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Mumbai: Indkal Technologies, the license partner for BLACK+DECKER® large appliances in India announced that renowned director, producer and TV personality Karan Johar will be the ambassador...
Mumbai: realme smartphone service provider announced their new slogan ‘Make it real’ in an open letter, Sky Li, Founder and CEO of realme, emphasised that this...
Mumbai: The advertising industry is gaining momentum after COVID-19 due to large exposure to digital platforms. Large conglomerates are spending heavily on advertising consumers and also...
Mumbai: DoubleVerify (DV), a leading software platform for digital media measurement, data, and analytics, has released its report for the year 2022, “Four Fundamental Shifts in...
With the changing digital landscape, consumers are warming up to connected TVs (CTVs) like never before. As Indian audiences increasingly embrace OTT content while gradually making...
Mumbai: Axis My India, in a report on India’s Consumer Sentiment Index (CSI) published on Thursday, found that a significant 30 per cent of viewers prefer...
Mumbai: Mindshare India, the flagship agency from GroupM, announced the appointment of Mausami Prasad as national head – strategy & insights. Mausami will be based out...
Mumbai: Ministry Information & Broadcasting (MIB ) secretary Apurva Chandra has visited Tata Play’s technology center in New Delhi to explore how Tata Play is leveraging...
Mumbai: MX Player has partnered with global giant Lionsgate to bring premium Hollywood content, including award-winning titles across genres. With over 200,000 hours of content across...
Mumbai: FleishmanHillard and its research practice, True Global Intelligence, in partnership with Eleve Media, have released the ‘Web 3.0 Influencer and Intelligence Report 2022.’ It showcases...
Mumbai: Twenty-four hours in a day and a zillion media choices to be made! This is the new regular day in the life of a consumer....
Mumbai: Global lubricant manufacturer Valvoline Cummins Pvt Ltd has launched a new digital campaign called ‘Gensets ka 1-2-3,’ which encourages and reminds consumers to regularly service...
Mumbai: The festive season is usually filled with countless stories that unfold on the streets. It’s truly an experience going to your local city market with...
Mumbai: Global technology brand OnePlus has announced a retail partnership with Croma for its range of OnePlus smart TVs which are now available for purchase across...
Mumbai: The eruption of COVID-19 has left millions and millions of businesses scurrying for survival. Although somewhat less affected than some categories, the FMCG companies also...
One of the early players in the cashback and rewards category functioning within the e-commerce space in India, product and offer aggregator platform GoPaisa.com was co-founded...
Mumbai: One of the most palpable ways to tell if things are coming back to normal is to begin the day with a newspaper whose mere...
New Delhi: Fast moving consumer goods major CavinKare has announced that it will provide Covid-19 vaccination cover to all its employees and dependent family members in...
New Delhi: Mzaalo, a blockchain-based video streaming application today announced the launch of its AVOD platform. The gamified video ecosystem is designed to reward consumers for...
INDIA: The sweet battle of Cadbury inventors has finally come to an end. Mondelez India, the makers and bakers of some of India’s leading snacking brands...
MUMBAI: Before the 1 February deadline of consumer migration to new plans in line with the Telecom Regulatory Authority of India’s (TRAI) tariff order, chairman RS Sharma...
MUMBAI: Stakeholders of India’s broadcast sector can now breathe a sigh of relief as the Telecom Regulatory Authority of India (TRAI) has extended the date of...
GOA: After several twists and turns, Telecom Regulatory Authority of India’s (TRAI) new tariff order crossed its last legal hurdle in the Supreme Court on 30 October....
MUMBAI: Rapping, a type of popular music of the US coloured origin in which words are recited rapidly and rhythmically originated as early as 1920 but...
NEW DELHI: Several stakeholders have complained to the Telecom Regulatory Authority of India that most consumers are not even aware of the rates of various television...
NEW DELHI: Several stakeholders have complained to the Telecom Regulatory Authority of India that most consumers are not even aware of the rates of various television...
MUMBAI: Continuing with the mission to protect consumers’ interest, the Advertising Standard Council of India (ASCI) is embracing technology to connect with the consumers and curb...
MUMBAI: Continuing with the mission to protect consumers’ interest, the Advertising Standard Council of India (ASCI) is embracing technology to connect with the consumers and curb...
NEW DELHI: eBay India, which had launched its ‘ebay Choices’ campaign in August to bring refurbished supply on its platform www.ebay.in; today launched a digital advertisement to...
MUMBAI: FMCG major Marico spent 60.82 per cent more on advertising in the first quarter of FY13. The company‘s spend on advertising and promotions was Rs...
MUMBAI: Change is the only constant. Only it’s happening at a much more rapid pace today! From the changing consumer, to building relevant media, to moving...
CANNES: Consumers will increase their power as the direct arbiters of the mantle of celebrity, thanks to the explosive growth and use of new entertainment technologies...
NEW DELHI: The consumers of cable television in Delhi may have to bear the wrath of the cable industry if indications are anything to go by...
MUMBAI: WPP Media worldwide head of consumer insights Sheila Byfield emphasized that different consumers in different countries are governed by similar value systems! On 24 February...
