ITV

Tag: Content Line Up

  • The Q India unveils summer 2021 line-up

    The Q India unveils summer 2021 line-up

    MUMBAI: With summer vacations around the corner, The Q is all set to bring forth an array of animated original content with stories of the bravest heroes, most iconic villains, noblest kings and their treacherous enemies, the biggest battles and the most captivating conspiracies.

    Expanding its animation genre with the addition of new shows, The Q’s fresh line-up of animated content will include some of the most riveting stories of legendary characters from the Ramayana, Mahabharata, Panchatantra stories, as well as tales of Akbar Birbal and Vikram Betal in a fresh and unique format, making it interesting for the young and old to watch together.

    The Q India programming head Tanya Shukla said, “At The Q, we are committed to infusing the broadcast universe with fresh concepts and a unique lineup of content that engages the youth and also makes their world inclusive for the whole family. Television, in Indian homes, is the last frontier where the family still gathers. With a bouquet of shows from varied genres that is perfect for new India’s homes, we will bring the very best of entertainment from an expanded horizon of new age online content creators.”

    With the entire family staying home amidst the unprecedented situation, The Q’s upcoming content line-up starting with the animated version of Ramayana, went on-air on 17 April, 2021, Saturday. The show airs every Saturday and Sunday from 6:00 am onwards with multiple telecasts throughout the day.

    The Q India is an advertiser and influencer marketing supported Hindi language content brand, channel and VOD provider delivering hit digital programming from social media stars and leading digital video creators targeting Young Indian audiences. The channel has recently become one of India’s fastest growing youth entertainment brands reaching 46.42 Gross Rating Points (GRP) on BARC (Broadcast Audience Research Council) as of week 14. It has reached an audience of over 712 million via 100 million television homes with partners including DD Free Dish, Tata Sky, Dish TV and Siti Networks; 380 million OTT users via platforms including ShemarooMe, MX Player, ZEE5, and Dish Watcho; and 232 million users on mobile and digital platforms including Snap, JioTV, Airtel Xstream, Amazon Fire TV, Chingari and Samsung TV Plus.

  • Colors fine-tunes its content line-up

    Colors fine-tunes its content line-up

    MUMBAI: Colors has fine-tuned its content line up to be the viewers’ entertainment companion during the quarantine. Offering comfort amidst the chaos, the channel will have a range of content across genres including comedy, fantasy, drama, mythology, and reality in the prime time and non-primetime hours. 

    Setting the tone of the day will be a mix of action and comic reality with the reruns of the most popular seasons of Khatron Ke Khiladi and the laughter riot Khatra Khatra Khatra between 10 am to 1 pm. Movies will make the afternoons interesting as the channel will bring forth a great mix of family entertainers from its impressive library. The prime time lineup will feature the 5 top shows including Choti Sarrdaarni, Shakti. Astitva Ke Ehsaas Kii, Barrister Babu, Vidya and Bigg Boss Season 13 between 7-11 pm.  Each of these shows will air in one-hour slots giving the viewers a maximum dose of their most favourite programmes.  Weekends will bring comic relief with the best of Comedy Nights With Kapil, transport you to the fantastical world with  Naagin and trigger adrenaline rush with the reruns of the most recent episodes of Khatron Ke Khiladi.

    Viacom18 Hindi mass entertainment chief content officer Manisha Sharma says: “Due to the nationwide lockdown, the television landscape is changing quite significantly. We at Colors   are constantly and very closely evaluating how the viewership habits are evolving and designing our programming. With no fresh daily or weekly shows being put on air due to limitations, viewers are looking at alternate options for entertainment and non-prime time band has gained momentum. People staying indoors and spending time with the families has boost movie consumption on TV and hence we have consciously added it to the mix along with mythology. Through challenging times, Colors  continues to stay connected with its loyal viewers through a carefully curated mix of shows for wholesome entertainment.”