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MUMBAI: When the air gets murky, Gail (India) Ltd knows how to clear the smog – not just from the skies but also in the marketing...
MUMBAI: The battle for digital dominance just got fiercer, and Webenza has emerged victorious. After a high-stakes multi-agency pitch, the digital powerhouse has secured the creative...
MUMBAI: “When two forces unite, their efficiency doubles” Isaac Newton’s timeless wisdom finds a perfect echo in today’s digital landscape, where two giants of content creation...
Mumbai: In the ever-evolving landscape of digital marketing, content has proven to be the cornerstone of successful brand engagement and audience building. Content marketing, when executed...
Mumbai: Kaizzen, an integrated communications firm, announces its expansion into the Middle East and North Africa (MENA) region with its new office in Dubai, United Arab...
Mumbai: For many decades, we have relied on traditional media outlets like television, radio, and print for our information and entertainment, consuming content created and curated...
Mumbai: The second edition of the Indian Digital Brand Fest (IDBF) 2022, which took place on 12 October at ITC Maratha, Mumbai, ran an intriguing panel...
Mumbai: The internet is constantly evolving and has become more interactive. Soon, we will be able to experience it as a network of real-time virtual worlds....
Mumbai: Bangalore based brand advocacy platform, Socxo, has announced the launch of ‘Socxly’ in India. It is an organic social marketing platform for products and acts...
Mumbai: The OTT ecosystem in India is growing every day with new players coming into the fray and novel, edgy content being churned out. The way...
Mumbai: Covid-19 disruptions and months-long lockdowns hampered the marketing industry for the last two years. While some mediums became irrelevant during the pandemic, others witnessed enormous...
Mumbai: With five shows running across platforms, two delivered, and another five lined up for 2021, TVF president Vijay Koshy is looking forward to an exciting...
New Delhi: A renowned Content and Marketing Strategist, Lee Odden says “Content isn’t the king, it’s the Kingdom”. In a world of digitization and technological advancements,...
New Delhi: In business-to-business (b2b), marketing often comes to a halt at the lead generation funnel. Given the economic environment created by the pandemic, the stress...
NEW DELHI: Storytelling in content marketing is a vital tool to connect with the audience. Content marketing has always been used in a more personal manner....
New Delhi, September 27, 2018: On September 28, Morden Chen, General Manager of Alibaba UC Ads, will reveal their short video ads platform at The MMA...
MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to...
MUMBAI: Sooperfly has entered into a content partnership with asset management firm, SBI Mutual Fund (SBI MF), as a part of SBI’s investor education initiative to...
