ITV

Tag: ConTech

  • ZEE5 introduces ‘PLAY5’ to help brands engage with customers through innovative and interactive experience

    ZEE5 introduces ‘PLAY5’ to help brands engage with customers through innovative and interactive experience

    Mumbai: ZEE5, India’s fastest growing ConTech brand, has announced the launch of PLAY5 – a unique tool which will let brands engage with their consumers through innovative and interactive experiences. Fourth in line offering from the ZEE5 India’s industry defining ad-suite, it is designed to boost engagement and talk to segment of ONE in a brand safe environment.

    Society is saturated with so much information, and users need an incentive that, among all this vortex, will help to awaken their interest and their desire to read more information about a topic beyond the title of a post or email. In other words, they need something essential that motivates them, that will surprise them and help them to focus all their attention on what they are doing. PLAY5 is tailormade to address these issues and engage with the target consumer in a hyper-personalised way.

    The overall strategy rests on four key pillars that include customised gamification for the brands, branded polls, quizzes and tailored segment within ongoing reality show gamification. This integrated approach results in driving effective engagement and enhance consumer experience, seamless brand integration and visibility, segmentation capabilities to drive further engagement, leveraging brand legacy and advanced user profiling with insightful reports.

    Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5 India said, “The viewer today is spoilt for choice and we are competing with media formats across the spectrum for their attention. With PLAY5, our endeavour is to engage with the audience through hyper-personalised and interactive formats. We are confident that through this offering, brands will be able to bring alive their offering before the audience rather than just target them. Our other offerings from ad-suite have been extremely well-received by our brand partners and we are confident that PLAY5 will be no different."

    Some of the brands/shows who have successfully used PLAY5 are Colgate, Asian Paints, CEAT, Fortune Premium Kacchi Ghani Pure Mustard Oil for Dadagiri Season 8; Birla White Wallcare Putty, Goodknight, Kinderjoy, Bournvita for Dance India Dance  – Battle of Champions to name a few.

    In 2019 itself, ZEE5 has rolled out around 28 original shows across genres, and the platform is committed to launching 72+ shows by March 2020. It has crossed 70 million+ downloads since launch on the Play Store and recorded 9mn DAUs as of September 2019.

  • ZEE5’s ticket to bollywood

    ZEE5’s ticket to bollywood

    MUMBAI: ZEE5, India’s fastest growing ConTech brand consistently launches innovative campaigns to engage with customers. Taking a step forward and keeping consumers preferences in mind, ZEE5 has introduced #TicketToBollywood,  a special campaign to promote Hindi blockbuster movies on the platform.

    The pack consists of 4500+ movies across genres such as drama, comedy, romance, thrillers, docu-dramas etc. A refreshing and wide variety  be it blockbusters or critically acclaimed films. The ZEE5 library has something for everyone – The Tashkent Files, Simmba, URI: The Surgical Strike, Kedarnath, The Accidental Prime Minister, Why Cheat India, Sonchiriya, Paltan, Saheb Biwi aur Gangster3 amongst others.

    Aparna Acharekar, Programming Head, ZEE5 India said, “We are a nation with a high appetite for movies and engaging content. Since launch, we have carefully curated and handpicked the best films on our platform across genres. Subscribers have appreciated this as well and watched their favourite movies on ZEE5 at their convenience. We hope that #TicketToBollywood adds joy to the festive season.”

  • Unlock the power of brand amplification with ZEE5’s ampli5

    Unlock the power of brand amplification with ZEE5’s ampli5

    MUMBAI: ZEE5, India’s fastest growing ConTech brand has launched a unique brand amplification tool called ‘Ampli5’, a one of its kind offering from ZEE5’s industry defining Ad-suite stack. Ampli5, as the name suggests, will strengthen brand loyalty, and improve sales conversions by helping brands execute high impact campaigns with the help of Influencer engagement, Social marketing, Branded content, Content marketing and Integration.

    A powerful brand story instils a sense of bigger purpose that is beyond the product or service being offered. With the help of Ampli5, brands will be able to evaluate what type of content works best for them; images vs video, short form vs long form, listicle vs standard editorial. By understanding what users respond best to, brands will be able to adapt their content strategy and improve the effectiveness of the campaign which can be easily tracked and optimised.

    Taranjeet Singh, Chief Revenue Officer and Business Head, ZEE5 India said, “We are thrilled with the initial response received from brands who used Ampli5 to enhance their presence in a cluttered digital market. Launch of Ampli5 and other offerings as part of the ad-suite fortifies our commitment to invest in the latest and relevant ad tech to give advertisers the best solutions for building brands, reaching their target consumer in the most cost-efficient manner and in a brand safe environment.”

    Ampli5 is the first of many offerings that ZEE5 has launched as part of its ‘Ad-suite’ offering for brands and the advertising ecosystem at large. The innovative advertising solutions from ZEE5’s Ad-suite coupled with the large and loyal consumer base of ZEE5 will help brands segment and target their consumers in an efficient manner to achieve their brand goals & boost imagery.  

    In 2019 itself, ZEE5, India’s fastest growing ConTech brand has rolled out around 25 original shows across genres, and the platform is committed to launching 72+ shows by March 2020.  It has crossed 50 million+ gross downloads since launch on the Play Store and had 76.4 million global monthly active users globally as of June 2019.

    Some of the original content launched so far include widely acclaimed Kaafir, Rejctx – new age thriller drama, Barot House – a suspense drama film and Posham Pa – psychological thriller to name a few. In the launch pipeline includes, Jamai 2.0 – a romantic thriller starring Ravi Dubey and Nia Sharma which is a digital sequel of popular Television series Jamai Raja, Coldd Lassi Aur Chicken Masala – an Indian romantic comedy web series starring Divyanka Tripathi and Rajeev Khandelwal, Mission Over Mars (MOM) – Sakshi Tanwar, Mona Singh led drama series and Bhram – featuring Kalki Koechlin and many more.