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MUMBAI: Artificial intelligence isn’t just a buzzword anymore—it’s shaping the way industries think, act, and innovate. At the recent IAA Conversations in Mumbai, Harvard Business School...
Mumbai: Capgemini Research Institute published a report on 2023 consumer behaviour for products in retail industries. It is a navigating experience for consumers at large here...
Mumbai: Due to conservative market behaviour since March 2019, covid-19 has restricted businesses from taking a full-scale marketing approach. However, mobile user penetration has grown enormously...
Mumbai: AI-enabled marketing already accounts for nearly half of all advertising revenue, that is more than $300 billion of global advertising revenue. And its growth is...
Mumbai: India’s online beauty and personal care market has witnessed a boom due to a shift in consumers’ buying behaviour during the Covid-19 pandemic. The estimated...
Mumbai: Emerging from the pandemic, the Indian FMCD (Fast Moving Consumer Durables) market presents significant opportunities. While the pandemic caused much anxiety amongst consumers in general,...
Mumbai: The digitally empowered consumers of today have more choices than ever before. As we enter into 2022 with new technologies propelling the digital transformation, several...
Mumbai: The e-commerce market in India has been witnessing an evolution in recent years with the emergence of newer formats like video and social commerce. The...
Mumbai: 2021 has been a year of discovery for consumers. As we learn to adjust in a world that changes often and unpredictably, brands would need...
Mumbai: A whopping 95 per cent of Indian consumers demand eco-friendly packaging and 69 per cent want to see e-commerce organisations commit to sustainable practices across...
Mumbai: Experts and professionals have long debated the merits of customer-centricity versus brand-centricity. I have to say that it’s not one against the other; instead, both...
Mumbai: Amdocs, software and services provider to communications and media companies, on Wednesday, released the findings of its latest Streamer 2021 report which surveyed 1,000 consumers in India...
MUMBAI: Rediffusion Brand Solutions has launched its specialised consumer research and analysis wing called Rediffusion Consumer Lab (Red Lab). This unit will specialise in consumer understanding,...
