ITV

Tag: Consumer Goods

  • Digital Refresh Network wins the social creative media mandate for Sunstone

    Digital Refresh Network wins the social creative media mandate for Sunstone

    Mumbai: The creative and digital marketing solutions company, Digital Refresh Networks, wins the digital mandate for Sunstone. The account was won following a multi-agency pitch and will be looked after by the agency’s Mumbai team. 

    The mandate includes the overall planning and creative requirements across digital and also priming up the e-commerce presence of the brand. With an experience of a decade in the digital marketing industry, Digital Refresh Networks has worked with some of the leading brands and businesses across FMCG, consumer goods, automobile, E-commerce, Lifestyle, Health, and other sectors. 

    Sunstone’s head of marketing Alekhya Chakravarty said, “Our association with the team at Digital Refresh Networks is sure to help us organise and scale our digital content ecosystem. In today’s world, having a holistic digital presence is highly crucial to not only boost the brand’s footprint across digital but also to drive business growth for each category. We look forward to DRN’s ability to think the content in every possible form across channels that delivers brand building as well as business growth.”

    Digital Refresh Network Co-Founder & CEO Barin Mukherjee said, “It is an honour to be associated with a brand like Sunstone. With our expertise in understanding content across channels/ formats and regions, would be of great value to deliver on building Sunstone as a strong engage in brand enhance the visibility of the institution.”

  • Marico Q4: Net profit surges 14.1% driven by volume growth

    Marico Q4: Net profit surges 14.1% driven by volume growth

    NEW DELHI: Consumer goods major Marico has reported a 14.1 per cent year-on-year growth in consolidated profit at Rs 227 crore for the quarter ended 31 March 2021, driven by volume-led strong revenue growth.

    Revenue from operations shot up 34.5 per cent to Rs 2,012 crore compared to the year-ago quarter, backed by robust volume growth of 25 per cent in the domestic business and constant currency growth of 23 percent in the international business, the Saffola oil maker said in its BSE filing.

    The foods portfolio grew 134 per cent in value terms in the quarter and crossed Rs 300 crore in turnover in FY21. “The base oats franchise grew by 84 per cent in value terms, backed by increased penetration and market share gains,” noted the FMCG player.

    Parachute Rigids grew 29 percent in volumes, albeit on a low base, undeterred by price hikes and pullback of consumer offers to counter a part of the input cost push.

    “Value-added hair oils grew 22 per cent in volumes with all of the key brands clocking double-digit growth. Saffola edible oils extended stellar run with 17 per cent volume growth despite a particularly strong base, on the back of investment in new markets and increasing household penetration,” the company added.

    At the operating level, EBITDA (earnings before interest, tax, depreciation and amortisation) grew by 13.1 percent year-on-year to Rs 319 crore but margin contracted 300 bps year-on-year to 15.9 per cent in Q4.

    Advertising and sales promotion grew by 35 per cent as the company invested aggressively mainly in core franchises and food innovations while continuing to drive spending rationalisation and channelising investment towards growing franchises.

    In the international business, “Bangladesh clocked 20 per cent constant currency growth. South East Asia also reverted to positive territory with 13 per cent constant currency growth. MENA and South Africa also gained on a low base,” said Marico.

  • Eureka Forbes comes up with a new brand identity

    Eureka Forbes comes up with a new brand identity

    NEW DELHI: After three decades of operations, Eureka Forbes Ltd has unveiled a new brand positioning. A new vision, mission and logo have been introduced to take forward the brand’s philosophy of ‘friends for life’. 

    ‘A healthy world. A protected you. A happy us, revisited for the changing times’ is the new vision statement, which spells trust, authenticity and health. 

    In pursuit of thriving in challenging times and leaving behind footprints of a positive difference is the inspiration behind this new identity. This spirit has resulted in a symbol, which is the combination of ‘POSitive’ and ‘SYMBOL’. Posibol is a symbol of moving forward and upward with the focus on being ready for tomorrow. Posibol signifies building a new world of Eureka Forbes, a place made especially for the customers, partners and society. The Posibol sign embedded in the logo signifies a new world made for customers, partners and society – one that leaves a positive footprint. 

    The world is ever-changing and dynamic and for an organisation to stay with the current times, it must keep adapting to constantly improve. Eureka Forbes’ resolution to provide health and hygiene to its customers through the most advanced products is sustained and the new identity sings the same tune. For the three plus decades of its existence, Eureka Forbes has not only promised but also practised its claim of being ‘friends for life’ to their huge customer base.

    Eureka Forbes houses a huge family of brands, one of which is Aquaguard – A name which has found its own little place in almost every kitchen of India. Aquaguard has become eponymous to the water purifier category making the brand one of the market leaders in the water purifiers industry today. The new Aquaguard logo is designed with the focus of strengthening this association with water by having a droplet in the logo.

    Eureka Forbes CEO & MD Marzin Shroff said, “Our focus continues to be the health of consumers with a commitment to filling a need gap in their lives. With the new brand identity, we aim to move forward and upward by being curious, empowered and resilient. We are thrilled to embark on this new journey and to make industry benchmarks that are meaningful and innovative.”

    The brand recently introduced Ayur, a first-of-its-kind water purifier that dispenses water infused with the goodness of seven Ayurvedic herbs and spices. Upcoming product launches include a unique vacuum cleaner, the Forbes Robo Vac and Mop, coupled with a cordless vacuum cleaner and the Forbes DiWa – a surface disinfectant generator. 

    There will be two consumer-facing brands across categories of cleaning, air, health conditioners, security systems – Aquaguard and Forbes. Brands like Euroclean, Forbes Vacuum Cleaners, Dr Aeroguard, Aeroguard, Forbes Health Conditioners, Eurovigil, Eurosecure are now part of the Forbes brand. The rest will be clubbed under the Aquaguard brand. 

  • Wipro Global restructures media & telecom services wing

    Wipro Global restructures media & telecom services wing

    New Delhi, 8 November: Software major Wipro Global media and telecom Business head Ayan Mukerji has quit, leading to a shake-up.  No reasons were given for Mukherji’s departure as the head of the nearly $1 billion business. Mukherji played a major role in growing the various businesses across geographies during his 28 years of association with the outsourcing major.

     

    Wipro said the global media and telecom business will have a new structure with its sub-vertical communication services providers carved out into a separate strategic business unit (communications) with Vice President Anil Jain as its head. Jain will report to

    president and chief operating officer Abidali Neemuchwala.

     

    A  statement from the company said the media vertical has been merged into the retail, consumer goods, transportation and government (RCTG) business unit headed by Srini Palla to tap increasing synergies. The network equipment providers’ (NEP) vertical that works with customers such as Cisco has been merged into the manufacturing and hi-tech business headed by NS Bala to strengthen the company’s position in this space.

     

    Product engineering services business will also report to Neemuchwala who joined Wipro in March after leaving Tata Consultancy Services.

     

    In the second quarter of fiscal 2016, Wipro generated 13.4 percent revenue from Global Media & Telecom, 26.7 percent from Finance Solutions, 18.7 percent from Manufacturing & Hitech, 11.4 percent from Healthcare, Life Sciences & Services, 15.1 percent from Retail, Consumer Goods & Transportation and 14.7 percent from Energy, Natural Resources & Utilities. Its revenue rose 2.1 percent sequentially to $1,832 million in the second quarter ended 30 September.

     

    The Americas region contributed 53 percent revenue in Q2, Europe 25.2 percent, India & Middle East business 10.6 percent and APAC and Other Emerging Markets 11.2 percent.