Tag: consumer packaged goods

  • Google taps Raveesh Dev to chase small business growth across the Americas

    Google taps Raveesh Dev to chase small business growth across the Americas

    NEW DELHI: Climbing the ladder at Google takes stamina. Raveesh Dev has just demonstrated plenty of it. After nearly ten years shuttling between roles at the tech giant, Dev has been named head of en-Americas, SMB growth, a position that puts him in charge of scaling Google’s small and medium-sized business operations across the Americas from the company’s Gurugram office.

    The promotion, announced in October 2025, caps a rapid ascent through Google’s commerce division. Dev spent the past two years as head of commerce for India, leading go-to-market strategy for advertisers in travel, retail, beauty and healthcare. Before that, he briefly helmed multichannel and consumer packaged goods operations. His track record includes steering a business generating hundreds of millions of dollars in annual recurring revenue and winning Google’s 2024 APAC sales leader award.

    Dev’s 15-year career spans media and technology. Before joining Google in 2016, he cut his teeth in advertising sales at Times Television Network, where he rose to associate account director, and earlier at Red FM and Reliance Broadcast Network. His pitch is straightforward: scale businesses, mentor teams, drive operational excellence. It’s corporate speak, but his promotions suggest he delivers.

    The Americas SMB role is no easy brief. Small businesses are notoriously fickle customers, quick to churn when platforms don’t deliver immediate results. Google’s challenge is keeping them hooked on advertising products whilst fending off rivals like Meta and Amazon. Dev’s experience in India’s chaotic, price-sensitive market may prove useful, though the Americas present their own headaches.

    Dev’s LinkedIn post struck the obligatory note of gratitude—thanking mentors, celebrating teams, expressing excitement. What matters more is whether he can translate India’s lessons into growth across vastly different markets. Google clearly thinks he can. Time will tell if they’re right.

  • QuEST onboards Yumi Clevenger-Lee as global CMO

    QuEST onboards Yumi Clevenger-Lee as global CMO

    Mumbai: Product engineering and lifecycle services company QuEST Global on Thursday announced the appointment of Yumi Clevenger-Lee as global chief marketing officer (CMO). She will be based out of Connecticut, USA, and will report directly to QuEST Global, chairman & CEO, Ajit Prabhu.

    Yumi will be responsible for marketing strategy, brand positioning, advertising, and corporate communications to build the QuEST brand across geographic regions, industry verticals, and services, said the company in a statement.

    A marketing veteran, Yumi joins QuEST Global with 17 years of experience in consumer-packaged goods. Her vast marketing experience includes new product innovation, reinventing brands through purpose, developing engaging campaigns and creating new communication and business models. With her marketing expertise, she has built many well-known brands around the world including  S Pellegrino, Perrier, Cheerios, and Green Giant.

    Extending a warm welcome to Yumi on joining QuEST, Ajit Prabhu said, “She is known as a passionate brand builder who has been instrumental in developing strategies that have helped organisations accelerate growth. I believe under her able leadership and in-depth understanding of marketing; we will be able to further strengthen the QuEST brand and drive growth across our engineering services portfolio.”

    Yumi has robust global experience spanning her career. Before joining QuEST, she was the executive vice president and chief marketing officer for Nestle Waters North America, where she was responsible for a $4.5 billion portfolio of 16 brands. Previously, she served as the director of marketing for the Latin America region of Cereal Partners Worldwide (CPW), head of innovation globally based in Switzerland for CPW, and led the Cheerios brand for General Mills Canada.

    Commenting on her appointment, Yumi said, “QuEST has an excellent track record of helping its clients reinvent their businesses through innovation. With a strong vision to build solutions that advance the way we live, work, travel, and engage with each other, I look forward to helping QuEST strengthen its global leadership to be both a force for growth and a force for good.”