ITV

Tag: consumer marketing

  • Apurva Jani gets expanded marketing role at Intel India

    Apurva Jani gets expanded marketing role at Intel India

    MUMBAI: He’s spent a large part of his early career in the automotive industry at leading brands and firms. However, Apurva Jani  has been at global chip leader Intel for the almost a decade, rising to director of marketing for Intel’s sales, communications, and marketing group in India. 

    Now the chip maker has expanded his remit to include the amplification of the company’s brand presence and driving growth in both consumer and B2B markets, according to a news report on storyboard18.

    A mechanical engineer and a  PGDBA in marketing from NMIMS, Apurva began his career at Tata Motors, moved onto Ford Motor as regional sales manager, then worked with Mahindra & Mahindra as DGM – marketing, crossed industries into health care as director of advertising promotions at GE Healthcare, before landing up at Intel as consumer marketing head in 2015, where he has stayed put since.

    According to Apurva, he has  have been successful in disrupting the norms in highly competitive industries over his 23-year long career. Intel probably is relying on him to do so once again!

  • Mamaearth names ex-Unilever Snigdha Anand as VP – marketing

    Mamaearth names ex-Unilever Snigdha Anand as VP – marketing

    Mumbai: Snigdha Anand has been appointed as the vice president of marketing for Mamaearth, Honasa Consumer. Prior to joining Mamaearth, Anand served an eight-year stint at Unilever, having joined the conglomerate in 2014 in the profile of brand management-HUL Home Care. She went on to handle business for Unilever’s Surf Excel, apart from sales and consumer marketing.

    Sharing the news on LinkedIn, Anand wrote: “Delighted to start a new journey as VP, Marketing, Mamaearth (Honasa Consumer). Looking forward to creating new brands, meeting emerging consumer needs and to work and learn with the most energetic and amazing team!

    Anand’s experience in consumer marketing, trade marketing, and sales in India and Sri Lanka aided her in developing a thorough understanding of consumers, trade, and strategies for managing a consumer products business.She lists as her skill sets: new business development, new media, e-commerce, marketing management, and marketing strategy, among other things.

    An MBA in marketing from the Indian Institute of Management, Lucknow, Anand has been previously associated with Godrej Consumer Products.

  • Ford India elevates Kapil Sharma as GM – consumer marketing

    Ford India elevates Kapil Sharma as GM – consumer marketing

    MUMBAI: Ford India head of communications Kapil Sharma has been handed over the additional mandate of general manager – consumer marketing, said the company on Thursday.

    In this new role, Sharma will also be responsible for steering the Ford brand and business forward with integrated marketing and communications efforts. He takes over his new role on 1 June. 

    Sharma joined the American multinational carmaker in September 2013 as manager, corporate communications. He moved on from BMW India where he was manager – press and corporate affairs.

    In a career spanning over 15 years, he has worked at Genesis Burson Marsteller, and Mileage Communications.