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Tag: Consumr.ai

  • HDFC Ergo twins up with Consumr.ai to insure AI-driven customer journeys

    HDFC Ergo twins up with Consumr.ai to insure AI-driven customer journeys

    MUMBAI: Insurance just found its digital double. HDFC Ergo has roped in Consumr.ai, India’s next-gen customer intelligence platform, to pilot a proof-of-concept (POC) that could transform how policyholders experience insurance from the first ad to the final claim. The partnership was sealed after Consumr.ai emerged as one of four winners of Techpreneur Season 2, an innovation programme that drew over 140 AI and tech companies worldwide. Winners were picked through a rigorous evaluation by leaders from BCG, Google, HDFC Ergo and Ergo International.

    At the centre of the POC lies Consumr.ai’s proprietary AI Twins technology virtual doppelgängers of consumer cohorts built on real behavioural data. These AI-powered twins simulate how different audiences respond to creative campaigns, products, and messages, enabling “always-on” customer-informed decision-making. In other words, it helps HDFC Ergo keep the customer firmly in the driver’s seat of every marketing, product, and creative choice.

    The POC will tap into deterministic behavioural data from hundreds of millions of global users via integrations with Meta, Google, DV360, Linkedin, Snap, and Amazon. HDFC Ergo’s own first-party data can also be securely onboarded, anonymised at cohort level, and modelled into AI Twins, all while maintaining full GDPR and CCPA compliance and without ingesting personally identifiable information.

    Consumr.ai co-founder Vivek Bhargava said: “Our AI Twins technology transforms real behavioural data into actionable intelligence that enables real-time personalisation at scale. This aligns perfectly with HDFC Ergo’s vision of a digitally agile, customer-first future.”

    On successful completion, the POC could be scaled across HDFC Ergo’s business lines, distribution channels, and even new frontiers such as influencer marketing, regional positioning, and voice-of-customer programmes. The model could also be replicated for Ergo International’s global markets, turning the Indian POC into a global insurance playbook.

    Consumr.ai already has a strong BFSI track record, having deployed AI Twins for Rustomjee, Aditya Birla Insurance, and even a Fortune 100 US insurer. With HDFC ERGO in the mix, the three-year-old platform has doubled down on its mission to be the innovation engine powering the insurance industry’s leap into the future.

  • Consumr.ai ropes in Jaishree Agrawal to power its AI Twins play

    Consumr.ai ropes in Jaishree Agrawal to power its AI Twins play

    MUMBAI: Consumr.ai, the fast-rising consumer intelligence disruptor, has appointed Jaishree Agrawal as commercial lead – consumer insights to supercharge adoption of its flagship product, AI Twins — digital replicas of consumer behaviour that simulate decisions and fast-track brand growth.

    A veteran with over 16 years in market research, Jaishree joins from NielsenIQ BASES, where she was celebrated for commercial excellence and aligning insights to real-world business wins for Indian and global brands.

    At Consumr.ai, she will lead commercial strategy and client partnerships, helping brands ditch dated surveys in favour of real-time, always-on, AI-powered intelligence. The platform’s AI Twins offer marketers the ability to simulate purchase decisions, test creatives, optimise media, and validate innovations, all before going to market.

    “We’re thrilled to welcome Jaishree to the Consumr.ai family,” said Consumr.ai co-founder Vivek Bhargava. “Her depth of experience and consultative approach is a perfect fit as we build a platform that serves as a real-time, always-on research engine for brands. Jaishree will be instrumental in helping marketers unlock the full potential of AI Twins across business functions.”

    After debuting in the US, the platform has expanded into India, the Middle East, and Australia, with an eye on becoming the global benchmark in AI-native decision intelligence.

    Jaishree’s appointment marks a bold step in Consumr.ai’s mission to marry insight with innovation and replace traditional research with tools that think (and react) as fast as the consumer.

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