social media. The study also stated that Indian consumers who follow travel and tourism brands spend up to 187 per cent more on these company products per year.