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All posts tagged "consumer-centric"

MAM4 years ago

GUEST COLUMN: Why do companies need to be more consumer-centric than brand-centric?

Mumbai: Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to say that it’s not one against the other; instead, both...
Account5 years ago

GroupM’s m/SIX wins media mandate for Nilon’s

Mumbai: m/SIX, GroupM’s youngest outcome-based agency has won integrated media duties for processed food company, Nilon’s, following a multi-agency pitch. The agency will drive Nilon’s brand...