ITV

Tag: Content company

  • YAAP onboards new clients, and continues aggressive recruitment amidst the pandemic

    YAAP onboards new clients, and continues aggressive recruitment amidst the pandemic

    MUMBAI: With its vision ‘Built For Now’, YAAP, a new-age specialized content design, discovery & distribution company, has won over 20 new businesses and four awards in the last few months. The clients onboarded are largely from BFSI, travel & tourism, government and gaming sectors covering names such as NPCI, Mobile Premier League, NITI Aayog, Meghalaya Tourism and Dubai Fitness Challenge. YAAP will be responsible for the content strategy & development, influencer marketing, media buying and social media of these new mandates.

    Owing to the unpredictable market situation where industries are collapsing and employees are in continued distress due to pay cuts, YAAP continues to celebrate its employees’ efforts with no pay cuts and no layoffs. Moreover, appraisals have been conducted.

    A company that is ambitious towards servicing its clients to the best, has opened 12 new positions across sales, creative, servicing and strategy. YAAP is looking for people who are striving towards a collective goal no matter the odds.

    It is said that every new phase often comes with hurdles. With this, YAAP would like to announce that Irfan Khan has moved on from the company. He was a partner at YAAP where he was responsible for the influencer marketing vertical, new business development and overall operations of the company. Manan Kapur, partner at YAAP will be taking on the influencer marketing business.  

    Sharing his views on the company's novel moves, YAAP partner Irfan Khan Partner said, "In my time at YAAP, we achieved the growth trajectory few companies have, especially in the content and influencer marketing space. We successfully led some of the biggest content-led activations across India and the Middle East. It's always bittersweet to leave a place enjoyed and helped nurture, but today we have a solid foundation that has been set. I'm positive the team will take it to greater heights in the near future.”

    YAAP partner Manan Kapur said, “The past year has seen a drastic shift in the status quo, and YAAP was no exception. This change meant we had to be more agile and adapt to the new normal while keeping our team, our clients & our partners as our primary priority. And now, as 2020 comes to a close, we have an ever-expanding team, we’ve forged many new relationships and we’re entering the new year stronger than ever, because of our unfaltering passion and our unwavering vision. I look forward to adding influencer marketing to my responsibilities and build on the strong foundation set by Irfan.”

  • Rishi Khiani to step down from Ant Farm to build a startup in the Job-tech space

    Rishi Khiani to step down from Ant Farm to build a startup in the Job-tech space

    MUMBAI: Serial innovator Rishi Khiani has announced that he will be stepping down from day-to-day operations at Ant Farm, a digital innovation company that he founded in 2013. While he steps down from his operational role, Rishi will continue to be a promoter shareholder in Ant Farm and its downstream companies. The move is a planned one so that he can focus on his startup in the Job-tech space.

    Ant Farm is a studio incubator that builds businesses and scales up disruptive ideas. The company had raised funding from funds such as Agnus & Bay Capital and counts prominent investors such as Ravi Dhariwal, Radhakishan Damani and Sat Pal Khattar on its cap table.

    Some of it’s successful companies are Ad-tech and Content company Fork Media Group that owns and operates Curly Tales, Hauterfly, IGN, Mashable, FameFox and AskMen, multi-category delivery startup Scootsy that was recently acquired by Swiggy, mobile fitness platform RevoFit that is backed by Marico and Hello Green, a healthy and affordable meal delivery service. The management of parent company, Ant Farm, will be transitioned to co-founder Upen Roop Rai.

    During the announcement, Rishi Khiani said “I founded Ant Farm back in 2013 when India had just seen a disruption in the startup space. The idea was to accelerate companies during their early-stage with an intensive hands-on approach backed by an experienced team in the given sector. It was a thrilling experience to build some great companies in the last eight years.”

    Commenting on his career plans, Khiani added “Given the current scenario of the economy and the job market in our country, my next startup will focus on enabling the next billion jobs. Given that ambition and the opportunity it was important to clear my desk of all other responsibilities.

    Stay tuned for some exciting updates!” Rishi Khiani, who is a seasoned entrepreneur and former CEO of Times Internet, has over 20 years of experience in media, consumer tech and enterprise space. He is known to have

    launched some of India's iconic homegrown digital brands. Rishi sold his first startup UrbanEye Media to the Network18 group in 2006. Keeping up to his innovation skills, Rishi will be entering the job-tech industry, to bridge the gap between jobs and job seekers across various industries.