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Tag: content development

  • Weekend Unwind with: Locomotive Global Media business affairs head Kanupriya A Iyer

    Weekend Unwind with: Locomotive Global Media business affairs head Kanupriya A Iyer

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of corporate executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Locomotive Global Media’s business affairs head and senior producer Kanupriya A. Iyer.

    As head of business affairs and senior producer, Kanupriya works closely with co-founder and principal Sunder Aaron to lead Locomotive Global Media’s film division as well as oversee all business operations. Iyer is responsible for driving the company’s growth through all aspects of content development and production required to scale up the company’s position and meet its objective to become the leading content production company in India.

    With an experience of 12 years in the Indian entertainment industry, both as a management executive and producer, Kanupriya combines her sharp business acumen with a belief that the world can be changed, one film at a time. Her in-depth expertise in content and business development makes Kanupriya a key asset for Locomotive Global Media.

    So, without further ado, here it goes…

        Your mantra for life

    Very little is needed to make a happy life; everything else is a bonus.

        A book you are currently reading / plan to read

    I am rereading “Caste” by Isabel Wilkerson.

        Your fitness mantra, especially during the pandemic

    I believe yoga is best for both body and mind.

        Your comfort food

    Anything warm and vegetarian served in a bowl.

        When the chips are down, a quote or philosophy that keeps you going.

    It won’t matter in five years.

        Your guilty pleasure

    Big tub of popcorn and a cheesy Bollywood film.

        When was the last time you tried something new?

     I tried artificial nails yesterday 🙂

        A life lesson you learnt the hard way

    Every story has multiple perspectives; yours is one of them.

        What gets you excited about life?

    I acknowledge my privilege to be able to make choices every day that shape my future.

        What’s on top of your bucket list?

    Northern lights in all their glory.

        If you could give one piece of advice to your younger self, what would it be?

    Don’t waste time impressing people; just have fun.

        One thing you would most like to change about the world

     Living life like a checklist with complete disregard to nature.

        An activity that keeps you motivated or charged during tough times

    I love reading and playing video games.

        What lifts your spirits when life gets you down?

    Cooking a multi-course meal for the family.

        Your go-to stress buster

     Binge watching tele-shopping ads.

  • Interactive Avenues to handle A23 Games’ digital media duties

    Interactive Avenues to handle A23 Games’ digital media duties

    Mumbai: A reprise network company, Interactive Avenues, and the digital arm of Mediabrands India, have won the digital media duties for A23 Games. The account will be led out of the agency’s Bengaluru office.

    A23 Games is India’s leading multi-gaming platform with 16+ years of experience in the online skill-based gaming industry.

    With a goal of expanding A23’s reach across the country and establishing online gaming as a source of entertainment, Interactive Avenues’ mandate for A23 Games includes online brand building, social media management, content development, and digital activations.

    Interactive Avenues EVP (south) Aparna Tadikonda said, “We are delighted to add another marquee brand and an industry leader like A23 Games to our clientele. The online gaming sector is booming, and A23 Games has played a pioneering role, since its inception over 16 years ago, in catapulting India to the second position in the world. Their “Responsible Gaming” campaign with superstar Shahrukh Khan has already raised the content bar, and we are truly excited to leverage our media expertise and creative prowess to not only elevate A23 Games’ digital game but also to help realise their vision of making India an online gaming powerhouse.”

    Interactive Avenues is India’s leading full-service digital marketing company with offices in Mumbai (headquarters), Gurugram, Bengaluru, Chennai, and Kolkata. They offer a comprehensive range of cutting-edge services, including media, programmatic, data & analytics, e-commerce, paid search, social media, SEO, ORM, creative, and web development, all under one roof with fluid, multidisciplinary teams.

  • Havas Media Group India launches Havas Content

    Havas Media Group India launches Havas Content

    Mumbai: Havas Media Group India has launched its specialized content division called Havas Content. With the launch, the media agency conglomerate will focus on leveraging dynamic content to help brands create meaningful media experiences and make a meaningful difference in consumers’ lives.

    Havas Content aims to bridge the gap by offering meaningful content solutions that not only entertain but also educate, inspire, and help consumers, map the brand’s performance to its content effectiveness and boost business returns.

    Havas Content will be led by Uday Mohan, President and Chief Client Officer, Havas Media Group India. To further strengthen the division, the agency has made two key hires. Prachi Narayan has joined as Vice President, Content and Shivani Kaushik as Content Manager, who will support Uday in scaling this offering across Havas Media Group India’s client portfolio.

    With the division’s in-house capabilities of analysing data and driving insights, Havas Content is armed with a scientific approach to developing meaningful content which in turn resonates with the Group’s core philosophy of building meaningful brands.

    Over the last few years, Havas Media Group India has witnessed a 5x growth in the content space, with some clutter-breaking content created for prominent brands like Hyundai, OYO, Swarovski, Swiggy and Tata Motors (CVBU).

    Havas Content has also adopted a future-first approach and is helping brands navigate today’s dynamic content ecosystem that is constantly evolving with new trends like AR, VR, NFTs, and Metaverse, which has led to its sweeping success in India.  

    Speaking about the launch, Havas Group India Group CEO Rana Barua, said, “We understand the power of good content and the launch of Havas Content couldn’t have come at a better time. The wide range of work that the team has done for a varied set of clients in the content space, and the impact it has made to our client’s business made it a logical step to launch this as a separate vertical and further scale it up. It’s another step towards further empowering the brands that partner with us, and help them craft more meaningful stories.”

    Havas Media Group India’s CEO Mohit Joshi said, “Content has been an integral part of Havas Group’s Meaningful Brands proprietary study each year. In the past, the study has revealed that Content is falling massively short of consumer expectations. With the current content overload, misinformation, fake news and the pandemic-driven shifts in consumer behaviour, it has become more imperative than ever to create differentiated content that not just grabs the consumer’s attention but also helps & rewards them, making the brand a seamless part of the consumer’s journey. I am confident that Uday, along with Prachi and Shivani will make the content division the best in the business in India.”

    Uday Mohan further added, “In this new world order, consumers are constantly on the lookout for brands with a greater purpose, brands that can impact their lives positively. Content has proved to be an important tool in making consumers see that purpose. Havas’s reputation globally in the content space is unparalleled. With Indian brands becoming content-conscious, we believe this was the perfect time for us to officially launch our content division in India. Bringing together the combined expertise of Havas Village, and the content powerhouse within the Vivendi network, we are confident Havas Content will become a one-stop-shop for all our client’s content needs.”

  • Prasar Bharati’s funds for content development stopped under 12th Plan

    Prasar Bharati’s funds for content development stopped under 12th Plan

    NEW DELHI: The government funds to Prasar Bharati for content development and dissemination have been stopped from the 12th Plan.

     

    The pubcaster was getting funds from the government under the 11th Plan for content development and dissemination scheme for both Doordarshan (DD) and All India Radio (AIR), primarily for the Northeast, Jammu and Kashmir, and Urdu.

     

    The pubcaster will now have to depend on its Internal Extra Budgetary Resources (IEBR) from the 12th Plan.

     

    Interestingly, Prasar Bharati said this development came at a time when its CEO Jawhar Sircar had asked the Ministry for funds for radio and TV channels in tribal areas and those channels, which are unable to run 24×7 – one example being Shimla.

     

    Information and Broadcasting Ministry sources told Indiantelevision.com that Prasar Bharati was given Rs 54 crore in 2012-13, Rs 47 crore in 2013-14 and Rs 36 crore in 2014-15.

     

    Pertinent to note here is that there was a drastic reduction of funds allocated in 2014-15, since the Rs 36 crore also included Rs 25 crore for DD Kisan, which was launched recently on 26 May, 2015.