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Tag: Connectivity

  • OPPO A59 5G unveiled: redefining connectivity with 5G for All

    OPPO A59 5G unveiled: redefining connectivity with 5G for All

    Mumbai: OPPO, the global smart devices brand, has launched the OPPO A59 5G, the most affordable 5G smartphone. The device, starting at Rs 14,999, will be available from 25 December 2023, at the OPPO store, Flipkart, Amazon, and other retail outlets. The OPPO A59 5G offers a choice between two variants- 4GB and 6GB RAM and is available in Silk Gold and Starry Black colour options.

    OPPO A59 5G has a luminous Silk-textured design and a 90Hz sunlight Screen. It is powered by a 33W SUPERVOOC™ flash charging system paired with a massive 5,000mAh battery that ensures smooth and lag-free functionality throughout the day. The OPPO A59 5G is also equipped with features like 36-Month Fluency Protection and 300 per cent Ultra Volume Mode, which is the first of its kind in the A series under this price segment.  

    Design and Display

    The OPPO A59 5G features a Slim Body design that makes the phone sleek and comfortable to hold and adds an elegant premium touch to the device. The 90Hz Sunlight Screen with an impressive 720 nit’s brightness takes the visual experience to the next level. The 96 per cent NTSC high colour gamut ensures fluent experience when using social media platforms like Instagram, X (Twitter) and Facebook.

    Massive Battery and Flash Charging  

    OPPO A59 5G features a 33W SUPERVOOC™ flash charging and a robust 5,000mAh large Battery. The all-day charging Protection, powered by AI, adapts to users’ charging patterns by developing a segmented charging plan for the day. It intelligently pauses charging at 80 per cent resumes when needed, and prevents battery degradation. The Enhanced Night Charging Mode caters to users concerned about battery life as it automatically adjusts charging based on usage predictions. Additionally, the device also features the Superpower Saving Mode and Ultimate Standby at night mode.

    Performance, Fluency and Endurance

    OPPO A59’s 6GB RAM and 128GB ROM provides users with ample storage and smooth multitasking capabilities. The large RAM expansion feature allows for flexible adjustments up to 6GB, optimising performance as needed. Powered by the MediaTek Dimensity 6020 chipset, the device integrates a 5G modem into a low power 7nm chip. The 2+6 CPU architecture at a maximum frequency of 2.2GHz ensures efficient energy consumption during light loads. The Mali-G57 MC2 GPU, 36-month fluency protection, and OPPO’s independently developed ColorOS dynamic computing engine guarantee a fluid experience.  

    Moreover, the phone has an IP54 dustproof and waterproof rating, meeting industry standards for daily splash-proof protection. Rigorous quality testing ensures durability and reliability in various conditions, including drop tests, USB plug-unplug tests, and high-temperature/humidity tests. The incredible 300 per cent ultra-volume mode enhances audio capabilities, marking a milestone in the OPPO A series at this price range.  

    Camera Capabilities

    OPPO A59 5G sports a powerful camera setup, including a 13MP main camera, a 2MP bokeh camera, and an 8MP selfie camera.  

    It delivers versatile, high-quality shots and excels in photography with advanced camera features. The ultra-night mode ensures clear night photos with vivid coloring, utilizing composite multi-frame noise reduction and HDR for enhanced clarity in low light. The Portrait Bokeh feature enhances portrait photography with depth detection and customizable effects.  

    Customers can avail the following offers on the purchase of OPPO A59 5G:  

    ·   Customers can avail a cashback of up to Rs 1,500 and no-cost EMI for up to 6 months from SBI Cards, IDFC First Bank, Bank of Baroda credit card, AU Finance Bank and One Card from mainline retail outlets and the OPPO Store

    ·  Attractive EMI payments option available starting from just Rs 1,699 through leading financiers

    ·   As part of My OPPO Exclusive, customers stand a chance to win assured gifts on purchase of OPPO A59 5G

    Additionally, as a part of the new year bonanza smart savings offer- OPPO has introduced discounts and offers on purchase of selected A series products. Customers can avail cashback of up to 10 per cent, no-cost EMI for up to 6 months, along with zero down payments option on selected partners.

     

  • GUEST ARTICLE: What are the advantages of the advertising industry with the new 5G technology

    GUEST ARTICLE: What are the advantages of the advertising industry with the new 5G technology

    Mumbai: In the recently ended spectrum sale, India auctioned 51,236 MHz of spectrum to incumbent operators for Rs 1,50,173 crore across several 5G networks. This implies a speedier experience for customers, with mobile devices interacting with wireless networks significantly faster and users seeing enhanced download and upload speeds. According to a Deloitte analysis, India’s digital economy is expected to reach one trillion dollars by 2025 as a result of growing smartphone use, fast internet penetration, and the acceleration of mobile broadband and data connectivity. However, 5G is expected to be the primary driver of this expansion.

    5G, like the radio, the internet, and other disruptive technologies before it, will allow advertisers to better engage customers by sending enormous amounts of data at speeds significantly quicker than current 4G technologies allow. Although 78 per cent believe 5G technology will be superior to 4G, 95 per cent are unaware of which 4G features are currently available on their devices. More than 70 per cent are prepared to pay for new technologies (with payment used as a proxy for perceived value). Faster downloads are significant for 71 per cent of 5G users. Respondents do not grasp the phrases “connectivity,” “capacity,” and “latency” and place a low value on these benefits. Here are the advantages for the advertising industry with the new 5G technology:

        Making your creatives suitable for 5G users.

    5G users interact with gadgets in a unique way, which can assist in personalising advertisements to what they’re most interested in. 5G has several concrete benefits, such as downloading a two-hour HD movie in roughly 18 minutes, live streaming a concert or live event to friends or family in HD, and low-latency gaming with 30-50 millisecond ping. However, tailoring your ads to fit consumers’ preferences is extremely critical for 5G over 4G. Users that have a strong interest in gaming, entertainment, and live streaming are more likely (92 per cent) to pay for 5G technology and purchase a 5G enabled phone early on, compared to the overall average (81 per cent). With all of the new 5G updates, there is also a huge opportunity to get creative with brand advertisements and innovate with new benefits.

        5G technology unlocks AR/VR advertising

    Because of 5G’s low latency and rapid download rates, advertisers and publishers will have more options to build new streaming media formats with better capabilities. As customers spend more time on 5G phones, they want new experiences to justify the higher cost. Therefore, advertising must capitalise on this. AR and VR have several applications. Over the next year, it is predicted that 100 million consumers will utilise augmented reality for purchasing. Creating increasingly meaningful, immersive experiences is the future of online engagement, and 5G will usher in those capabilities more naturally.

        Analytics will go real-time

    Already, a fraction of the data we can handle and analyse is considered real-time data. 5G will enable the integration of a broader variety of activities and impressions in real time. If a consumer makes a purchase in the future, they may no longer get any advertising connected to that product or product category. Fundamentally, this will improve targeting, segmentation, customer experience, and customer journey, as well as brand and consumer efficiencies.

        Serve advertisements that leverage 5G advantages

    Users may interact with adverts in novel ways thanks to the ability of 5G for advertisers to create more creative and original immersive content. Real, realistic on-device advertising experiences may be made possible in various ways with minimal latency. Advertisers may display full-screen commercials that let viewers see how a character or product appears in various settings that they can design and modify right from the creative. Additionally, brands may employ VR to present a 360-degree image of the gaming or social environment. Greater capacity also allows for the production of advertisements in a wide variety of audio and video formats. 5G technology has a tonne of unrealized potential, so businesses should be committed to coming up with fresh approaches to interacting with consumers through advertising.

    As with previous technological breakthroughs, advertisers will need to have their fingers on the pulse in order to fully capitalise on the new opportunities presented by 5G and avoid falling behind. Fundamentally, it’s fantastic for innovation that our most imaginative ideas may now confront fewer technological constraints. However, adapting our strategy to the new digital context will be a problem.

    The author of this article is Hotstuff Medialabs founder and CEO Arun Fernandes.

  • GUEST ARTICLE: 5G and IoT-The beginning of a new era

    GUEST ARTICLE: 5G and IoT-The beginning of a new era

    Mumbai: Meta Description: The integrated ecosystem of 5G and IoT (internet of things) has the potential to revolutionise business fortunes if these new technologies are coupled in a synergistic manner.

    What do the numbers say about 5G and IoT integration?

    Take a look at the data below to see the great potential that 5G technology integration in IoT devices offers:

    • According to Cisco, in the near future, 500 billion IoT devices will be integrated with 5G technology. This figure comprises, among other things, sensors, actuators, scanners, and medical devices.

    • Ericsson AB, another reputable brand in the IT business, forecasts that by the end of 2022, 550 million 5G customers will be part of the current iteration of mobile broadband. According to the analysis, 5G integration in IoT devices will see an unparalleled hike in the next few years.

    • Asia Pacific will become the 5G network’s second-fastest expanding hub, accounting for around 10 per cent of worldwide customers. This change in the customer segment will spread to the industrial sector, catalysing the use of 5G in IoT devices.

    What exactly are IoT and 5G technologies?

    The potential of 5G technology and its ramifications for IoT devices have piqued the imagination of information technology professionals. Given the projected increase in the number of IoT devices from 16.4 billion to 30.9 billion units by 2025, the growth of 5G technology is essential for flawless communication among these vast numbers of devices.

    The fifth-generation network, or 5G technology, is the next version of the broadband cellular network. It can provide larger bandwidths and data speeds of up to 20 gigabytes per second (20 Gbps). The 5G network, when combined with IoT devices, has the potential to revolutionise the faces of many organisations across industries. Healthcare, transportation, energy and power, and education are just a few of the industries that stand to benefit greatly from the combination of 5G and IoT devices.

    Data aggregation and information extraction from IoT devices

    IoT devices are critical for gathering, aggregating, and analysing data from a wide range of sources. This data is subsequently analysed, resulting in the extraction of actionable information that may be used to make critical organisational strategic and tactical decisions.

    Consider the application of IoT devices in the healthcare industry. Today, IoT devices record a wide range of customer data at hospitals, health centres, infirmaries, and other facilities. The acquired data is then used to extract information about patients’ various health factors, such as age, gender, health concerns, and so on. As a result, this data is used by a variety of stakeholders, including doctors, patients, pharmaceutical companies, and medication marketers, to develop policy frameworks, action plans, and market strategies.

    IoT and 5G: complementary forces

    All data collection and aggregation can now be done more efficiently if IoT devices are seamlessly connected with one another, which is where the importance of a fast and reliable 5G network comes into play. Because of the 5G network’s high-speed data transfer, IoT devices can work significantly more efficiently than they can with 4G networks. To summarise, for IoT devices to reach their full potential, a fully matured and evolved 5G network is required.

    In terms of benefits, 5G technology and IoT devices have the potential to transform the fortunes of numerous companies. The following are some concrete highlights that demonstrate the great potential that integrating these technologies can provide businesses:

    1) 5G technology has made a name for itself due to its unique efficiency, speed, and latency characteristics. Furthermore, 5G technology provides superior safety and security, which, when combined with next-generation IoT devices, can enable significant leaps forward in autonomous driving, drone operations, virtual reality, digital finance, and a variety of AI applications in various sectors.

    2) 5G networks will primarily benefit enterprises in the healthcare, education, transportation, supply chain, and manufacturing industries. The adoption of 5G-enabled IoT devices in the healthcare industry is already increasing at an exponential rate. The convergence of 5G and IoT in the education industry will result in a more interactive virtual learning and immersive experience for students. Transportation and logistics will profit from the convergence of these new technologies as well, through the use of real-time tracking, electronic data interchange, and automatic stock replenishment. The manufacturing industry may use the concept of remote access, repair, and maintenance in IoT devices via high-speed internet, which will be truly transformative for the business.

    The need for a comprehensive 5G and IoT ecosystem

    We need to establish an integrated ecosystem of 5G networks and IoT devices to achieve the full potential of 5G and IoT devices. Only with the seamless integration of both of these technologies will industries be able to make huge leaps across the value chain. From raw material procurement to product manufacture, and from sales and marketing to actual client purchasing, we must endeavour to create a comprehensive ecosystem. As a result, businesses across their value chain and participating stakeholders will benefit from synergies.

    The author of the article is Altorum Leren co-founder and CEO Prateek Shukla.

  • Need to strengthen TV, radio connectivity with North-East India: Javadekar

    Need to strengthen TV, radio connectivity with North-East India: Javadekar

    NEW DELHI: Information and Broadcasting Minister Prakash Javadekar said the North-East should be India’s gateway to South-East Asia and therefore connectivity of television and radio should be strengthened in that region.

     

    He observed that these channels of communication should promote harmony in the states and take the country’s rich culture beyond the borders of India. Javadekar was addressing a delegation led by MP Bezbaruah with whom he had wide-ranging discussion on issues related to the North-Eastern region.

     

    The discussions included recommendations for promoting north-east as a filming destination and featuring North-East films in the various film festivals.

     

    Appreciating the talent among the people of this region, the minister observed that there should be better participation of the North-Eastern people in the various genres of information and entertainment. A constant dialogue and an inclusive approach were realized as the need of the hour in order to integrate the north-eastern brethren into the mainstream.

     

    Recalling former Prime Minister Atal Bihari Vajpayee’s initiative of better air-connectivity with the North-east, he called for a need to explore plans for integrating the north-east with the rest of India through telecom, digital, radio and TV connectivity. 

  • Ortel to focus on last mile; to expand in regional markets

    Ortel to focus on last mile; to expand in regional markets

    KOLKATA: Odisha-based multi-system operator, Ortel Communications Limited is looking at investing in expansion of its existing network as well as to new locations in the region. But it stays focused on last mile connectivity.

    The cable television service provider engaged in distribution of analogue and digital cable television services, high speed broadband services and VoIP services, plans to launch various new product lines including High Definition (HD) services to its subscribers.
    Our network is ready for digital services and we will have no difficulty in migrating to full Digital services believes Ortel CEO Bibhu Prasad Rath

    Going forward, apart from increasing its broadband subscriber base and penetration of digital services, the company is eyeing acquisition of MSOs and LMOs for expansion.

    To fund the above growth, the company is exploring various fund raising options including raising equity close to Rs 100 crore.

    Most of our markets are in phase III and IV of digitisation process. We are already active and increasing our digital penetration. Our network is ready for digital services and we will have no difficulty in migrating to full Digital services,” said Ortel CEO Bibhu Prasad Rath.

    It currently offers up to 215 digital channels. The channels on digital services are tiered to offer customers’ option to chose and pay for it.

    The pricing of our digital services is based on a differential pricing for subscribers choosing to avail different services. Currently, the monthly subscription varies from Rs 122 to Rs 305 per month including taxes. In addition to this, we also offer various genres based packages as add on as well as channels on a-la-carte basis,” added Rath.

    Ortel Communications at present has around five lakh subscribers including more than 50,000 broadband retail customers and more than 70,000 digital service users, rest being analogue service users.

    “As a conscious decision, we have preferred the depth model with focus on a given geographical market, control of last mile and full retention of subscription revenue. A major part of our revenue comes from subscriptions and we are comparatively less dependent on carriage fee,” he concluded.

    The business of Ortel is focused in the states of Odisha, Chhatisgarh, Andhra Pradesh and West Bengal. While the network is operational in 39 locations and the services are offered in 53 towns with more than 25,000 kilometers of cables, 35 analogue head ends and six digital head ends.