ITV

Tag: Consulting

  • Govt sharpens TRP policy: advisory roles out, conflict of interest curbed

    Govt sharpens TRP policy: advisory roles out, conflict of interest curbed

    NEW DELHI: In a move set to shake up the television ratings ecosystem, the ministry of information & broadcasting has proposed amendments to its decade-old policy on television rating agencies in India and opened the floor for public comments.

    The fresh draft tweaks the 2014 guidelines with sharper guardrails. Among the headline changes: rating agencies must now be Indian-registered companies under the Companies Act, 2013, and are barred from offering consultancy or advisory services that could lead to a conflict of interest with their core job—ratings.

    In a bid to declutter the framework, the ministry has deleted clauses 1.5 and 1.7, along with the proviso tagged to clause 1 post explanation.

    (Clause 1.5 basically states that “any member of the board of directors of the television rating company shall not be in the business of broadcasting/ advertising/advertising agency.)

    (Clause 1.7 states that the company shall comply with the following cross holdings requirements, namely.
    (a) No single company/ legal entity, either directly or through its associates or inter-connected undertakings, shall have substantial equity holding in rating agencies and broadcasters/advertisers/ advertising agencies.
    (b) No single company/legal entity, either directly or through its associates or inter-connected undertakings, shall have substantial equity holding in more than one rating agency operating in the same area.
    (c) The cross-holdings restriction will also be applicable in respect of individual promoters besides being applicable to legal entities.
    (d) A promoter company/member of the board of directors of the rating agency cannot have stakes in any broadcaster/ advertiser/advertising agency either directly or through its associates or inter-connected undertakings.
    Explanation: For the purpose of para 1.7, substantial equity shall mean equity of 10% or more of paid-up equity. Having a substantial equity holding in companies shall constitute a cross-holding. Provided that the eligibility conditions stipulated at 1.5, 1.6 and 1.7 will not be applicable in the self-regulation model where the industry-led body, such as, Broadcast Audience Research Council (BARC) itself provides the rating.)

    The new norms will apply not just to future applicants but also to existing players in the market.

    Stakeholders and the general public have 30 days to respond to the draft, preferably via email to the ministry. The consultation marks a significant step towards transparency and credibility in India’s ratings architecture—a space often marred by controversy and trust deficits.

    The complete amendment order and policy guidelines are available on the I&B ministry’s website.

  • Sudhir Chaudhary joins Aaj Tak as Consulting Editor

    Sudhir Chaudhary joins Aaj Tak as Consulting Editor

    Mumbai: Sudhir Chaudhary will be joining Aaj Tak as a Consulting Editor. He has recently resigned as the chief executive officer of Zee Media where he was associated for over 10 years with the news broadcaster.

    India Today Group’s vice-chairperson Kalli Purie in a letter welcomed him and said, “Sudhir and Aaj Tak are collaborating to bring to our 100 million viewers an exciting new show anchored by him. This show will be under the supervision of news director Supriya Prasad.”

    Sudhir was last seen on the award-winning, high-engagement, TRP record-setting show DNA. He has one of the largest followings on social media and a galaxy of awards from every reputable organization.

    Sudhir resigned from Zee Media to start his venture. Commenting on his new innings, Purie added, “I am glad he has taken a call that will not disappoint his fans who are paramount for him. It’s excellent that his first venture is in alliance with us, and I hope that we will be able to work together on other projects. I also wish him well for his non-news initiatives.”

    “I am confident that Sudhir and Aaj Tak will be a powerhouse combination that further strengthens our portfolio of superstar anchors making us the news brand in the country,” she further added in the letter.

  • #ARM Worldwide changed gears during lockdown, moving fast towards their ‘consulting’ positioning goal

    #ARM Worldwide changed gears during lockdown, moving fast towards their ‘consulting’ positioning goal

    #ARM Worldwide – India’s leading independent digital marketing and communications consulting firm, launched several learning & development initiatives for all team members along with the leadership team in the organization. Digital transformation is going to be the backbone of all organizations and the pandemic has simply accelerated this shift. It was essential for #ARM to expand knowledge and skills of the workforce to stay ahead of the curve and transformation for brands.

    500+ certifications have been acquired by ARManions (ARM’s employees) in which IBM Design Thinking has been one of the cornerstones of the learnings at the organization, followed by Google Certifications (Shopping, Video, Analytics, Display Ad, My Business Basics, AdSearch, Adwords, etc.), Amazon Marketing Solutions certifications, followed by Hubspot Academy (Content Marketing, Social, Inbound, etc), SEMrush, LinkedIn Learning, Twitter Flight School, AWS Cloud, BI, Hootsuite Learnings to name a few. 

    Mr Ritesh Singh, MD & Co-Founder, #ARM Worldwide said, “We operate in the agency world however we don’t think, act, behave like an agency. #ARM’s goal from a positioning standpoint always has been to be a consulting company, Accenture as an organization has been our inspiration. We at #ARM, used this adversity to our advantage, moving towards our goal & we did build up new workforce capabilities. We are now much stronger as a team and raving to help brands across categories in the next phase of life ‘with COVID’”

    At ARM Worldwide, the learning & development program was deployed under 2 strategic pillars – ‘Up the Skill’ & ‘Up the Game’. The learning journey didn’t stop at learning & acquiring certificates, Application of Learning had most emphasis, learning had to be applied in both vertical & horizontal fashion i.e. service excellence & thinking it through different categories. Ensuring that the workforce was involved with projects and tasks that allow them to apply and improvise on the new skills. This helped build a sense of encouragement, positivity, and fearlessness within the workforce.

  • Tata Elxsi introduces consulting services for M&E industry

    Tata Elxsi introduces consulting services for M&E industry

    MUMBAI: Global technology and engineering services provider Tata Elxsi has announced the launch of Strategy & Technology Consulting services (S&TC) for the Media & Entertainment industry.

    The bouquet of consulting services is directed towards Multi System Operators (MSOs), Broadcasters and Original Equipment Manufacturers (OEMs) facing challenges related to growth, expansion and technology in both mature and emerging markets, including US, Europe, Latin America and India.

    Tata Elxsi offers its experience in devising and improving customer-centric strategies to increase reach, engagement and monetisation, technology-led strategies to help clients identify, evaluate and deploy cutting-edge B2C technologies and operational aspects to help improve service delivery and quality.

    Tata Elxsi‘s VP and Head-Broadcast Business Unit M Thangarajan said, “Our customers face different and constantly evolving priorities and challenges across geographies. For example, government driven digital switchover policies in countries such as Brazil, India and Mexico present great opportunities as well as challenges for operators, including the choice of adopting technology in a phased manner versus leapfrogging, and related aspects of deployment and operations. The expertise and insight we have developed in mature markets will help us provide the right solutions and strategies for such customers.”

    Tata Elxsi has over 15 years of specialised and global experience in working with leading MSOs, Broadcasters, OEMs, platform and software vendors, supporting their technology, product and services roadmaps.